Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Despite recent advances in digital marketing, B2B marketers struggle to leverage advertising for attracting, engaging and converting their most valued accounts. Advertising dollars go to waste as non-buyers are targeted with irrelevant messages. Stop your ad waste; demand more from your marketing.
This one-hour webinar will reveal how to:
-Ensure that your ads reach the accounts you value most
-Measure the effectiveness of your ads and demonstrate ROI
-Optimize your media mix to drive awareness, engagement, and conversion within your target accounts
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
There are Many Digital Marketing KPIs.
I find that too many organizations use common mistake.
Using Digital Marketing technical KPI for Stategic decisions, without understanding the costs for buisness growth
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
Despite recent advances in digital marketing, B2B marketers struggle to leverage advertising for attracting, engaging and converting their most valued accounts. Advertising dollars go to waste as non-buyers are targeted with irrelevant messages. Stop your ad waste; demand more from your marketing.
This one-hour webinar will reveal how to:
-Ensure that your ads reach the accounts you value most
-Measure the effectiveness of your ads and demonstrate ROI
-Optimize your media mix to drive awareness, engagement, and conversion within your target accounts
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
• Create Really Great Content, Really!
• Be Consistent
• Know Your Audience
• Pick the RIGHT Keywords
• Reuse and Recycle
• PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
• Number of shares needed to equal a visit.
• Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.)
PLATFORM
• Network used to share
• ROI of each platform for comparison
• Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
• Blogs
• Images
• Videos
• Reports
• Case studies
• Infographics
• Whitepapers
• Microsites
• PDFs
• Articles
• Press releases
• Guides
• Social bookmarking
• Social network
• Social news
There are Many Digital Marketing KPIs.
I find that too many organizations use common mistake.
Using Digital Marketing technical KPI for Stategic decisions, without understanding the costs for buisness growth
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
CallRail provides call tracking and analytics to more than 60,000 companies and marketing agencies globally. CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness, and improve customer retention. Learn more at http://www.callrail.com.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.comJason Kirby
Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.com
Tracking Content Marketing ROI for DummiesUberflip
Content marketing is a discipline where art meets
science, and reporting is a lot like telling a story
about your success as a marketer. In order to make it
accurate, it’s imperative that you develop a solid
measurement strategy to identify which tactics are
working and demonstrate bottom-line results for
your brand. Here’s a short guide on how to prove
your content marketing ROI.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
----
ATTENTION: Please download for high-res-version
---- Digital Strategy is playing an ever greater role in Business. E-Business is a part of Digital Strategy and this brochure describes Lars Hilse's one of a kind E-Business Sales Funnel Theory.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Evaluate the ROI of Your Digital Marketing Services Provider.pptxhireseoservicesco
In the ever-evolving world of digital marketing, it's crucial for businesses, whether startups or established enterprises, to invest wisely in digital marketing services.
CallRail provides call tracking and analytics to more than 60,000 companies and marketing agencies globally. CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness, and improve customer retention. Learn more at http://www.callrail.com.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.comJason Kirby
Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.com
Tracking Content Marketing ROI for DummiesUberflip
Content marketing is a discipline where art meets
science, and reporting is a lot like telling a story
about your success as a marketer. In order to make it
accurate, it’s imperative that you develop a solid
measurement strategy to identify which tactics are
working and demonstrate bottom-line results for
your brand. Here’s a short guide on how to prove
your content marketing ROI.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
----
ATTENTION: Please download for high-res-version
---- Digital Strategy is playing an ever greater role in Business. E-Business is a part of Digital Strategy and this brochure describes Lars Hilse's one of a kind E-Business Sales Funnel Theory.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Evaluate the ROI of Your Digital Marketing Services Provider.pptxhireseoservicesco
In the ever-evolving world of digital marketing, it's crucial for businesses, whether startups or established enterprises, to invest wisely in digital marketing services.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
Digital Marketing Interview Questions - For FreshersDigi Futech
In today's digital age, where online presence and brand visibility are crucial for business success, digital marketing plays a pivotal role. It encompasses a wide range of strategies and techniques aimed at reaching a target audience, increasing brand awareness, driving website traffic, and generating leads. For freshers looking to embark on a career in digital marketing, it is essential to be well-prepared for interviews that assess their knowledge, skills, and potential contributions to an organization's marketing efforts. Digital marketing is a dynamic and ever-evolving field that offers exciting career opportunities for freshers.
Digital marketing refers to the practice of promoting products, services, or brands using various online channels and technologies. It encompasses a wide range of strategies and tactics aimed at reaching and engaging with a target audience through digital mediums such as search engines, websites, social media platforms, email, mobile applications, and more.
SEO, or Search Engine Optimization, is the practice of optimizing online content to improve its visibility and ranking on search engine results pages (SERPs). The goal is to enhance a website's relevance and authority in the eyes of search engines, leading to increased organic (non-paid) traffic. SEO involves various strategies, including keyword research, on-page optimization, technical SEO, link building, and content creation, all aimed at providing a better user experience and aligning with search engine algorithms. Effective SEO helps websites attract targeted visitors, improve online visibility, and ultimately drive business growth
Digital marketing refers to the practice of promoting products, services, or brands using various online channels and technologies. It encompasses a wide range of strategies and tactics aimed at reaching and engaging with a target audience through digital mediums such as search engines, websites, social media platforms, email, mobile applications, and more.
SEO Expert India is an award winning Search Engine Optimization Company, specializing SEO, Search Engine Optimization, Search Engine Optimization, Search Engine Optimization SEO, Search Engine Marketing, Search Engine Promotion, search engine ranking, Guaranteed, search engine optimization and SEO, top SEO Expert India, Search Engine Optimization, SEO in Organic Website Optimization Techniques known as SEO.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens. Call us now at 01925 555 858 or visit us at https://www.vision51.co.uk
Welcome to White Label PPC Services, where we help our clients grow their business through our result-driven digital marketing services. Our mission is to provide our clients with exceptional and reliable services that meet their unique business needs. We specialize in providing white label digital marketing services that include: our services are designed to help our clients reach their target audience, increase brand visibility, and drive more conversions for their business.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
Beyond Keywords Unveiling the Secrets of Effective Digital Marketing Strategiesarppful
In the fast-paced and dynamic world of digital marketing, evolving strategies are imperative for businesses aiming to not only survive but thrive. While keywords have traditionally been the focal point, the landscape has evolved. In this exploration, we uncover the secrets of effective digital marketing strategies that transcend the limitations of conventional keyword-centric approaches, offering a comprehensive guide for businesses seeking a competitive edge.
Understanding the Digital Marketing Landscape
Digital marketing is a multifaceted landscape encompassing various online activities to promote products or services. From SEO and social media to email campaigns and paid advertising, businesses operate within a highly competitive digital marketplace. Understanding the breadth of this landscape is crucial, emphasizing the need for a holistic strategy that integrates diverse elements for sustained success.
The Role of Keywords in Digital Marketing
Keywords have historically been the linchpin of SEO, aiding businesses in ranking higher on search engines. However, a paradigm shift is underway, urging marketers to adopt more comprehensive strategies. While keywords remain vital, businesses must transition to holistic approaches that consider various facets of digital marketing for enduring success.
Unveiling the Secrets of Effective Digital Marketing Strategies
1. Crafting a Solid SEO Foundation
Importance of Technical SEO
Technical SEO lays the groundwork for optimal website performance. From enhancing site speed to ensuring mobile optimization, technical aspects significantly impact search engine rankings.
On-Page Optimization Best Practices
Creating compelling meta titles and descriptions, strategically incorporating target keywords, and utilizing header tags are essential on-page optimization practices.
Strategic Use of Keywords in Content Creation
Strategically integrating keywords into content ensures relevance and visibility. Content should address user intent, providing valuable information while seamlessly incorporating keywords.
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
2. OBJECTIVE OF DIGITAL MARKETING
1. INCREASE SALES
Increasing sales or leads is a top level digital marketing objective for many businesses because it improves
revenues and is easy to measure. Using key performance indicators (KPI), you can then benchmark your
progress towards achieving your objective and you can track this in your spreadsheets.
2. IMPROVE CONVERSION RATE
This is another digital marketing objective that can be tracked in Google Analytics. By setting up goal
tracking in Analytics, you will have reports on conversions for your traffic sources, campaigns, keywords,
landing pages, locations and so on.
3. PERCENTAGE OF RETURN VISITORS
The New vs Returning visitors is a metric that is available in Analytics and it is easy to track. Knowing how
many visitors return is an important objective because it helps you see how effective your business is at
visitor and customer loyalty.
3. 4. ORGANIC TRAFFIC VOLUMES
Organic traffic is natural traffic from the search engine result pages. It is considered as free traffic and is
distinct from paid traffic. Lots of businesses have the objective to increase organic visitor traffic by achieving
high search engine rankings through implementing search engine optimisation.
To achieve this requires making changes to your website that are effective at improving rankings and one of
the important ones is including keywords in the content. Another important tactics is to build quality links
that point to your website.
5. REDUCE BOUNCE RATE
Bounce rate in analytics is defined as people who enter your site and leave (bounce) rather than continue
viewing other pages. This is an important measure of the quality of your website, because almost all
businesses want their visitors to complete an action like purchase, contact or download on their websites.
The lower the bounce rate the better and many marketers say that a bounce rate below 50% is good,
however that differs from business to business.
Here is a bounce rate digital marketing objective example: