Iowa College Media Association Keynote


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The slides that accompanied a keynote presentation I gave to the Iowa College Media Association in February 2008.

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Iowa College Media Association Keynote

  1. 1. Get Busy Bryan Murley Center for Innovation in College Media
  2. 2. The Chinese Curse <ul><li>May you live in interesting times. </li></ul>
  3. 3. The Chinese Curse <ul><li>May you live in interesting times. </li></ul>
  4. 4. A 21st century journalism equation <ul><li>Skillset + Mindset = Job prospects </li></ul>
  5. 5. Mindset <ul><li>Platform agnostic </li></ul><ul><li>Conversational </li></ul><ul><li>DIY - You are your own best teacher </li></ul><ul><li>Open source </li></ul>
  6. 6. Skillset <ul><li>Blogs </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Flash </li></ul><ul><li>HTML/CSS </li></ul><ul><li>Social networks </li></ul><ul><li>Maps </li></ul><ul><li>Databases </li></ul>
  7. 7. A famous philosopher once said <ul><li>“ Do or do not... </li></ul><ul><li>there is no try.” </li></ul>
  8. 8. Think Innovatively <ul><li>Your college (media) experience is your chance to try anything you want. Try out something outlandish, work at the edges, and you’ll have something to show for it when you’re through. </li></ul><ul><li>- Ryan Sholin </li></ul>
  9. 9. Key to innovative thinking <ul><li>Be willing to fail </li></ul>
  10. 10. Make demands <ul><li>Demand to be involved online </li></ul><ul><li>Demand to talk with your readers </li></ul><ul><li>Demand to learn video/audio </li></ul><ul><li>Demand that online become a part of the chain of command </li></ul><ul><li>Demand space to experiment </li></ul>
  11. 11. Study good web stuff
  12. 12. Study good web stuff
  13. 13. Keys to the future <ul><li>Own breaking news. </li></ul><ul><li>Hyper-local content. </li></ul><ul><li>Embrace databases. </li></ul><ul><li>Multimedia. </li></ul><ul><li>Evergreen content. </li></ul><ul><li>Make sure your content can work on any device imaginable. </li></ul><ul><li>Make sure your newspaper isn’t a monologue, but a dialogue with your audience. </li></ul><ul><li>-Rob Curley </li></ul>
  14. 14. Words from the outside <ul><li>The more you participate - the more you'll be recognized for your valuable contributions. It might seem chaotic - but in fact, things are better than ever for people who are motivated. --- So don't forget what motivates you. - David Cohn, </li></ul><ul><li>These new tools represent an incredible opportunity to expand and deepen the impact of their journalism. There are more ways to gather information and tells stories that reach poeple in different ways. There are more ways to interact with your audience than ever before. </li></ul><ul><li>Student journalists with the right mindset, who can embrace constant change, will get a chance to be a part of one of the most exciting moments in journalism. All the rules are being rewritten, and they have a chance to be part of that. - Chris O’Brien, S-J Mercury News </li></ul>
  15. 15.
  16. 16. <ul><li>As another famous philosopher said </li></ul><ul><li>&quot;I may not have gone where I intended to go, but I think I have ended up where I intended to be.&quot; </li></ul><ul><li>- Douglas Adams </li></ul>
  17. 17. <ul><li> </li></ul>