The document describes a client follow up system from The 1st American Trust that realtors can use. It involves bombarding leads with marketing communications over 24 weeks to convert them into buyers. The system caters to people who are thinking about buying but may not be ready for several months. Realtors refer interested people to 1st American Trust, which then follows up with them aggressively until they are ready to purchase, at which point the lead is given back to the referring realtor to close the sale.