The document discusses the concept of Library 2.0, emphasizing user engagement and the use of social media for library services. It outlines the importance of selecting the right tools and strategies based on the target audience to enhance user experience. Additionally, it provides examples of successful online advocacy campaigns and resources for inspiration in employing social media for libraries.

1. Your Library 2.0
Young Librarians Academy
August 2012

3. Web 2.0
• Services
• Content created by users
• User participation
• Social media, blogs

7. Library 2.0
• User-centered
• Multi-media experience
• Socially rich (IM, wikis, blogs)
• Communally innovative

10. Your Tools
• Facebook (pages, events)
• Twitter (#hashtags)
• YouTube
• Blogs (others’ and your own)
• Local social networks
– www.odnoklassniki.ru
– www.vk.com
• Social networks about reading and libraries
– www.goodreads.com
– www.librarything.com
• …

11. Choose Your Tools
• Your goal?
• Your target audience?
• Your message?
• The right tool(s) and activities
– Where is your target audience?
– What is interesting and attractive
to them?
– What do you want them to think, know
and feel?

12. Who Uses It?
Data source: www.socialbakers.com

13. Measure Your Success
• www.hootsuite.com
social media tools and stats
• www.bit.ly
count your clicks
• Facebook Insights for Pages
Facebook’s built-in statistics tool

14. A Social Library
• Seattle Public Library, USA
(www.facebook.com/SeattlePublicLibrary)
– Cares about target audience
– Sets goals
– Fun!

15. Online Advocacy
• Iasi Country Library, Romania
– Iasi Country Library Deserves a Home
advocacy campaign using social media
– Goal: finding a proper home for the library
– Inspiration: Matt Harding
(www.wherethehellismatt.com)
– Tools used:
• Blogs (biblioteciiesene.wordpress.com)
• Facebook
• Flickr
• YouTube

16. Want More Inspiration?
• The Librarian in Black
www.librarianinblack.net/librarianinblack/
• The Shifted Librarian
www.theshiftedlibrarian.com
• Letters to a Young Librarian
letterstoayounglibrarian.blogspot.com
• #libchat
every Wednesday on Twitter

18. Thank You!
• Silvina Furnadzhieva
Portal Specialist
Glob@l Libraries – Bulgaria
• www.facebook.com/silvina.furnadzhieva
• www.twitter.com/silvina_g
• www.glbulgaria.bg
• s.furnadzhieva@glbulgaria.net
silvina@silvina-bg.com