This infographic provides information on weight loss in a visually engaging and simple way. It is targeted towards individuals trying to lose weight, both first-timers and those who have tried before. It begins by addressing calorie requirements, presenting average requirements and formulas to calculate one's needs. It then explains that to lose weight, one needs to reduce calorie intake by 10-20% and can also exercise. Finally, it provides macronutrient composition guidelines for a daily diet for weight loss. The infographic presents the information vertically in three sets to maintain flow while keeping it straightforward.

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Introduction
Infographic or information graphic is a graphical visualization of information which
otherwise would be a little less interesting and otherwise exhaustive to go through. It
helps the information across in lesser time and more intuitiveness. A well designed and
presented infographic will help to simplify a complicated subjected and turn it into a
captivating experience for the student. An infographic should be visually engaging, have
a flow of a compelling story and contain subject matter of relevance to the target
audience. The audience in this case could be a consumer or any other person who will not
wait around to read a long and dull page. Some of the circumstances wherein infographic
works best are on websites, for advertising campaigns, notice boards among others.
Narrative
The infographic is targeted towards those individuals who are trying to lose weight. They
maybe the first timers or they might have already tried before. To begin with, the
infographic starts with addressing how many calories does one need everyday. This
information is presented in two different ways. One lists average calorie requirements of
both the genders based on their level of activeness. The other information presents certain
formulaes and step by step instructions through which one person can calculate their
calorie requirement even more accurately. The first option serves two different purpose.
First one, it gives people a rough idea of where their calorie requirement would lie so that
those who are not going to calculate will benefit from this information. Second one is that
it provides a means to validate that those people who calculated their calorie requirement
using the second option know that they have done it the right way because the calorie
requirement would lie somewhere in between the ranges mentioned in the first option.
Once the calorie has been calculated, people can move on to the next set of information
which actually tells them what they need to do to lose weight. This has three different
information. The first information is straightforward which tells them that they would
need to reduce their calorie intake by 10 to 20% if they wish to lose weight. The second
information within this set is that they could workout additionally apart from reducing the
calorie intake to magnify the effect. The third information is meant to be a motivational

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factor as it clarifies several questions at once and helps them look at weight loss in a
more believable and accomplishable way. The third set of information present people
another important piece of information which is not directly related to weight loss but
extremely important as it could turn out that some people might just rely on this
infographic alone for their weight loss program. So this information presents the
macronutrient composition for their daily food intake so that they not only know how
much to eat but also what to eat.
Design
I wanted to design the infographic in a simple and straightforward way. A lot of
infographics which I have seen tends to over-complicate the information by making bad
decision choices ending up defeating the purpose. I followed a simple strategy of
presenting the information the information vertically in three different sets and with each
set has different blocks of information aligned one after the other horizontally. The
choices of colors were inspired by a lot of modern infographics which are in the
circulation today. Each set of information also has an opening title to let the reader be
aware of what the title is all about and it also hels connects it with the previous set and
maintain the flow of information. The first and foremost limitation of this design was that
I wanted to present certain formulas for calculating body fat composition and also wanted
to embed a calculator which allowed people to input their daily calorie requirement
which the infographic would have then responded with the kind of food they should eat
and how much they should eat.
Conclusion
With this, it can be concluded that this basic information on weight loss which otherwise
would have been dull and unattractive written in the traditional way or even with the
help of a powerpoint presentation turned out to be captivating and refreshing. So,
infographic does work better than different styles of presentation in certain cases,
however there is a very clear limitation to them which is that they cannot present an
exhaustive piece of information and also require lot of efforts and creativity to turn a
single page of information into an infographic.

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Elevator Speech
The year is coming to an end. A lot of people look forward to enjoy the long holidays up
ahead right and many also look forward to getting in good shape. A lot of people would
eventually cruise the net, get hooked on to bad advice, following crash diet plans and
spend 1000 of dollars in buying magical pills that would help them get in shape. This
infographic is exactly for these people so that know beforehand what works which also
turns out to be the only thing that works. This guide is not meant to give diet plans,
magical pill and food suggestions or ask you to starve to death but what it will give you
in a simple and easy to understand way the facts to weight loss.