This document provides guidance on creating effective visual content for social media from a Rotary organization. It recommends that photos show connections and community by capturing action, people benefiting from service, and telling a story. Specific advice is to avoid "big check" photos or posed group shots. When taking new photos, the document suggests aiming for an editorial or reportage style with candid poses, natural expressions, demonstrations of leadership and impact, special moments, movement, rich color, natural backgrounds, emotions, and conceptual imagery related to teamwork, clean water, and polio vaccines. It also asks if the social media team has any questions.

1. HOW TO CREATE GREAT VISUAL CONTENT FOR
SOCIAL MEDIA
SOCIAL MEDIA TEAM

4. What makes a good Photo?

5. ROTARY IMAGERY STYLE :
Photography should focus on connections and community
DO:
• Show Action
• Show the people and children who benefit from Rotary service
• Avoid photos that present a stereotype of Rotary or of people
• Tell a story

6. ROTARY IMAGERY STYLE :
Photography should focus on connections and community
DON’T:
• "Big Check" Photo
• Posing Group

7. When shooting new photos
aim for the following:

8. Editorial or
Reportage Style

9. Candid poses or
natural portraits

10. Real, natural,
sincere, endearing
expressions

11. Demonstrations of
active leadership
and impact

12. Special moments of
camaraderie,
friendship, warmth,
and celebration

13. Movement and
momentum

14. Rich full color

15. Natural
backgrounds and
real context

16. Emotions

17. Metaphorical &
Conceptual
Teamwork
Clean Water
Polio Vaccine

18. HOW ABOUT INSTAGRAM ?

19. QUESTIONS?