This document summarizes a presentation on emerging technologies for government communications. It discusses how citizens now get information online through sources like social media and how government needs to adapt. The presentation outlines strategies for government to optimize digital communication and engagement through approaches like integrating multiple platforms, providing useful information to citizens, and having passionate staff champions. Emerging technologies that could help government communication are also examined, such as mobile apps, QR codes, and tools for citizen reporting and feedback.

1. Emerging Technologies for Government CommunicationsNC3C Conference, Fayetteville NC.March 31, 2011

2. ABOUT ME2Joseph Porcelli, Director of GovEngageGovEngage is the professional service group of GovDelivery and GovLoop.We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.

3. AGENDA3Your Questions - My Goals

4. Gov 2.0 – Government AND Citizens

5. Data: Why you should be online

6. Thought Frameworks, Strategy, and Beliefs

7. My Story

8. Emerging Technologies

9. Workflow and Gear

10. Awesome Examples

11. The Silver Bullet

12. Resources

13. Q&A + Contact InfoYOUR QUESTIONS4What is social media, which tools to use when?

14. How to do and integrate traditional and social media?

15. How do reach many effectively and quickly?

16. How do we reach people offline?

17. How do I convince my manager it’s worth it?

18. How do we with less money and more demands?

19. How do we leverage our resources and personnel?

20. How do I manage and prioritize my day and time?

21. How do we motivate others and myself?

22. How do we communicate in plain English?

23. What should we do when its gets ugly and political?

24. What do we do with inconsistencies and lack of focus?MY GOALSShare my storyEmpower you with new ideas, tactics, tools, and confidence to move forward boldlyGet us all one step closer to AMAZING open, participatory government5

25. Government 1.06

26. Government 2.07

27. Government & Citizens8

28. TRANSPARENT : OPEN : PARTICIPATORY9

29. How the Public Perceives Community Information Systems (Monitor Group)Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations. In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government.10

30. DATA: WHY YOU SHOULD BE ONLINE11

31. PEW: 2000 - 201012

32. PEW: BROADBAND ODOPTION13

33. PEW: LOCAL USERS14

34. PEW: LOCAL NEW SOURCES1535% of mobile local news consumers feel they can have a big impact on their community (vs. 27% of other adults)

35. 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)

36. 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)

37. 75% use social network sites (vs. 42%)

38. 15% use Twitter (vs. 4%)PEW: WHO’S ONLINE16

39. PEW: WHO’S ONLINE DIGGING DEEPER17

40. PEW: SOCIAL MEDIA18

41. PEW: GOVERNMENT USAGE19

42. PEW: CITIZEN GOV PREFERENCES20

43. PEW: CITIZENS FIND GOV INFO21

44. PEW: TYPES OF CITIZEN GOV USERS22

45. PEW: TYPES OF CITIZEN GOV USERS23

46. PEW: CITIZEN/GOV RECOMMENDATIONS24

47. Thought Frameworks and Strategy25

48. WHAT MATTERS!Mission ResultsClicks, Opens, Subscribers, Page Views26

49. METHODOLOGY FORULAEasyValue CreatedEngagement:What is the value of each connection we’re making? Effectiveness:What is our total reach?Efficiency:What was the total cost of the communication?Net Value27

50. QUESTIONS TO ASK YOURSELFImprove public health

51. Provide for secure retirement

52. More people get flu shots

53. More people apply for benefits online

54. Awareness of benefits of flu shots, clinic locations, and free shot programs

55. Awareness of benefit application form online28

56. HOW TO MAKE PROGRESS29

57. MAXIMIZE + OPTIMIZE30

58. SOCIAL MEDIA CAMPING ANOLOGY31Camper = Wordpress/Drupal/Google Sites - Website

59. Fire Pit = Facebook/Ning- Where people gather to talk

60. Flares = Twitter/Digg- Drive traffic to your website

61. Fishing Pole =GovDelivery/Constant Contact – Automate communications and build your baseSTRATEGIES32Leverage Technology to…Help them help themselves and help you

62. Meet people where they arewhen they have pain and where you can add value

63. Figure it out together, ask for help, you will get it

64. Learn and share what you know and help othersDo…Keep it real and make it fun

65. Continually ask yourself “what’s missing”

66. Continually ask your stakeholders “what should we do next”

67. Be unreasonable and unstoppableRemember…Technology can’t fixed botched programsBELIEFS33MY BELIEFS:We (citizens) are more likely to take action in support of our values, visions, and needs when we do so together and with the support of our civil servants.Social Media is how and where we communicate and collaborate when we are not meeting in person, don't live or work near each other, and during times that are most convenient to us as individuals.In the spirit of progress and innovation, being transparent decreases risk.We are satisfied when we are in service to each other as citizens and as empowered and effective civil servants.We are human beings having a human experience, communicating and collaborating though technology. We must design, support, and evaluate with this in mind.

68. MY STORY34

69. CRIME IN MY NEIGHBORHOOD35

70. LET’S CLEAN UP36

71. I JOINED BPD37

72. I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG38

73. I WORE A NAMETAG FOR A YEAR39

74. NAMETAG DAY AT FENWAY PARK40

75. FIRST POLICE SPONSORED SOCIAL NETWORK41

76. THE MUG PROJECT (3 Hours)42

77. LIVE STREAM (MTV)43SERVICE NATION

78. SOCIAL NETWORKS FOR BOSTON44

79. SINGLE STREAM RECYCLING45

80. HOMELAND SECURITY NETWORK46

81. SNOW CREW (CITIZEN POWER)47

82. EMERGING TECHNOLOGIES48

83. 49

84. MOBILE APPS – WHERE IS THE BUS?50

85. MOBILE APPS –AIRPORT DELAYS?51

86. MOBILE APPS – TAG & SUBMIT!52

87. QR CODES – QUICK RESPONSE (GOVFRESH.COM)53

88. GOOGLE GOOGLES54

89. SEECLICKFIX – Watch Areas55

90. SEECLICKFIX – Watch Areas56

91. 57

92. 58

93. 59GROUP ME – FOR FUN + MUCH MORE

94. SEECLICKFIX – Watch Areas60

95. LIKEMINDED.org61

96. 62