1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet. 2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts. 3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.