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withum.com
6 WAYS TO ACCELERATE YOUR
MULTICHANNEL GROWTH
Thursday, July 21st, 2022
withum.com 2
Agenda
Team Introduction
Why Are You Here:
Introduction to
ECommerce Models
How Withum and
MerchantE Can Help
Q&A
Today’s Presenters
• Christina Barea – Business Development
• Wendy Lin – Consultant
• Melanie Saunders – Consultant
• Trishell Kallenbach – Sales Engineer
withum.com 3
Maturity
Emerging Sophisticated
Insight
withum.com
Single, Multi, and Omni Channel Commerce
4
Multi-Channel Commerce
- Multiple touch-points
- Online and offline channels
- Inconsistent customer experience
Omni-Channel Commerce
- Multiple touch-points
- Consistent customer experience
- Up-sell and cross-sell opportunities
- Brand loyalty
Single Channel Commerce
- Single touch-point
- Limited brand visibility
withum.com
Payment Experience: Single vs. Multi-Channel
5
Customer Channel Payment
In-Store
• Face-to-face
• EMV and Card Swipe
Online Payments
• E-Commerce Payments
• Customer Portal/My Account
• Recurring/Auto Payments
• Pay by Link
withum.com
Payment Integration: Common Challenges
6
Customer Channel Payment
• Lack of an integrated ERP system like
NetSuite to manage the multi-channel
payment processes
• Payment processing activities could be
caught in silos, where a lack of
communication or visibility leads to
manual work or duplication of efforts
• Manual recurring billing management
• Limitation in accepting foreign
currency transactions
• Limitation in accepting specific types
of payments
withum.com
Payment Integration: Success Factors
7
Customer Channel Payment
• Quick and easy setup
• Ease of use for customers
and business
• Affordable and flexible
pricing
• Scalable to support business
growth
• Visibility and control over
the payment process
• Flexible to work with the
business ERP system
withum.com
DEMO
8
withum.com
How Can We Help?
• Process Optimization
• Customer Journey
• Technology Integration for Real-Time Reporting
• Tech Assessments – Current State vs Future State
9
withum.com
THANK YOU!
QUESTIONS?

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6 Ways to Accelerate Your Multichannel Growth

  • 1. withum.com 6 WAYS TO ACCELERATE YOUR MULTICHANNEL GROWTH Thursday, July 21st, 2022
  • 2. withum.com 2 Agenda Team Introduction Why Are You Here: Introduction to ECommerce Models How Withum and MerchantE Can Help Q&A Today’s Presenters • Christina Barea – Business Development • Wendy Lin – Consultant • Melanie Saunders – Consultant • Trishell Kallenbach – Sales Engineer
  • 4. withum.com Single, Multi, and Omni Channel Commerce 4 Multi-Channel Commerce - Multiple touch-points - Online and offline channels - Inconsistent customer experience Omni-Channel Commerce - Multiple touch-points - Consistent customer experience - Up-sell and cross-sell opportunities - Brand loyalty Single Channel Commerce - Single touch-point - Limited brand visibility
  • 5. withum.com Payment Experience: Single vs. Multi-Channel 5 Customer Channel Payment In-Store • Face-to-face • EMV and Card Swipe Online Payments • E-Commerce Payments • Customer Portal/My Account • Recurring/Auto Payments • Pay by Link
  • 6. withum.com Payment Integration: Common Challenges 6 Customer Channel Payment • Lack of an integrated ERP system like NetSuite to manage the multi-channel payment processes • Payment processing activities could be caught in silos, where a lack of communication or visibility leads to manual work or duplication of efforts • Manual recurring billing management • Limitation in accepting foreign currency transactions • Limitation in accepting specific types of payments
  • 7. withum.com Payment Integration: Success Factors 7 Customer Channel Payment • Quick and easy setup • Ease of use for customers and business • Affordable and flexible pricing • Scalable to support business growth • Visibility and control over the payment process • Flexible to work with the business ERP system
  • 9. withum.com How Can We Help? • Process Optimization • Customer Journey • Technology Integration for Real-Time Reporting • Tech Assessments – Current State vs Future State 9