A presentation from the SBCC Summit in Addis Ababa, Ethiopia, February 2016. In 2012, Digital Green and SPRING Nutrition project entered into a partnership for SPRING to provide DG with nutrition-related technical assistance and jointly test the feasibility of incorporating nutrition into the Digital Green model that was previously focused on agriculture. SPRING is a global USAID-funded nutrition project comprised of five globally respected nutrition and public health organizations. SPRING and DG see this community-led video approach, with videos created by the community for the community, as a revolutionary tool for nutrition and health behavior change which blends innovative, low-cost, accessible technology with the strength of human-mediated interpersonal communication techniques. Although video provides a point of focus in this model, it is people and social dynamics that ultimately ensure its effectiveness. The model leverages people-based extension (community health, agriculture, or other) systems functioning through existing social organizations and other structures, and uses video as a tool for engagement, empowerment, motivation, and connection as community members come together and discuss topics relevant to their everyday lives. Ultimately the approach responds to a demand for greater nutrition knowledge and health education in rural communities and empowers community members and groups to develop and disseminate this information.

1. INTRODUCTION TO USING COMMUNITY VIDEO
FOR HEALTH, NUTRITION, AND AGRICULTURE
Kristina Granger
Peggy Koniz-Booher
Lakshmi Iyer
February 8, 2016

2. Today’s session
14:00-14:30 Introduction to the Community Video Approach for
Nutrition, Health, and Agriculture and to the newly released Guide.
14:30-15:00 Participants will break out into groups to learn the
basics of video production and dissemination based on community level
trainings.
15:00-15:30 Participants will move to the second of the breakout
groups to learn the basics of video production and dissemination based
on community level trainings.
15:30-16:00 Reconvene in plenary to view select videos created
today and discuss ideas for how to leverage this innovative approach in
participant’s programs.

3. Learning Objectives:
1. Participants will learn how to use tools to
incorporate a community video approach into
their existing or future projects.
2. Participants will get first hand experience
learning to execute two out of four aspects of the
community video approach: how to successfully
produce, edit, disseminate, and/or monitor and
evaluate locally made videos.

4. SPRING is a 5-year USAID-funded global
nutrition project
Strengthening
Systems for
Nutrition
Linking
Agriculture &
Nutrition
Catalyzing
Social and
Behavior
Change
Preventing
Anemia

5. Video provides…
• Resource-savings: human, cost, time
• Accessibility for non-literate farmers
Digital Video for Extension

6. • An approach by the
community for the
community
• Blends innovative, low-
cost, accessible
technology with human-
mediated interpersonal
communication
techniques
• SPRING has tested the
approach in India and
Niger
Why Community Video for Nutrition?

7. The SPRING/Digital Green Community Video
Approach

8. Rapid formative research to identify priority
practices and barriers/facilitators of behaviors

9. Simple 2-day nutrition “sensitization” training
for community agents and project staff

10. Selection of video content/design of storyboards

11. Recruitment of community video “stars”

12. Production of videos

13. Production of videos

14. Dissemination of videos: the equipment

15. Dissemination of videos in community groups

16. Monitoring and supportive supervision

17. State – Odisha
District – Keonjhar
Blocks - Patna &
Ghatagaon
Villages – 30 (18 in Patna
& 12 in Ghatagaon)
SPRING and Digital Green in India 2013

18. India
1. Hand washing with soap
2. The First 1000 Days
3. Iron folic acid supplements during adolescence
and pregnancy
4. Maternal diet and food taboos
5. Maternal workload during pregnancy
6. Exclusive breastfeeding
7. Managing breastfeeding by working mother
8. Introduction of complementary food for the baby
after six
9. Age appropriate complementary feeding for
babies 6 to 24 months
10. Dietary diversity
10 Prioritized video topics in India include

19. India Results - Demand
SHGsin Villages:
Planned: 60/30
Engaged: 115/30
Households:
Planned: 1400
Reached 3088
Unique Adoptions:
Planned: 840
Achieved: 1063
VideosProduced:
Planned: 10
Produced: 10
Targets and
Achieved
ProjectTargets and AchievedNumbers:
Village leaders requested more
and received additional
disseminations for nutrition videos
in the 30 villages
• Target: 60 SHGs
• Achieved:115 SHGs in the 30
villages.
Attendance for nutrition
screenings was higher than
attendance for agriculture
screenings at the same time the
previous year, suggesting a high
degree of interest.

20. India Results - Behavior Change
• High degree of knowledge retention for all videos.
• Health workers report an upsurge in demand for
IFA tablets, specifically for adolescent girls.
• Significant numbers of reported adoptions and
promotions of all behaviors.

21. SPRING/Digital Green Program in Niger - 2015
The collaboration was established between
SPRING/Digital Green and 3 USAID/Niger
programs- REGIS-ER(NCBA CLUSA), LAHIA
(Save the Children)& Sawki (Mercy Corps)
Involved 80 established Hausa-
speaking community groups, in 20
villages in the Maradi Region
Focused on the developmentand dissemination
of 10 videos by community facilitators working
with 4 distinct groupsin each participating village
Niger

22. 1. Importance of hand washing with soap
2. Importance of the first 1000 days
3. Active (responsive) feeding
4. Importance of exclusive breastfeeding (EBF)
5. EBF for on demand feeding and working mothers
6. Introduction of complementary food for the baby
after 6 months
7. Age appropriatecomplementary feeding for babies
6 to 24 months
8. Maternal and adolescent girlsdiet
9. Animal and human contamination, diarrhea and
management
10. Dietary diversity & resilience
10 Prioritized video topics in Niger include

23. Feasibility of the Videos
• Timing and duration of videos
appear appropriate
• Videos encourage women to
come more regularly to group
meetings
• Many outsiders are attracted
to the sessions which results
in overcrowding at the video
viewing
• Women could relate and
understand the content and
behaviors presented in the
videos
“The women are very enthusiastic
becausetheactorsare villagers like
them and speak Hausa.This has
had a greateffectand resultedin
significantbehaviorchange.”
(Mediator)
“It is importanttoprojectthe
videos duringall the group
meetings,the simulations
conducted duringthevideos are
easier to understandthanlistening
to the groupfacilitator.”(Woman
beneficiary)

24. Acceptability of the Videos
• Excitement in the group is spilling over and uniting the
community
• Group members and mediators social status is increasing
• Inviting influential members to the groups is helping to
educate others and support behavior adoption
“The video gave us the final
push to change. I already
knew many things before
through my husbands’
school, but it took us seeing
the video to make a
change" (Woman
Beneficiary).
“The men now accept to let
their wives visit the health
center and to at times
accompany them. In
addition, they agree to
provide money for
consultations more
frequently.”(Woman
Beneficiary)
"We are considered teachers
and we are given great
importance. We are valued in
the community because of this
work it has changed our
status. We are perceivedas
officers to accompany and
support people to change their
behavior." (Mediator)

25. www.spring-nutrition.org/
Publications/series/
community-video-nutrition-
guide
Community Video for Nutrition Guide

30. Let’s Learn the Community Video Approach!
Next steps:
• Break out into small groups
• Learn Community Video Production 101
• Learn Facilitated Community Dissemination 101
• Reconvene to screen a video and share
experiences

31. Thank you!
kristina_granger@jsi.com ● peggy_koniz-booher@jsi.com ● lakshmi@digitalgreen.org
This presentation was made possible by theAmerican peoplethrough the U.S. Agency for International Development(USAID) unde r Cooperative Agreement No. AID-OAA-A-11-00031, the
Strengthening Partnerships, Results, and Innovations in NutritionGlobally (SPRING) project.