David Evans discusses the advanced custom fields (ACF) plugin, which enhances content management by allowing users to create a structured backend. He shares his background and experience as a front-end developer, along with tips for effective use of ACF, emphasizing user empathy in design. The document highlights essential steps for using the plugin and provides suggestions for optimizing user experience.

1. USER EMPATHY WITH
ADVANCED CUSTOM FIELDS (ACF)
David Evans

2. USER EMPATHY WITH ADVANCED CUSTOM FIELDS (ACF)
WHO AM I?
▸ Born and raised in St. Charles, MO
▸ B.A. in Mass Media Production at
Missouri State
▸ Front-end Developer at Red8
Interactive for 5 years
▸ Married, 1.5 kids
▸ Normal stuff?
▸ Follow me on Twitter @dre711

4. USER EMPATHY WITH ADVANCED CUSTOM FIELDS (ACF)
WHAT IS ACF?
‣ Extremely power plugin that allows
users to create and organize the
backend field structure for easier
content entry
‣ Free version vs. Pro version
‣ Great documentation and support
at advancedcustomfields.com
‣ 1 million + active installs

5. USER EMPATHY WITH ADVANCED CUSTOM FIELDS (ACF)
HOW TO USE ACF
‣ Install and activate ACF
‣ Then 3 simple steps:
1. Create your fields
2. Create/edit template file to
include your fields
3. Enter your content
‣ Rinse and repeat
‣ Insert demo here

6. +
=

7. SO WHAT DO I MEAN BY
USER EMPATHY?

9. WHICH ONE LOOKS
BETTER TO YOU?
Good vs. Not So Good

10. Good

11. Not So Good

12. USER EMPATHY WITH ADVANCED CUSTOM FIELDS (ACF)
HERE ARE SOME TIPS…
▸ Field ordering
▸ Clear field labels and instructions
▸ Instruction tooltip extension
(https://github.com/tmconnect/ACF-Tooltip)
▸ Hide screen options - less is more
▸ “Tab” field
▸ Conditional logic
▸ Field styles
▸ Insert another demo here