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USER
RESEARCH 2
SOME RESEARCH TOOLS

  Surveys


   Interview
       s

   Focus
   groups
HOW TO CHOOSE?

Facebook time management
app
SOME TIPS

   Surveys      Specific measures of time,
                frequency (NOT: rarely – often)

   Interview    Establish rapport!
       s
                Homogenous / Heterogeneous
   Focus
   groups       Groupthink
                Domination by one member
DATA ANALYSIS

   Surveys       Frequencies, Means,
                Most common answers


   Interview
       s
                   Themes & patterns
   Focus        from recurring answers
   groups

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user research part 2

  • 2. SOME RESEARCH TOOLS Surveys Interview s Focus groups
  • 3. HOW TO CHOOSE? Facebook time management app
  • 4. SOME TIPS Surveys  Specific measures of time, frequency (NOT: rarely – often) Interview  Establish rapport! s  Homogenous / Heterogeneous Focus groups  Groupthink  Domination by one member
  • 5. DATA ANALYSIS Surveys Frequencies, Means, Most common answers Interview s Themes & patterns Focus from recurring answers groups