The document provides a how-to guide for developing an effective sales force by addressing common misalignments like undefined roles and inconsistent messaging. It recommends defining the what, who, where, how and now of a sales program, and managing to targets and timelines. The guide encourages continuing education and reevaluation, and offers the author's expertise for hire to know more about optimizing a sales organization.

1. Sale Force 101
A HOW TO GUIDE
BY MICHAEL REIS

2. Developing a Sales Force
A misaligned sales
organization impedes Factors
sales success
 Inadequately defined
roles & responsibilities
 Inconsistent
sales/marketing
message
 Compensation and
incentive alignment
 Internal competition
What should you do?

3. Sales Program Development
 What
 Wh0
 Where
 How
 Now
 “Managing to the three
T’s”
©
 Continue the education
 Reevaluate

4. Want to Know More?
Hire ME!
Mreis@reiscentral.com