SlideShare a Scribd company logo
Using human-values as a guide for
understanding worthy design directions
in Augmented Reality
Rebekah Rousi
Cognitive Science
University of Jyväskylä
Image source: http://www.applausedigital.com.au/augmented-reality/
Image source: https://forum.ge/?f=48&showtopic=34485272&st=0
X-ray Vision source: Magic Vision Lab
Information display source: https://www.wired.com/2009/12/3d-maps-camera-phones-put-reality-in-augmented-reality/
Image source: http://vrworld.com/2015/04/13/privacy-matters-the-looming-threat-over-ar/
Path towards studying the human dimension.
A new way of looking at AR
a new way of applying Life-Based Design
Participants
• N=32 (13 female; 19 male)
• Ages of= 22 to 71 years of age (average 40.03)
– Cross-generational approach offered insight into how
attitudes towards technology change depending on
different stages of life (mostly family and career life).
• Professional backgrounds of the participants:
– IT specialists and researchers, teachers, human resources
management, couriers, administration and retirees.
The idea…
• to gain cross-generational insight opinions and views of AR
and how they felt it should be developed.
Empirical design progression from life
picture (values) to AR in life
Hello Billy, this is a pavement.
Source, MIT Room2Room: https://www.technologyreview.com/s/545466/augmented-reality-study-projects-life-sized-
people-into-other-rooms/
https://www.appannie.com/apps/google-play/app/com.oneblueapps.xraywallscannerhd/?lang=cn&login=False&source_country=OK
Results.
Life values in the context of life circumstances
Five values categories according to percentage
Technology’s significance in the context of life:
Life values by techno-attitude types
Perspectives on AR
• General unstimulated impressions followed in the pattern of the
respondent types and life concerns, yet profession played a greater
role.
• IT professionals (a mixture of the informed critics and technology
enthusiasts) saw :
– AR as coming to play an important role in human-computer interaction,
– Replacing more traditional 2D or screen-based interactions,
– Becoming more integrated into the everyday environment in general.
• For some (younger participants) continually flowing, contextually
aware information was exciting
• For more senior, male participants, this prospect was alarming
– Feared the likelihood of social disengagement.
Perspectives on AR
• Special education teachers (a mixture of technology
enthusiasts and skeptical critics) saw:
– The potential benefit of AR as possessing the capacity to re-
engage or initiate students suffering from social disengagement
into social learning situations.
• Three special education teachers especially (skeptical
critics) saw AR technology as:
– A means of involving students with particularly autism,
Asperger’s and additionally various other types of disorders such
as Aphasia (affecting cognitive linguistic processes) into the
social learning environment.
Rating of AR applications in the areas of
education, travel and shopping
Distribution of suggested applications for
AR in education
Rating of AR application video scenarios
Image source: http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
Thank you and…
Design for Life!
Rebekah Rousi
rebekah.rousi@jyu.fi or Twitter: @BekRousi

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