Strategic lessons learned about social media ... from a comedy club, and from streaming Match Day 2011 on Facebook

1. IF WE DON’T TELL OUR STORY, AIN’T NOBODY ELSE GONNA Michael Hoad Vice President, Communications University of South Florida USF HEALTH Tampa, Florida For AAMC, 14 April 2011 USF Health is an entrepreneurial collaboration of USF’s colleges of nursing, medicine, public health, pharmacy, and the school of physical therapy. The University of South Florida is a global research university located in the Tampa Bay region.

3. What I learned from comedy 1. Audiences matter (watch who laughs) 2. Social media is an obsession (I kept getting distracted by jokes about social media) 3. Authenticity matters (best humor comes from pain)

4. YOUR BRAIN ON TECH

5. OBSESSION: “yeah, my friend follows mcd’s on twitter …”

6. CRAVING. ADDICTION. GAMING

8. SIMS. FACEBOOK. TWITTER

11. PREP THE NETWORK

12. PROVIDE THE CONNECTIONS

13. BEHIND THE SCENES BECAME THE SCENE

14. HEY, THE SCHOOL COLOR IS GREEN

15. MY CREW. ETHERNET. WIRED.

16. FACEBOOK MASTER CONTROL

17. FIRST TIME I’VE SEEN TWITTER WORK

18. FACEBOOK ALTERED THE EVENT: PEOPLE TALKED TO THEIR FAMILY

20. BIG INTERNAL SPLASH

24. So about the hiring people who can do this stuff … intern