1. Start-Ups in The Cloud
Pieter Kemps
Business Development, Startups & Venture Capital
@p_kemps #AWSstartups

3. Unleashing Creativity
What if we re-invent…
How people can access their
favorite music?

5. How people read magazines
on the go?
Unleashing Creativity
What if we re-invent…

7. Couch Surfing?
Unleashing Creativity
What if we re-invent…

9. The way we explore other
planets?
Unleashing Creativity
What if we re-invent…

11. “Amazon Web Services is probably the most
important thing that has happened to mobile
and web app developers that the press just
misses. Jeff Bezos has accidentally or maybe
on purpose powered a whole generation of
applications.”
Steve Blank

12. These ASEAN startups …
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
are getting the same… as these companies:

13. These ASEAN startups benefit from AWS…
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE / SaaS
MEDIA
…just like these companies:

14. “Cloud is like a fertilizer that creates Startups”
Eric Ries

15. 01 02 03 04
Idea MVP ProfitabilityScale
Product?
Do we have a product?
Can we ship?
How to develop faster?
Better? Cheaper?
Market?
Do people buy?
Do they pay?
Can we scale?
Can we deal with spikes?
Profit?
Can we monetize?
How to keep costs down?
When can we break-even?
Can we get & stay profitable?

16. Infrastructure
in Minutes
Lower Costs of
Innovation
Shorter
Development
Cycles
Experiment More, Develop
Cheaper, Ship Faster
Add New Dev Environment
Add New Production in US
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole

17. “It took 9 months to develop the game, only a few
weeks to deploy on AWS. 50% faster than before!”
Tiam Yang, CTO

18. Grow faster, reach customers
globally, scale easily
Global Reach Infinite Scalability Amazon as a Channel

19. “AWS enabled us to focus on our product, code, and user
acquisition – not infrastructure. This enabled us to achieve
hyper growth globally”
Kalvin Kizana, Founder & CEO

20. Reduce Costs & Grow revenue
Cost Aware
Architecting
Continuous Price
Reductions
Multiple Pricing
Models

21. “By leveraging various AWS pricing models, and build our
code and architecture with cost in mind, we managed to
save 67% per month”. Vinoth Gopi, Founder

22. Developer Centric
Start-ups tell us they love AWS
Broad scope of services,
with rich API’s
Open source tools
Automate everything
Infrastructure as Code
Backbone of Giants Expert Enablement
Level playing field
Same backbone as
largest incumbents &
most successful startups
Pedigree = Reputation
Team on the ground –
accessible, reachable
Technical optimization
Cost reductions
Go to Market support

23. How did AWS impact the
Venture Capital industry?

24. “Amazon changed the VC industry.
This is mind boggling. That online
book company. Not … or anybody
else. Amazon. 100% of the credit.”
Mark Suster, serial entrepreneur
and MD at GRP Partners

25. 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1995 – .com
Technology Startups require physical hardware and
proprietary software to build their business
Typical Series A Spent on… Innovation
5-10M
•$2.5: marketing,
sales, etc.
•$2.5M on
infrastructure
•Not a lot, since
experimentation was
costly

26. Typical Series A Spent on… Innovation
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2000: Rise of Open Source
Open source software drove technology costs down by 90%,
which spurred innovation in technology
3-5M
•Less on Software–
LAMP
•More on development
•Still on infrastructure
•A lot more, as
experimentation is
less costly now

27. Typical Series A Spent on… Innovation
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2005: Enter the Cloud
Public Cloud pioneered by Amazon drove total
operating costs down significantly
500K-
3M
•Staff – the battle for
talent
•Customer Acquisition
•Explosion in
experimentation,
innovation, and
Startups

28. 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2007: Micro VC / Seed
Public Cloud led to explosion in the number of Startups
and the emerging of “micro VCs”
Angels Incubators VC’s
Angels unite in ‘Super
Angels’ for Seed
investments thru VC-
like setup
Boom in incubator
programs, with micro
investments,
mentoring, etc.
Venture funds that
back early-stage
startups with <$1M
E.g. BANSEA, Angels Den,
Angels Gate, etc
E.g. TechStars, Ycombinator, JFDI,
Kickstart Ventures, etc.
E.g. Matrix Partners, A16H,
500startups

29. 28 startups in Asia
21 startups on AWS
71%

30. Why do VC’s care?
More deals
Shorter time to scale
Faster time to revenue
Lower ‘burn rate’
Higher valuation at exit

31. VC’s tell us they love AWS
Obsessed with Helping Customers Save Money
AWS Trusted Advisor
Cost optimizations
Security and availability checks
Performance recommendations
329,000 recommendations
$22M in annualized savings

32. VC’s tell us they love AWS
We really help their companies scale

33. Thank you!
aws.amazon.com/start-ups
aws.amazon.com/free