Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Toolkit: Food for Thought; Changes to Nutrition Facts


Published on

Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.

Published in: Design
  • The 3 Secrets To Your Bulimia Recovery ▲▲▲
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Toolkit: Food for Thought; Changes to Nutrition Facts

  1. 1. August | 2014 Toolkit Food For Thought Changes to Nutrition Facts
  2. 2. introduction Think Blink At Shikatani Lacroix, we design compelling at-purchase moments that connect in the blink of an eye. Our philosophy and strategic design approach, Think Blink, is driven by a consumer’s motivation to make a purchase decision. Everything we do is geared to owning the “at-purchase” moment. Our firm has a well-earned reputation for designing integrated brand experiences that effectively connect brands with consumers to drive measurable results for clients. !! About the author Lori Smale, Project Manager Shikatani Lacroix As project manager at Shikatani Lacroix, Lori works with packaging and retail brands such as PepsiCo Beverages Canada and Glentel Inc. A graduate of Retail Management at Ryerson University, Lori joined Shikatani Lacroix in 2011 as an intern and has grown with the accounts team ever since. Lori works closely with the studio and clients to ensure all needs are met, while encouraging design and creative to go above and beyond expectations. | Food for Thought | Toolkit | August 5, 2014 2
  3. 3. introduction Obesity and chronic diseases are affecting a large majority of our population, and health and wellness continue to be popular topics of conversation. It is a well-known fact that lifestyle choices have led to staggering increase in obesity and disease. ! Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. I wanted to spread the word about some of these recent changes, so I have served up a few below. !!!! | Food For Thought | Toolkit | August 5, 2014 3
  4. 4. part one Updates to the Nutrition Facts U.S. Table Recently, the FDA (Food and Drug Administration) has proposed a new look to the Nutrition Facts Table. This would be the first update to the Nutrition Facts Table in the U.S. in 20 years. Ultimately, these changes are intended to show people what they are actually eating. ! A significant change includes updates to the serving sizes that better reflect the serving sizes of today’s standards, rather then the serving sizes proposed 20 years ago. As an example, consider the classic yet unrealistic 12-chip serving size when most people generally plan on eating the whole bag. ! Emphasis has shifted to the calorie count, which is now predominately featured at the top of the label. Additional importance has been placed on serving sizes and Percent Daily Value, all of which are linked to current health issues such as obesity and heart disease. ! The FDA also wants to ensure that both Vitamin D and Potassium are listed on the label. These two nutrients are believed to be lacking in a large portion of the U.S. population’s diet. Low intake of these particular nutrients represents another link to poor health. ! “Added sugars” will be mandatory information on the label, as the average intake of added sugar is too high and should be reduced, according to the 2010 Dietary Guidelines for the U.S. states. ! With these proposed changes, the FDA is attempting to update and reflect the current dietary habits of the U.S. population. Additionally, if it can deter me from eating the entire bag of chips in one sitting, that can’t be a bad thing either. !! | Food For Thought | Toolkit | August 5, 2014 4
  5. 5. UK Traffic Light Labelling System The UK decided to make it easier shop for healthy food with its introduction of a traffic light labelling system last summer. This system of food labelling uses colour as an easy way to inform consumers of the nutritional value of the products they are purchasing. The system is designed using red, amber and green colour coding which relates to calories, fats (including saturated fat), sugar and salt content. The ultimate goal of this new labelling system is to provide customers with a simple, comparable and consistent visual across all food products. ! Fundamentals of the new labelling system include easily understood and meaningful portion sizes, as well as information about energy, fats, sugars and salts based on those identified portions. The application of colour coding using red, amber and green based on pre-determined calculations are used for consistent ratings across all food packaging. ! This labelling system is part of a greater plan in the U.K. The Public Health Responsibility Deal is a voluntary pledge by organizations to take action in the following areas: alcohol, food, health at work and physical activity. The overall goal is to reduce the rate of obesity and chronic health issues related to excessive eating, drinking and limited physical activity. Despite it being a voluntary movement, the Public Health Responsibility Deal already has a number of large food and beverage companies signed up, including Tesco, Boots, PepsiCo UK, and Nestle UK. part two | Food For Thought | Toolkit | August 5, 2014 5
  6. 6. Google’s Nutrition Check Feature Even Google has jumped on the nutrition facts bandwagon. The Googlers noticed a significant interest in food and nutrition oriented searches. Launched at the end of 2013, Google developed a nutritional comparison tool that allows the users to compare the nutritional value (or lack thereof) between two food items, for instance strawberries vs. bananas or eggs vs. bacon. ! Simply put, rather than clicking through a bunch of links to find the answers, Google implemented a tool that does the clicking for you. Simply type in “compare X and Y” (X and Y being food items) into the Google search bar and “Ta-Daa!”, the nutrition information of the two foods are presented in a simple chart form. ! Google picks up its nutrition information from the U.S. Department of Agriculture’s National Nutrient Database. Therefore, you can compare practically any type of food, with the exception of name brands (I tried to compare Fruit Loops and Cheerios to no avail). While it’s not a perfect tool (ex. it is important to be specific in the choice of food preparation), it certainly makes the choice easier when you’re debating between the extra side of bacon or the fruit salad. part three | Food for Thought | Toolkit | August 5, 2014 6
  7. 7. While all of the changes to nutritional facts labelling will not solve our current issues with obesity and malnutrition overnight, they demonstrate an overarching shift in how consumers look at food. Therefore, food companies have clearly begun to take their labelling seriously as their target market demands better and more accurate information regarding what they are eating and feeding their families. !! conclusion | Food For Thought | Toolkit | August 5, 2014 7
  8. 8. References 1. facts-labeling-in-20-years ! 2. ! 3. green-light ! 4. ultimate-nutrition-smackdown? utm_medium=facebook&utm_source=npr&utm_campaign=nprnews&utm_content=03242014 ! 5. ! 6. !!!!! | Food For Thought | Toolkit | August 5, 2014 8