Embed presentation
Downloaded 12 times











































This document discusses usability testing and provides guidance on how to plan and conduct effective usability tests. It recommends setting test goals and determining who needs to be convinced of test results. It also provides tips on recruiting representative test participants, running tests through conversation rather than formal research, observing patterns and surprises, and communicating findings through storytelling, insights, and envisioning next steps. The document stresses integrating tests with business plans and transferring knowledge to evolve organizations.










































