How major companies turned their data into truly efficient results. #1 - vente-privée.com #2 - AXA #3 - Lagardère Active #4 - T-Online.de #5 - Priceminister

1. 1
#UPC15
SUCCESS STORIES
How major companies
turned their data into truly
efficient results.
5 DATA

2. #1CHALLENGE

3. Black Friday
Everyday

4. 1,7 billion € sales
turnover
3 millions unique
visitors
7 AM
Sales Opening hour
$
CHALLENGE
THE

5. Mobile
Constraint
Context
Connection
Speed
Reliability
Set Up
Purpose
Information
Social interaction
Entertainment
Attention
Continuous
Full
Partial

6. 6

7. Product display
• Hot brands
• SHORT decision purchase
process
• Limited numbers of offers per
screen
Desktop exclusive offers
One clic Purchase
Immediate
Impulsepurchase

8. #2CHALLENGE

9. 86 billions € sales
turnover
160'000 employees on
all five continents
102 millions clients
$
CHALLENGE
THE

10. Multi-touch
Analyse the whole
sequence of campaign
elements
On / Off Line
Track the sign-up process
across all online and offline
channels
REQUEST
ESTABLISH
CONTACT
NEW
SIGN-UP
Deduplication
Uniquely identify a
prospect/client across all
touch points.
1
2
3

11. Visit Request
Establish
contact
Proposition New sign-up
• Request a
quote
• Request more
information
• Make a
complaint
• View
rates/prices
Contact ClientContactContactVisitor
• Sources • Request is
transferred to
an agent to
be treated
• Agent sends
quote
• New business
Website Routing platform DWH (SI PERFCO)Media
Impressions
OFFLINE

12. Online
request
New
business
Establish
contact
updates
OFFLINE

14. On- and off-line data by platform
Allocation by goal
Request
Establish contact
New sign-up/business
Dashboarding by profile
Time to conversion
Visits before conversion
Offline conversion
Online contact

15. #3CHALLENGE

16. 101000101
111001010
100101000
010101110
774 millions € sales
turnover (France)
19 millions unique
visitors
Over 100 applications
$
CHALLENGE
THE

17. 17
CMS

18. 18
Principaux indicateurs de performances
des articles publiés par le journaliste
REAL TIME PERFORMANCE
AND
EVOLUTION
OVER THE PAST 8 HOURS
CMS

19. DASHBOARD
REDACTIONS

20. JULY : +1M visits from Google News
visits from Google News
Visits from Google News

21. #4CHALLENGE

22. 5 million visits/day
Over 100 editors
CHALLENGE
THE

24. Custom
Analysis API
CMS
preview
Teaser matching

25. x,xx
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x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx
x,xx

26. Chief editor
Journalist
Product
manager
x,xx%
x,xx%
x,xx%
x,xx%
x,xx%x,xx%x,xx%x,xx%
x,xx%
x,xx% x,xx% x,xx%
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx

27. #5CHALLENGE

28. 200 million items.
13 millions unique
visitors
30 000 transactions
/day
CHALLENGE
THE

29. POINTS
PAIN

31. New versus Returning Customer
SEGMENTS
Création « simple » :
Prix, Commentaires, Photo !
Création « moins simple » :
Prix, Commentaires, Photo
…
Mais aussi :
Catégories, attributs &
caractéristiques …

33.  Secure the test
 Measure immediate
impacts
 Evaluate Side effects
 Segment
5%+ On sales
turnover
M e a s u r e
REAL

34. © AT Internet
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