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David Gauntlett and Lizzie Jackson Communication and Media Research Institute (CAMRI), University of Westminster working with Jeanette Steemers (University of Westminster) and Peter Davies, Rachel Bardill and colleagues (BBC Children’s) Virtual places and spaces for public service media
Adventure Rock: a virtual world (or ‘game’?) for children aged around 7 – 11
An island with different zones and levels.  But no social interaction within the world – visitors play alone (but helped by a ‘friendly robot’).
Free from CBBC website. It’s a downloaded program, rather than running on the Web.
Creative ‘studios’ where children can make drawings, animation, comic strip, music, dance, and contraptions
Creative ‘studios’ where children can make drawings, animation, comic strip, music, dance, and contraptions
Creative ‘studios’ where children can make drawings, animation, comic strip, music, dance, and contraptions
“ Adventure Rock is where you explore, create, interact and innovate, creating content ranging from music and dance to drawing and animation. Set within a 3D virtual landscape, you can play games, express yourself artistically and solve the mystery of the island.”
Watch  Adventure Rock  news and listen to  Adventure Rock  radio on large screens within the world.
What we did: Phase 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thirteen principles for a successful virtual world for children ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we did: Phase 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Olympic Aquatic Centre
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What the adult participants wanted from BBC virtual spaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value of virtual worlds for children ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Use of Virtual Worlds as Broadcast Spaces

Editor's Notes

  1. Welcome Looked at Adventure Rock, a virtual world launched by BBC Children’s in April, 2008, for children aged 7-11. THEN expanded the research project to find out what kinds of virtual worlds or virtual places and spaces adults might want from the BBC in the future.