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6 Ways to Accelerate Your Multichannel Growth
The document discusses strategies for accelerating multichannel growth in e-commerce, highlighting the differences between single, multi, and omni-channel commerce. It outlines common challenges in payment integration and success factors such as ease of use and visibility in managing payment processes. The presentation emphasizes the importance of technology integration and process optimization to enhance customer experience and support business growth.
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6 Ways to Accelerate Your Multichannel Growth
- 1. withum.com 6 WAYS TOACCELERATE YOUR MULTICHANNEL GROWTH Thursday, July 21st, 2022
- 2. withum.com 2 Agenda Team Introduction WhyAre You Here: Introduction to ECommerce Models How Withum and MerchantE Can Help Q&A Today’s Presenters • Christina Barea – Business Development • Wendy Lin – Consultant • Melanie Saunders – Consultant • Trishell Kallenbach – Sales Engineer
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- 4. withum.com Single, Multi, andOmni Channel Commerce 4 Multi-Channel Commerce - Multiple touch-points - Online and offline channels - Inconsistent customer experience Omni-Channel Commerce - Multiple touch-points - Consistent customer experience - Up-sell and cross-sell opportunities - Brand loyalty Single Channel Commerce - Single touch-point - Limited brand visibility
- 5. withum.com Payment Experience: Singlevs. Multi-Channel 5 Customer Channel Payment In-Store • Face-to-face • EMV and Card Swipe Online Payments • E-Commerce Payments • Customer Portal/My Account • Recurring/Auto Payments • Pay by Link
- 6. withum.com Payment Integration: CommonChallenges 6 Customer Channel Payment • Lack of an integrated ERP system like NetSuite to manage the multi-channel payment processes • Payment processing activities could be caught in silos, where a lack of communication or visibility leads to manual work or duplication of efforts • Manual recurring billing management • Limitation in accepting foreign currency transactions • Limitation in accepting specific types of payments
- 7. withum.com Payment Integration: SuccessFactors 7 Customer Channel Payment • Quick and easy setup • Ease of use for customers and business • Affordable and flexible pricing • Scalable to support business growth • Visibility and control over the payment process • Flexible to work with the business ERP system
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- 9. withum.com How Can WeHelp? • Process Optimization • Customer Journey • Technology Integration for Real-Time Reporting • Tech Assessments – Current State vs Future State 9
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