8. Usability test Interviewing Card sorts
Click Testing /
Eye Tracking
A/B testing /
Multivariate
Testing
Desirability
Study
Expert Review Surveys
Diary Studies Personas
Participatory
Design
9. Quantitative vs
Qualitative Research
• Numeric vs non
numeric
• Based on objective
input vs subjective
• Large data vs
smaller scale
Behavioral vs.
attitudinal research
• Observe vs Ask
• Why vs What
• Desire vs Perceive
Moderated vs.
unmoderated
research
• Connected vs Not
Connected with user
• Slower vs Faster
• Detail vs more
information
17. A place to find the data
‘site visit’
Organizing to extract pain
point
Design the solution to
eliminate pain point
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18.
19. Freeing people to be creative
Getting input and agreement to
the team
May or May not work by adding
constraint
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29. Day 1.
• Case study: EduPolis
• UX Research Methods: Card Sorting &
Interview
• UX Research Metrics : Analyzing User
Data
Day 2.
• Case study: Learning from them (UCD)
• UX Design: Creating Persona
• UX Design: Scenario and Storyboards
• UX Design: Prototyping