Slides for a workshop at ProductSchool NY

1. The Experimenter’s Tool Kit:
Finding Product/Market Fit
FB: /productschool | Twi;er: @productschool | Meetup: /ProductmanagementNY

2. A li4le about me
-­‐ Founding CMO, Tala
-­‐ Director of Product, Grovo
-­‐ Mentor, Techstars & UN Accelerator
-­‐ VC investor, Inevitable Collec8ve
-­‐ Founder/CEO, Nex:
Ajay Rajani, Experiment Addict

3. What is an experiment?
Subject to
constraints
Answers quesCon(s)
with data
Method creates trust

4. Why are experiments
valuable?

7. To recap:
CompeCCve Advantage
(You vs. Them)
ComparaCve Advantage
(You vs. You)
Increasingly valuable
(internet = permissionless)

8. Innova&on is more accessible than ever
Average cost to start up
2000 2005 2009 2011
$5,000$50,000
$500,000
$5,000,000
Open source &
horizontal scaling Cloud & AWS
Growth aOer launch
(MAU in millions)
0
125
250
375
500
Year 0 Year 1 Year 2 Year 3 Year 4
WhatsApp
Facebook
Skype (2003)
See e.g. decreasing costs of produc>on/distribu>on and
increasing speed of adop>on

9. WTF does this have to do
with product-­‐market fit?
What is p/m fit Process vs. Outcome Examples

10. How do you get to it?
Light-­‐weight tests
(messaging!)
“Listen” to users &
study data
(cohort analysis)
Escalate over Cme
(establish causaCon; then opCmize)
Depends on
where you start
(earlier = be4er)

14. How do you stay sane
in the process?
(important!)

15. The Experimenter’s Tool Kit:
Finding Product/Market Fit
Email: ajay@inevitable.vc
Learn more: Nex.4