Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ux 101

403 views

Published on

UX 101

A user’s experience with a system with a system e.g. Websites, mobile apps, etc

Includes Human-Computer Interaction Design
UX addresses all aspects of services from the perspective of the computer. It essentially guides the interaction of the consumer with mobile apps and websites from both visual and functional perspective.

To know more click here-

http://metakave.com/ux-101/

Published in: Technology
  • Login to see the comments

  • Be the first to like this

Ux 101

  1. 1. UX 101 A user’s experience with a system with a system e.g. Websites, mobile apps, etc Includes Human-Computer Interaction Design.
  2. 2. UX 101 MetaKave.com
  3. 3. WHAT IS UX? MetaKave.com • UX addresses all aspects of services from the perspective of the computer • It essentially guides the interaction of the consumer with mobile apps and websites
  4. 4. UX FACTS AND STATUS MetaKave.com • 68% OF users leave a website because of poorly designed UX • 85% of UX problems can be solved by testing with 5 users • 44% of online shoppers will tell friends about a bad experience online • 62% of customers base future purchases on past experiences
  5. 5. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 1. Visual Design The look and feel of the interface
  6. 6. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 2. Information architecture Organizes the information within your site’s structure 3. Market Research Understanding your customer’s reactions and experiences on your website or software.
  7. 7. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 4. Interaction design Assesses and incorporates user needs into the site based on research Visual Design • Use visual elements to convey a particular message and information used to make decisions • Information architecture
  8. 8. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com • Group site’s information meaningfully • Maximize find ability through proper navigation logic and detail in your description Market Research Find out what your consumers like and don’t like Interaction design Create an interface layout
  9. 9. BENEFITS OF UX MetaKave.com • IBM IBM gets returns of11.100 for usability testing • AMAZON Amazon saw gains of $300 million a year through improved UX • MCAFEE
  10. 10. BENEFITS OF UX MetaKave.com • McAfee’s redesign cut support costs by 90%
  11. 11. BENEFITS OF UX MetaKave.com • Customers were abandoning purchases • New shoppers did not want to register at the purchase stage • Removed compulsory registration
  12. 12. HOW UX IMPROVES WEBSITES MetaKave.com • Optimize customer experience • Helps avoid unnecessary problems • 50% of developers time is spent fixing avoidable issues
  13. 13. KEY METRICS MetaKave.com Customer Relationship Management Question to ask 1. Are customer confused? 2. Does the product presentation need to be clearer? 3. How often is the same problem being reported?
  14. 14. KEY METRICS MetaKave.com Net gain of customers 1. Is the consumer base increasing overtime? 2. Does a competing system have better UX? Churn rate 1. Are you losing existing customers over time? 2. How many new customers are we acquiring? Resolution of the above
  15. 15. KEY METRICS MetaKave.com Overhead costs 1. Do overhead costs really contribute to improving UX? 2. Can unnecessary costs be cut?
  16. 16. KEY METRICS MetaKave.com Resolution of the above 1. Can the information architecture be better organized? 1. Have efficient system been implemented to resolved similar issues in the past?
  17. 17. CALCULATING ROI ON UX MetaKave.com • Consider different metrics dependent on industry • Examine increase and decreases in one or several areas • Increased sales • Increased productivity • Increased customer satisfaction and loyalty
  18. 18. CALCULATING ROI ON UX MetaKave.com • Decreased training and support costs • Decreased development time and costs • Decreased maintenance costs
  19. 19. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com • Apple
  20. 20. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com • Disney • Google • Microsoft • Mercedes Benz • Coca Cola
  21. 21. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com • Sony • Ikea • BMW • Amazon • Louis Vuitton
  22. 22. •If you need free consultation for SEO, feel free to contact us •Our Email is: sadiq@metakave.com •Get Free Consultation Today •Visit us at http://metakave.com Get Free Quote MetaKave.com
  23. 23. Communication Sadiq M. Alam Founder & Head of Ideas Call: (+880) 017110 56474, (+880) 09611 699 014 Email: sadiq@metakave.com Skype: sadiq.alam MetaKave Dev HQ Apt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh

×