Your Library 2.0
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Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.
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Your Library 2.0
- 1. Your Library 2.0 Young Librarians Academy August 2012
- 3. Web 2.0 • Services • Content created by users • User participation • Social media, blogs
- 7. Library 2.0 • User-centered • Multi-media experience • Socially rich (IM, wikis, blogs) • Communally innovative
- 10. Your Tools • Facebook (pages, events) • Twitter (#hashtags) • YouTube • Blogs (others’ and your own) • Local social networks – www.odnoklassniki.ru – www.vk.com • Social networks about reading and libraries – www.goodreads.com – www.librarything.com • …
- 11. Choose Your Tools • Your goal? • Your target audience? • Your message? • The right tool(s) and activities – Where is your target audience? – What is interesting and attractive to them? – What do you want them to think, know and feel?
- 12. Who Uses It? Data source: www.socialbakers.com
- 13. Measure Your Success • www.hootsuite.com social media tools and stats • www.bit.ly count your clicks • Facebook Insights for Pages Facebook’s built-in statistics tool
- 14. A Social Library • Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary) – Cares about target audience – Sets goals – Fun!
- 15. Online Advocacy • Iasi Country Library, Romania – Iasi Country Library Deserves a Home advocacy campaign using social media – Goal: finding a proper home for the library – Inspiration: Matt Harding (www.wherethehellismatt.com) – Tools used: • Blogs (biblioteciiesene.wordpress.com) • Facebook • Flickr • YouTube
- 16. Want More Inspiration? • The Librarian in Black www.librarianinblack.net/librarianinblack/ • The Shifted Librarian www.theshiftedlibrarian.com • Letters to a Young Librarian letterstoayounglibrarian.blogspot.com • #libchat every Wednesday on Twitter
- 18. Thank You! • Silvina Furnadzhieva Portal Specialist Glob@l Libraries – Bulgaria • www.facebook.com/silvina.furnadzhieva • www.twitter.com/silvina_g • www.glbulgaria.bg • s.furnadzhieva@glbulgaria.net silvina@silvina-bg.com
Editor's Notes
- Your users – we’ll talk about how to reach out to them using social media and blogs.
- An example of good social media usage
- Well-planned online advocacy campaign