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withum.com 1
2020 WithumSmith+Brown, PC
Using Cutting-Edge Engagement
Tools to Improve Talent Retention
A Withum Law Firm Advisory Webinar
withum.com 2
2020 WithumSmith+Brown, PC
 Legal industry veteran with 25+ years of experience working with law firm
managing partners, department/practice leaders and C-suite executives
 Advises clients on strategic planning and growth, succession planning, firm and
practice management, brand strategy, marketing and business development
and client relations
 Facilitates law firm retreats and provides leadership and management
development and marketing/business development training programs
 Guides clients to smart growth, intergenerational transition and effective,
motivational management
 Has been quoted in the New York Times and the legal press, written for
leading industry publications and been featured at national and regional
conferences, seminars, workshops and retreats
Marci Taylor
JD, Principal, Law Firm Advisory at Withum
withum.com 3
2020 WithumSmith+Brown, PC
Carter began his career in gas turbine applications engineering and quickly
discovered he was more passionate about solving business and process problems
than engineering problems. He quickly pivoted into an MBA program and
launched a fast-track career in software solutions consulting, first in GovTech
proposals consulting, and then finding his true calling helping organizations of all
sizes solve modern HR challenges with 15Five. Carter's unique blend of an
engineering mind, charismatic personality, and rich understanding of
organizational behavior & management give him compelling insight into all that
HR leaders face in the modern world.
Carter Howard
Solutions Consultant at 15Five
withum.com 4
2020 WithumSmith+Brown, PC
Andrew is a retired US Marine helicopter crew chief that has taken his leadership
and people skills into the world of Partnerships. He started his career at 15Five in
a sales development role and quickly promoted into the role for Referral
Partnerships. He has a passion for making new teams and helping solve the
business needs of companies trying to keep up in the ever evolving world of
people management. A compassionate and enthusiastic leader, Andrew brings a
knowledge of people and connection to help solve modern issues that are found
in today’s workforce.
Andrew Lindsey
Associate Referral Partner Manager
withum.com 5
2020 WithumSmith+Brown, PC
Today’s Objectives
Intro and background
The 15Five approach
Discussion Q&A
Key Takeaways
withum.com 6
2020 WithumSmith+Brown, PC
BACKGROUND – WHERE DO LAW FIRMS
STAND MID-YEAR 2022?
Marci Taylor, Withum
withum.com 7
2020 WithumSmith+Brown, PC
Background
• Attrition continues at record levels
• Associate attrition in some firms exceed 25% (Thomson Reuters)
*At this rate, these firms can expect to lost 125% of associates in 5 years (versus half
of all associates in 5 years)
• NALP data from 125 firms shows associate attrition at 26% in 2022
• Attrition rate for attorneys of color 34% (NALP)
• Staff attrition rates high
withum.com 8
2020 WithumSmith+Brown, PC
Key Findings from TR report
• Go firms experienced 32% attrition in 2021
• Stay firms saw steady growth in overall attorney headcount
• Stay firms had a clearer potential career path – more new equity partners
• Average associate compensation lagged behind those of stay firms
• Associates ranked the following as higher favorability drivers:
• People they work with
• Firm culture
• Quality of work they do
• Flexible working practices
• Go firms tended to be larger (More than 45% were AmLaw100 firms)
withum.com 9
2020 WithumSmith+Brown, PC
What can your firm do?
• Conduct a culture audit
• Launch an engagement survey
• Clarify and communicate your firm’s core values
• Refine and communicate the firm’s strategic goals
• Provide leadership and management training for lawyer-managers
• Develop and implement an ongoing process to improve engagement,
performance management and firm culture using cutting-edge technology
solutions
withum.com 10
2020 WithumSmith+Brown, PC
THE 15FIVE APPROACH
withum.com 11
2020 WithumSmith+Brown, PC
QUESTIONS?
withum.com 12
2020 WithumSmith+Brown, PC
KEY TAKEAWAYS/PRIORITIES FOR 2022
withum.com 13
2020 WithumSmith+Brown, PC
Key Takeaways
• Focus on other factors in addition to compensation
• Generate short-term wins by:
• Conduct a culture audit
• Launch an engagement survey
• Clarify and communicate your firm’s core values
• Refine and communicate the firm’s strategic goals
• Provide leadership and management training for lawyer-managers
• Develop and implement an ongoing process to improve engagement,
performance management and firm culture using cutting-edge technology
solutions
withum.com 14
2020 WithumSmith+Brown, PC
Questions and Contact
• Marci Taylor
mtaylor@withum.com
• Withum Law Firm Advisory Services
https://www.withum.com/service/law-firm-advisory-services/
• Carter Howard
carter.howard@15Five.com
• Andrew Lindsey
andrew.lindsey@15Five.com

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Using Cutting Edge Engagement Tools to Improve Talent Retention

  • 1. withum.com 1 2020 WithumSmith+Brown, PC Using Cutting-Edge Engagement Tools to Improve Talent Retention A Withum Law Firm Advisory Webinar
  • 2. withum.com 2 2020 WithumSmith+Brown, PC  Legal industry veteran with 25+ years of experience working with law firm managing partners, department/practice leaders and C-suite executives  Advises clients on strategic planning and growth, succession planning, firm and practice management, brand strategy, marketing and business development and client relations  Facilitates law firm retreats and provides leadership and management development and marketing/business development training programs  Guides clients to smart growth, intergenerational transition and effective, motivational management  Has been quoted in the New York Times and the legal press, written for leading industry publications and been featured at national and regional conferences, seminars, workshops and retreats Marci Taylor JD, Principal, Law Firm Advisory at Withum
  • 3. withum.com 3 2020 WithumSmith+Brown, PC Carter began his career in gas turbine applications engineering and quickly discovered he was more passionate about solving business and process problems than engineering problems. He quickly pivoted into an MBA program and launched a fast-track career in software solutions consulting, first in GovTech proposals consulting, and then finding his true calling helping organizations of all sizes solve modern HR challenges with 15Five. Carter's unique blend of an engineering mind, charismatic personality, and rich understanding of organizational behavior & management give him compelling insight into all that HR leaders face in the modern world. Carter Howard Solutions Consultant at 15Five
  • 4. withum.com 4 2020 WithumSmith+Brown, PC Andrew is a retired US Marine helicopter crew chief that has taken his leadership and people skills into the world of Partnerships. He started his career at 15Five in a sales development role and quickly promoted into the role for Referral Partnerships. He has a passion for making new teams and helping solve the business needs of companies trying to keep up in the ever evolving world of people management. A compassionate and enthusiastic leader, Andrew brings a knowledge of people and connection to help solve modern issues that are found in today’s workforce. Andrew Lindsey Associate Referral Partner Manager
  • 5. withum.com 5 2020 WithumSmith+Brown, PC Today’s Objectives Intro and background The 15Five approach Discussion Q&A Key Takeaways
  • 6. withum.com 6 2020 WithumSmith+Brown, PC BACKGROUND – WHERE DO LAW FIRMS STAND MID-YEAR 2022? Marci Taylor, Withum
  • 7. withum.com 7 2020 WithumSmith+Brown, PC Background • Attrition continues at record levels • Associate attrition in some firms exceed 25% (Thomson Reuters) *At this rate, these firms can expect to lost 125% of associates in 5 years (versus half of all associates in 5 years) • NALP data from 125 firms shows associate attrition at 26% in 2022 • Attrition rate for attorneys of color 34% (NALP) • Staff attrition rates high
  • 8. withum.com 8 2020 WithumSmith+Brown, PC Key Findings from TR report • Go firms experienced 32% attrition in 2021 • Stay firms saw steady growth in overall attorney headcount • Stay firms had a clearer potential career path – more new equity partners • Average associate compensation lagged behind those of stay firms • Associates ranked the following as higher favorability drivers: • People they work with • Firm culture • Quality of work they do • Flexible working practices • Go firms tended to be larger (More than 45% were AmLaw100 firms)
  • 9. withum.com 9 2020 WithumSmith+Brown, PC What can your firm do? • Conduct a culture audit • Launch an engagement survey • Clarify and communicate your firm’s core values • Refine and communicate the firm’s strategic goals • Provide leadership and management training for lawyer-managers • Develop and implement an ongoing process to improve engagement, performance management and firm culture using cutting-edge technology solutions
  • 10. withum.com 10 2020 WithumSmith+Brown, PC THE 15FIVE APPROACH
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  • 28. withum.com 12 2020 WithumSmith+Brown, PC KEY TAKEAWAYS/PRIORITIES FOR 2022
  • 29. withum.com 13 2020 WithumSmith+Brown, PC Key Takeaways • Focus on other factors in addition to compensation • Generate short-term wins by: • Conduct a culture audit • Launch an engagement survey • Clarify and communicate your firm’s core values • Refine and communicate the firm’s strategic goals • Provide leadership and management training for lawyer-managers • Develop and implement an ongoing process to improve engagement, performance management and firm culture using cutting-edge technology solutions
  • 30. withum.com 14 2020 WithumSmith+Brown, PC Questions and Contact • Marci Taylor mtaylor@withum.com • Withum Law Firm Advisory Services https://www.withum.com/service/law-firm-advisory-services/ • Carter Howard carter.howard@15Five.com • Andrew Lindsey andrew.lindsey@15Five.com