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The document provides a how-to guide for developing an effective sales force by addressing common misalignments like undefined roles and inconsistent messaging. It recommends defining the what, who, where, how and now of a sales program, and managing to targets and timelines. The guide encourages continuing education and reevaluation, and offers the author's expertise for hire to know more about optimizing a sales organization.

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My Contribution
My Contribution
My Contribution
My Contribution

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Editor's Notes

  • #5 What do we sell? Identify products and services that will increase sales presentation abilities and maximize the per customer dollars while creating customer retention and profitability.