SlideShare a Scribd company logo
One Voice, Every Club- Your Logos
ROTARY INTERNATIONAL LOGOS
Masterbrand Signature
Masterbrand Signature Simplified
Mark of Excellence
CLUB, DISTRICT, & ZONE LOGOS
3
1. Protect Rotary’s name and
intellectual property​
2. Credit and recognize
members, clubs, districts, and
programs for the good work
they do
3. Tell Rotary’s story in a
consistent way
WHY IT’S
IMPORTANT
TO USE THE
ROTARY MARKS
CORRECTLY
4
Four key
guiding
principles
1.
Always use a club or
district identifier when
using the Rotary logo.
They must be aligned with
the Rotary logo.
6
7
2.
Never obscure the
Rotary wheel,
use a partial wheel,
manipulate the wheel,
or use the wheel as
an object.
8
3.
Do not use images
or graphics within
the Rotary logo.
9
4.
Retire the previous
version of the Rotary
logo and all uniquely
made club logos.
INCORRECT USAGE
10
CORRECT USAGE
11
Lock up examples
Clubs, Districts, and Zones
RESOURCES
• Brand Center - brandcenter.rotary.org
• Your Logos at a Glance
• Rotary’s Code of Policies
• Learning Center courses
• Email brand@rotary.org for questions
12

More Related Content

What's hot

Roles & Responsibilities of Club Treasurer
Roles & Responsibilities of Club TreasurerRoles & Responsibilities of Club Treasurer
Roles & Responsibilities of Club Treasurer
AravelliAmarnathRao
 
Le périmètre
Le périmètreLe périmètre
Le périmètre
MonaKhalife
 
MyLCI for Region and Zone Chairpersons
MyLCI for Region and Zone ChairpersonsMyLCI for Region and Zone Chairpersons
MyLCI for Region and Zone Chairpersons
m nagaRAJU
 
Cómo ser un club dinámico
Cómo ser un club dinámicoCómo ser un club dinámico
Cómo ser un club dinámico
Rotary 4320
 
Lions Workshop for RCs and ZCs
Lions Workshop for RCs and ZCsLions Workshop for RCs and ZCs
Lions Workshop for RCs and ZCs
m nagaRAJU
 
Future of Youth Service
Future of Youth ServiceFuture of Youth Service
Future of Youth Service
RILearn
 
Ciclismo - Projeto da equipe de Suzano
Ciclismo - Projeto da equipe de SuzanoCiclismo - Projeto da equipe de Suzano
Ciclismo - Projeto da equipe de Suzano
InnovateSports
 
Lions Quiz.pptx
Lions Quiz.pptxLions Quiz.pptx
Lions Quiz.pptx
m nagaRAJU
 
Rotary's Public Image
Rotary's Public Image Rotary's Public Image
Rotary's Public Image
CorePR
 
Introduction to Rotaract
Introduction to RotaractIntroduction to Rotaract
Introduction to Rotaract
Simone Collins
 
Building Your Club Specific Membership Growth Plan_Presentation.pptx
Building Your Club Specific Membership Growth Plan_Presentation.pptxBuilding Your Club Specific Membership Growth Plan_Presentation.pptx
Building Your Club Specific Membership Growth Plan_Presentation.pptx
RILearn
 
Rotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand ImageRotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand Image
Rotary District 6970
 
Working with Weak Lions Clubs
Working with Weak Lions ClubsWorking with Weak Lions Clubs
Working with Weak Lions Clubs
m nagaRAJU
 
Projeto Fábrica de Campeões
Projeto Fábrica de CampeõesProjeto Fábrica de Campeões
Projeto Fábrica de Campeões
marcosadrianomelo
 
Lions District Chairpersons
Lions District ChairpersonsLions District Chairpersons
Lions District Chairpersons
m nagaRAJU
 
Assistant governor responsibilities by PDG Mohamed Delawar
Assistant governor responsibilities  by PDG Mohamed DelawarAssistant governor responsibilities  by PDG Mohamed Delawar
Assistant governor responsibilities by PDG Mohamed Delawar
Rotary District 2451
 
Lionsprsentation
LionsprsentationLionsprsentation
Lionsprsentation
ANAND KUMAR ks
 
Be a vibrant club - Club Leadership Plan
Be a vibrant club - Club Leadership PlanBe a vibrant club - Club Leadership Plan
Be a vibrant club - Club Leadership Plan
District 1580 - Rotary International
 

What's hot (20)

Roles & Responsibilities of Club Treasurer
Roles & Responsibilities of Club TreasurerRoles & Responsibilities of Club Treasurer
Roles & Responsibilities of Club Treasurer
 
Le périmètre
Le périmètreLe périmètre
Le périmètre
 
MyLCI for Region and Zone Chairpersons
MyLCI for Region and Zone ChairpersonsMyLCI for Region and Zone Chairpersons
MyLCI for Region and Zone Chairpersons
 
Cómo ser un club dinámico
Cómo ser un club dinámicoCómo ser un club dinámico
Cómo ser un club dinámico
 
Lions Workshop for RCs and ZCs
Lions Workshop for RCs and ZCsLions Workshop for RCs and ZCs
Lions Workshop for RCs and ZCs
 
Biography of ronaldinho
Biography  of ronaldinhoBiography  of ronaldinho
Biography of ronaldinho
 
Future of Youth Service
Future of Youth ServiceFuture of Youth Service
Future of Youth Service
 
Ciclismo - Projeto da equipe de Suzano
Ciclismo - Projeto da equipe de SuzanoCiclismo - Projeto da equipe de Suzano
Ciclismo - Projeto da equipe de Suzano
 
Sargento de Armas
Sargento de ArmasSargento de Armas
Sargento de Armas
 
Lions Quiz.pptx
Lions Quiz.pptxLions Quiz.pptx
Lions Quiz.pptx
 
Rotary's Public Image
Rotary's Public Image Rotary's Public Image
Rotary's Public Image
 
Introduction to Rotaract
Introduction to RotaractIntroduction to Rotaract
Introduction to Rotaract
 
Building Your Club Specific Membership Growth Plan_Presentation.pptx
Building Your Club Specific Membership Growth Plan_Presentation.pptxBuilding Your Club Specific Membership Growth Plan_Presentation.pptx
Building Your Club Specific Membership Growth Plan_Presentation.pptx
 
Rotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand ImageRotary Public Image, Social Media and Brand Image
Rotary Public Image, Social Media and Brand Image
 
Working with Weak Lions Clubs
Working with Weak Lions ClubsWorking with Weak Lions Clubs
Working with Weak Lions Clubs
 
Projeto Fábrica de Campeões
Projeto Fábrica de CampeõesProjeto Fábrica de Campeões
Projeto Fábrica de Campeões
 
Lions District Chairpersons
Lions District ChairpersonsLions District Chairpersons
Lions District Chairpersons
 
Assistant governor responsibilities by PDG Mohamed Delawar
Assistant governor responsibilities  by PDG Mohamed DelawarAssistant governor responsibilities  by PDG Mohamed Delawar
Assistant governor responsibilities by PDG Mohamed Delawar
 
Lionsprsentation
LionsprsentationLionsprsentation
Lionsprsentation
 
Be a vibrant club - Club Leadership Plan
Be a vibrant club - Club Leadership PlanBe a vibrant club - Club Leadership Plan
Be a vibrant club - Club Leadership Plan
 

Similar to Using Rotary's logos

Strengthening Rotary Through Your Club Website (Advanced)
Strengthening Rotary Through Your Club Website (Advanced)Strengthening Rotary Through Your Club Website (Advanced)
Strengthening Rotary Through Your Club Website (Advanced)Rotary International
 
RCP Brand Guidelines
RCP Brand GuidelinesRCP Brand Guidelines
RCP Brand GuidelinesSarah Royal
 
Public Relations and Brand Awareness - Toastmasters
Public Relations and Brand Awareness - Toastmasters Public Relations and Brand Awareness - Toastmasters
Public Relations and Brand Awareness - Toastmasters
Hingston Lovell, DTM
 
Toastmasters Brand Awareness
Toastmasters Brand AwarenessToastmasters Brand Awareness
Toastmasters Brand Awareness
Hingston Lovell, DTM
 
From Stagnant To Sensational: How to Revitalize Your Club
From Stagnant To Sensational: How to Revitalize Your ClubFrom Stagnant To Sensational: How to Revitalize Your Club
From Stagnant To Sensational: How to Revitalize Your Club
Rotary International
 
Strengthening Rotary Presentation
Strengthening Rotary PresentationStrengthening Rotary Presentation
Strengthening Rotary Presentation
Pablo Ruiz Amo
 
Strengthening rotary presentation en
Strengthening rotary presentation enStrengthening rotary presentation en
Strengthening rotary presentation enCharlie Thorp
 
Strengthening rotary presentation en
Strengthening rotary presentation enStrengthening rotary presentation en
Strengthening rotary presentation enCharlie Thorp
 
Logo_Branding Standards Manual
Logo_Branding Standards ManualLogo_Branding Standards Manual
Logo_Branding Standards ManualEmily Schmidt
 
October Brand and Rotary's Visual Identity. Working Draft
October Brand and Rotary's Visual Identity. Working DraftOctober Brand and Rotary's Visual Identity. Working Draft
October Brand and Rotary's Visual Identity. Working Draft
Rotary International
 
Club Leadership Planning audiovisual presentation
Club Leadership Planning   audiovisual presentationClub Leadership Planning   audiovisual presentation
Club Leadership Planning audiovisual presentation
DougforVUU
 
vocational_service_en.pptx
vocational_service_en.pptxvocational_service_en.pptx
vocational_service_en.pptx
DavidWillman4
 
Where's the Rotary logo?
Where's the Rotary logo?Where's the Rotary logo?
2015 Public Image presentation (30 min)
2015 Public Image presentation (30 min)2015 Public Image presentation (30 min)
2015 Public Image presentation (30 min)
Tanya F Wolff
 
.SKI Overview Deck
.SKI Overview Deck.SKI Overview Deck
.SKI Overview Deck
Rob Rozicki
 

Similar to Using Rotary's logos (17)

Strengthening Rotary Through Your Club Website (Advanced)
Strengthening Rotary Through Your Club Website (Advanced)Strengthening Rotary Through Your Club Website (Advanced)
Strengthening Rotary Through Your Club Website (Advanced)
 
RCP Brand Guidelines
RCP Brand GuidelinesRCP Brand Guidelines
RCP Brand Guidelines
 
Public Relations and Brand Awareness - Toastmasters
Public Relations and Brand Awareness - Toastmasters Public Relations and Brand Awareness - Toastmasters
Public Relations and Brand Awareness - Toastmasters
 
Toastmasters Brand Awareness
Toastmasters Brand AwarenessToastmasters Brand Awareness
Toastmasters Brand Awareness
 
From Stagnant To Sensational: How to Revitalize Your Club
From Stagnant To Sensational: How to Revitalize Your ClubFrom Stagnant To Sensational: How to Revitalize Your Club
From Stagnant To Sensational: How to Revitalize Your Club
 
Strengthening Rotary Presentation
Strengthening Rotary PresentationStrengthening Rotary Presentation
Strengthening Rotary Presentation
 
Strengthening rotary presentation en
Strengthening rotary presentation enStrengthening rotary presentation en
Strengthening rotary presentation en
 
Strengthening rotary presentation en
Strengthening rotary presentation enStrengthening rotary presentation en
Strengthening rotary presentation en
 
Logo_Branding Standards Manual
Logo_Branding Standards ManualLogo_Branding Standards Manual
Logo_Branding Standards Manual
 
October Brand and Rotary's Visual Identity. Working Draft
October Brand and Rotary's Visual Identity. Working DraftOctober Brand and Rotary's Visual Identity. Working Draft
October Brand and Rotary's Visual Identity. Working Draft
 
Club Leadership Planning audiovisual presentation
Club Leadership Planning   audiovisual presentationClub Leadership Planning   audiovisual presentation
Club Leadership Planning audiovisual presentation
 
vocational_service_en.pptx
vocational_service_en.pptxvocational_service_en.pptx
vocational_service_en.pptx
 
Where's the Rotary logo?
Where's the Rotary logo?Where's the Rotary logo?
Where's the Rotary logo?
 
Rotaract handbook new
Rotaract handbook newRotaract handbook new
Rotaract handbook new
 
2015 Public Image presentation (30 min)
2015 Public Image presentation (30 min)2015 Public Image presentation (30 min)
2015 Public Image presentation (30 min)
 
aralogo
aralogoaralogo
aralogo
 
.SKI Overview Deck
.SKI Overview Deck.SKI Overview Deck
.SKI Overview Deck
 

More from RILearn

Action Plan Quick Chat
Action Plan Quick ChatAction Plan Quick Chat
Action Plan Quick Chat
RILearn
 
World Polio Day Convention 2022 Quick chat
World Polio Day Convention 2022 Quick chatWorld Polio Day Convention 2022 Quick chat
World Polio Day Convention 2022 Quick chat
RILearn
 
Get story in the magazine
Get story in the magazine Get story in the magazine
Get story in the magazine
RILearn
 
Tips for Enhancing Your Club's Public Image
Tips for Enhancing Your Club's Public ImageTips for Enhancing Your Club's Public Image
Tips for Enhancing Your Club's Public Image
RILearn
 
Promoting Rotary Throughout the Year
Promoting Rotary Throughout the YearPromoting Rotary Throughout the Year
Promoting Rotary Throughout the Year
RILearn
 
The Interview
The Interview The Interview
The Interview
RILearn
 
The Pitch
The PitchThe Pitch
The Pitch
RILearn
 
Working with the Media
Working with the MediaWorking with the Media
Working with the Media
RILearn
 
How To Optimize Clubs Online Presence
How To Optimize Clubs Online PresenceHow To Optimize Clubs Online Presence
How To Optimize Clubs Online Presence
RILearn
 
Create Great Visual Content
Create Great Visual ContentCreate Great Visual Content
Create Great Visual Content
RILearn
 
Promote Your Event
Promote Your Event Promote Your Event
Promote Your Event
RILearn
 
How To Use Live Video on Social Media
How To Use Live Video on Social MediaHow To Use Live Video on Social Media
How To Use Live Video on Social Media
RILearn
 
The Value of Membership How Your Dues Work for You_JB_Final.pdf
The Value of Membership How Your Dues Work for You_JB_Final.pdfThe Value of Membership How Your Dues Work for You_JB_Final.pdf
The Value of Membership How Your Dues Work for You_JB_Final.pdf
RILearn
 
Increasing our Impact Through Engagement_FINAL (1).pptx
Increasing our Impact Through Engagement_FINAL (1).pptxIncreasing our Impact Through Engagement_FINAL (1).pptx
Increasing our Impact Through Engagement_FINAL (1).pptx
RILearn
 
FINAL 2022 Breakout Story in the News.pptx
FINAL 2022 Breakout Story in the News.pptxFINAL 2022 Breakout Story in the News.pptx
FINAL 2022 Breakout Story in the News.pptx
RILearn
 
SHE LEADS.pptx
SHE LEADS.pptxSHE LEADS.pptx
SHE LEADS.pptx
RILearn
 
2022 IC_Designing for Results breakout session_Final.pptx
2022 IC_Designing for Results breakout session_Final.pptx2022 IC_Designing for Results breakout session_Final.pptx
2022 IC_Designing for Results breakout session_Final.pptx
RILearn
 
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
RILearn
 
Creating District Action Groups Version 4.1.pptx
Creating District Action Groups Version 4.1.pptxCreating District Action Groups Version 4.1.pptx
Creating District Action Groups Version 4.1.pptx
RILearn
 
Families Career and Rotary A Winning Combination
Families Career and Rotary A Winning CombinationFamilies Career and Rotary A Winning Combination
Families Career and Rotary A Winning Combination
RILearn
 

More from RILearn (20)

Action Plan Quick Chat
Action Plan Quick ChatAction Plan Quick Chat
Action Plan Quick Chat
 
World Polio Day Convention 2022 Quick chat
World Polio Day Convention 2022 Quick chatWorld Polio Day Convention 2022 Quick chat
World Polio Day Convention 2022 Quick chat
 
Get story in the magazine
Get story in the magazine Get story in the magazine
Get story in the magazine
 
Tips for Enhancing Your Club's Public Image
Tips for Enhancing Your Club's Public ImageTips for Enhancing Your Club's Public Image
Tips for Enhancing Your Club's Public Image
 
Promoting Rotary Throughout the Year
Promoting Rotary Throughout the YearPromoting Rotary Throughout the Year
Promoting Rotary Throughout the Year
 
The Interview
The Interview The Interview
The Interview
 
The Pitch
The PitchThe Pitch
The Pitch
 
Working with the Media
Working with the MediaWorking with the Media
Working with the Media
 
How To Optimize Clubs Online Presence
How To Optimize Clubs Online PresenceHow To Optimize Clubs Online Presence
How To Optimize Clubs Online Presence
 
Create Great Visual Content
Create Great Visual ContentCreate Great Visual Content
Create Great Visual Content
 
Promote Your Event
Promote Your Event Promote Your Event
Promote Your Event
 
How To Use Live Video on Social Media
How To Use Live Video on Social MediaHow To Use Live Video on Social Media
How To Use Live Video on Social Media
 
The Value of Membership How Your Dues Work for You_JB_Final.pdf
The Value of Membership How Your Dues Work for You_JB_Final.pdfThe Value of Membership How Your Dues Work for You_JB_Final.pdf
The Value of Membership How Your Dues Work for You_JB_Final.pdf
 
Increasing our Impact Through Engagement_FINAL (1).pptx
Increasing our Impact Through Engagement_FINAL (1).pptxIncreasing our Impact Through Engagement_FINAL (1).pptx
Increasing our Impact Through Engagement_FINAL (1).pptx
 
FINAL 2022 Breakout Story in the News.pptx
FINAL 2022 Breakout Story in the News.pptxFINAL 2022 Breakout Story in the News.pptx
FINAL 2022 Breakout Story in the News.pptx
 
SHE LEADS.pptx
SHE LEADS.pptxSHE LEADS.pptx
SHE LEADS.pptx
 
2022 IC_Designing for Results breakout session_Final.pptx
2022 IC_Designing for Results breakout session_Final.pptx2022 IC_Designing for Results breakout session_Final.pptx
2022 IC_Designing for Results breakout session_Final.pptx
 
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
2022 Breakout_Meet Rotary's Champions of Girls Empowerment_PPT.pdf
 
Creating District Action Groups Version 4.1.pptx
Creating District Action Groups Version 4.1.pptxCreating District Action Groups Version 4.1.pptx
Creating District Action Groups Version 4.1.pptx
 
Families Career and Rotary A Winning Combination
Families Career and Rotary A Winning CombinationFamilies Career and Rotary A Winning Combination
Families Career and Rotary A Winning Combination
 

Recently uploaded

Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Nguyen Thanh Tu Collection
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 

Recently uploaded (20)

Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 

Using Rotary's logos

Editor's Notes

  1. At the end of this presentation, you’ll learn -Why its important to use our logos correctly -How to use our logos correctly -Resources to effectively use our logos correctly in your club
  2. Let’s start with some terminology. This is Rotary’s logo, or what is referred to as the Masterbrand Signature. It consists of the word Rotary and the Rotary wheel. Below the MBS is the simplified logo. Either of these logos can be used as our Rotary logo. Then, there’s the Mark of Excellence, which is the Rotary wheel on its own. It is always used in combination with the Masterbrand Signature, and is always depicted much larger than the Masterbrand Signature. Please notice that we don’t offer the simplified logo as the mark of excellence. These elements are the base of Rotary’s visual identity. Every club, district, and program is to use the Masterbrand Signature its visual identity. The logo cannot be manipulated. You wouldn’t manipulate any other brand’s logo.
  3. Only Rotary International can use the Masterbrand Signature on its own. Clubs, districts, multi-districts and zones can only use the Rotary logo with their club, district, or zone name. This applies to Rotary, Rotaract and Interact clubs.
  4. Here’s why it matters for Rotary. But it’s not just Rotary, correct branding is important to every global brand. Think about your own business. Does it matter that your customers can easily identify you or distinguish you from others? Rotary is no different. Like Coca-Cola, McDonald’s, and UNICEF, we must protect our name and intellectual property. It’s how we can grow our organization, increase our impact, and maintain our reputation as an organization that can be trusted. Misuse of our logo only weakens our brand. Second, when a local club uses the Masterbrand Signature with their club name, they get credit for their good work in the community while leveraging the power of the Rotary’s global brand. And finally, our logo helps us tell Rotary’s story in a consistent and compelling way. It’s our visual identity, No matter where you are in the world, if you see a Rotary club logo, you know that club is part of an international network of people of action.
  5. Now that you see why it’s important to use Rotary’s logos properly, let’s talk about how Rotary’s logo should be used.
  6. Rule #1: Always use a club or district identifier when using the Rotary logo. A club can use the name they are known by locally, adding their club name above or above and below the Masterbrand Signature, like you see here. The layout you choose depends on how you say your club’s name. Create your club logo in our logo creator in the Brand Center.
  7. Rule #2: Never obscure the Rotary wheel, use a partial wheel, or manipulate the wheel in any way. The Mark of Excellence should only be used with the Masterbrand Signature. Don’t manipulate Rotary’s logo by making it into a pancake, place it on top of an apple, as a bike wheel, or the number zero.
  8. Rule #3: Do not use images or graphics within the Rotary logo. Nike wouldn’t add a tree behind their swoosh, nor should we add anything extra to the Rotary club logo.
  9. And finally, rule #4: Replace your heritage logos with our new refreshed logos. We must tell a consistent story of who we are as members of Rotary, and what we do. That’s our brand. Using the updated brand standards ensure we do that.
  10. The use of various colors, fonts, and sizes, along with the alteration of the Mark of Excellence is a problem. There is no cohesion or unity. Perhaps all of these programs are part of a larger network, but it’s really hard to tell. And that can cause a potential member, donor or partner to doubt if we are an organization they can trust –- to join, to donate money to, or partner with. We need our rules when it comes to our logos so we can share a consistent story and message.
  11. On top are examples of a club locking up their logo with a partner, event, or project. Below are examples of club, district, and zone logos. It’s cohesive. It’s unified. It shows Rotary’s global network.
  12. Rotary has a lot of resources to help you understand and use our Marks correctly. If you have a question, send it to brand@rotary.org.