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HOW TO CREATE GREAT VISUAL CONTENT FOR
SOCIAL MEDIA
SOCIAL MEDIA TEAM
What makes a good Photo?
ROTARY IMAGERY STYLE :
Photography should focus on connections and community
DO:
• Show Action
• Show the people and children who benefit from Rotary service
• Avoid photos that present a stereotype of Rotary or of people
• Tell a story
ROTARY IMAGERY STYLE :
Photography should focus on connections and community
DON’T:
• "Big Check" Photo
• Posing Group
When shooting new photos
aim for the following:
Editorial or
Reportage Style
Candid poses or
natural portraits
Real, natural,
sincere, endearing
expressions
Demonstrations of
active leadership
and impact
Special moments of
camaraderie,
friendship, warmth,
and celebration
Movement and
momentum
Rich full color
Natural
backgrounds and
real context
Emotions
Metaphorical &
Conceptual
Teamwork
Clean Water
Polio Vaccine
HOW ABOUT INSTAGRAM ?
QUESTIONS?
Create Great Visual Content

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Create Great Visual Content

Editor's Notes

  1. The right image can make you cry on the subway, laugh in a board meeting, or lend your support to a worthy cause on the spot.
  2. The right image can make you cry on the subway, laugh in a board meeting, or lend your support to a worthy cause on the spot.
  3. Group photos are great for their internal channels such as Whatsapp or private Groups on Facebook. But would they like / comment / share a photo of a group of people they don’t know (that’s a little quizz I do during my presentations)?
  4. Altough all platforms require good pictures, Instagram is the perfect place to post all your beautiful photos