The usability test of the USA TODAY iPad application identified several areas for improvement. Participants had difficulty navigating between sections and editing the weather location. Younger users aged 18-30 completed tasks faster than older users. The overall design was rated positively although some buttons were not intuitive. While the application was well-received, changes to navigation, weather features, and section accessibility could enhance the user experience.
Double Map is an application designed to track shuttle services within the campus. The campus can vary from universities, corporate companies, hospitals, and airports.
We conducted usability evaluation of DoubleMap with the live version of the web and mobile application.For usability evaluation, we followed various methods like a cognitive walkthrough, contextual inquiry, interviews, heuristic evaluation to collect data from for the evaluation. While applying various methods we delegated the roles of data logging, interviewing, note taking among ourselves.
Más de 350 mil millones de dólares al año se destinan a proyectos de tecnologías de la información cuyos resultados quedan por debajo de lo esperado. Por otro lado, hoy las empresas y emprendedores están prácticamente obligados a destinar recursos para desarrollar y/o implementar tecnología si quieren ser competitivos y crecer. ¿Cómo hacerlo sin desperdiciar tiempo y dinero en tecnologías que no son adecuadas o no son adoptadas por sus usuarios? Se requiere mucho más que el diseño centrado en las personas, técnicas de user experience (UX) y metodologías de desarrollo ágil. En esta plática abordaremos la problemática de desperdicio tecnológico en esta era de transformación digital y algunos modelos probados que existen para incrementar las probabilidades de éxito
Double Map is an application designed to track shuttle services within the campus. The campus can vary from universities, corporate companies, hospitals, and airports.
We conducted usability evaluation of DoubleMap with the live version of the web and mobile application.For usability evaluation, we followed various methods like a cognitive walkthrough, contextual inquiry, interviews, heuristic evaluation to collect data from for the evaluation. While applying various methods we delegated the roles of data logging, interviewing, note taking among ourselves.
Más de 350 mil millones de dólares al año se destinan a proyectos de tecnologías de la información cuyos resultados quedan por debajo de lo esperado. Por otro lado, hoy las empresas y emprendedores están prácticamente obligados a destinar recursos para desarrollar y/o implementar tecnología si quieren ser competitivos y crecer. ¿Cómo hacerlo sin desperdiciar tiempo y dinero en tecnologías que no son adecuadas o no son adoptadas por sus usuarios? Se requiere mucho más que el diseño centrado en las personas, técnicas de user experience (UX) y metodologías de desarrollo ágil. En esta plática abordaremos la problemática de desperdicio tecnológico en esta era de transformación digital y algunos modelos probados que existen para incrementar las probabilidades de éxito
Presentación para Yes We Tech, aproximación a la Experiencia de Usuario desde un punto de vista cinéfilo y sin complejos. Si no es mainstream, debería serlo.
Usability Tips And Tricks For Beginners Experience Dynamics Web SeminarExperience Dynamics
Usability is commonly thought of as the art and science of making things easy to use.
What is behind the science of usability? How do we know when something is easy, easy to learn and satisfying?
Why is usability so important for any product, website, software or web application (including Rich Internet Applications)?
by Robert Schumacher, Ph.D.
Presentation given on 21 May to the GCC HIMSS group in Chicago with ~50 people present.
www.usercentric.com
The point was to provide some background on usability (a gentle introduction to some of the science), some case studies, and introduce the measurement AND design components of user centered design.
Note because of all the animations, some pages do not view properly. Please contact me if you would like more information:
bob at usercentric.com
UX Nights Vol 01.03: La importancia de UXUX Nights
Mauricio Angulo S. explica la importancia de integrar User Experience en el desarrollo de productos digitales, desde los beneficios que tiene en la integración de los equipos de diseño y desarrollo hasta el impacto en las ganancias y el retorno de inversión del negocio, y por supuesto, en el beneficio y la satisfacción de nuestros usuarios.
Software Usability Implications in Requirements and DesignNatalia Juristo
There are so many software products and systems with immature usability that it is for sure that most people have enough frustrating experiences to acknowledge the low level of use that usability strategies, models and methods have in software construction.
However, usability is not at all an extra but a basic for a software system: people productivity and comfort is directly related to the usability of the software they use (in their work or at home) and several quality attribute classifications agree on the importance of considering usability as a quality attribute the seminar will discuss and debunk three myths that stand in the way of the proper incorporation of usability features into software systems. These myths are:
• usability problems can be fixed in the later development stages.
• usability has implications only for the non-functional requirements.
• the general statement of a usability feature (“The system must incorporate the undo feature”) is a sufficient specification.
A pattern-oriented solution that support developers in incorporating usability features into their requirements and designs is presented
My role in this engagement was :
Conduct research to understand challenges with the existing application and workflow challenges
Review existing application
Recommend new workflow and design to meet the needs of the Pharmacy consultant
Reimaginando la experiencia de los clientes a través del móvilUncommon
Multiplica - consultora especializada en el diseño y creación de experiencias digitales que generen resultados y clientes satisfechos, y Uncommon - consultora en innovación y Service Design, especialista en el entendimiento profundo de las personas, nos propusimos analizar en este reporte, cómo las organizaciones estaban articulando propuestas de valor móvil que mejoraran de manera significativa la Customer Experience que ofrecen a sus clientes.
¿Cuál es la presencia móvil que tu mercado y audiencia necesita?
Journalism Program Associate Jose Zamora talks about the first four years of the Knight News Challenge and what Knight has learned from running such a contest. He also talks about spinoff contests such as the Knight Drupal Initiative and the Knight Community Information Challenge.
Application of Cartoon Like Effects to Actual Imagesijtsrd
This paper represents different techniques of converting image to cartoon. Using any one of below mentioned techniques it is possible to convert all types of captured images to cartoon such as images of person, mountains, trees, flora and fauna etc. There are several other techniques for image to cartoon conversion such as using photoshop, adobe illustrator, windows MAC, paint.net and much more Chinmay Joshi | Devendra Jaiswal | Akshata Patil ""Application of Cartoon Like Effects to Actual Images"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22928.pdf
Paper URL: https://www.ijtsrd.com/engineering/computer-engineering/22928/application-of-cartoon-like-effects-to-actual-images/chinmay-joshi
Presentación para Yes We Tech, aproximación a la Experiencia de Usuario desde un punto de vista cinéfilo y sin complejos. Si no es mainstream, debería serlo.
Usability Tips And Tricks For Beginners Experience Dynamics Web SeminarExperience Dynamics
Usability is commonly thought of as the art and science of making things easy to use.
What is behind the science of usability? How do we know when something is easy, easy to learn and satisfying?
Why is usability so important for any product, website, software or web application (including Rich Internet Applications)?
by Robert Schumacher, Ph.D.
Presentation given on 21 May to the GCC HIMSS group in Chicago with ~50 people present.
www.usercentric.com
The point was to provide some background on usability (a gentle introduction to some of the science), some case studies, and introduce the measurement AND design components of user centered design.
Note because of all the animations, some pages do not view properly. Please contact me if you would like more information:
bob at usercentric.com
UX Nights Vol 01.03: La importancia de UXUX Nights
Mauricio Angulo S. explica la importancia de integrar User Experience en el desarrollo de productos digitales, desde los beneficios que tiene en la integración de los equipos de diseño y desarrollo hasta el impacto en las ganancias y el retorno de inversión del negocio, y por supuesto, en el beneficio y la satisfacción de nuestros usuarios.
Software Usability Implications in Requirements and DesignNatalia Juristo
There are so many software products and systems with immature usability that it is for sure that most people have enough frustrating experiences to acknowledge the low level of use that usability strategies, models and methods have in software construction.
However, usability is not at all an extra but a basic for a software system: people productivity and comfort is directly related to the usability of the software they use (in their work or at home) and several quality attribute classifications agree on the importance of considering usability as a quality attribute the seminar will discuss and debunk three myths that stand in the way of the proper incorporation of usability features into software systems. These myths are:
• usability problems can be fixed in the later development stages.
• usability has implications only for the non-functional requirements.
• the general statement of a usability feature (“The system must incorporate the undo feature”) is a sufficient specification.
A pattern-oriented solution that support developers in incorporating usability features into their requirements and designs is presented
My role in this engagement was :
Conduct research to understand challenges with the existing application and workflow challenges
Review existing application
Recommend new workflow and design to meet the needs of the Pharmacy consultant
Reimaginando la experiencia de los clientes a través del móvilUncommon
Multiplica - consultora especializada en el diseño y creación de experiencias digitales que generen resultados y clientes satisfechos, y Uncommon - consultora en innovación y Service Design, especialista en el entendimiento profundo de las personas, nos propusimos analizar en este reporte, cómo las organizaciones estaban articulando propuestas de valor móvil que mejoraran de manera significativa la Customer Experience que ofrecen a sus clientes.
¿Cuál es la presencia móvil que tu mercado y audiencia necesita?
Journalism Program Associate Jose Zamora talks about the first four years of the Knight News Challenge and what Knight has learned from running such a contest. He also talks about spinoff contests such as the Knight Drupal Initiative and the Knight Community Information Challenge.
Application of Cartoon Like Effects to Actual Imagesijtsrd
This paper represents different techniques of converting image to cartoon. Using any one of below mentioned techniques it is possible to convert all types of captured images to cartoon such as images of person, mountains, trees, flora and fauna etc. There are several other techniques for image to cartoon conversion such as using photoshop, adobe illustrator, windows MAC, paint.net and much more Chinmay Joshi | Devendra Jaiswal | Akshata Patil ""Application of Cartoon Like Effects to Actual Images"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22928.pdf
Paper URL: https://www.ijtsrd.com/engineering/computer-engineering/22928/application-of-cartoon-like-effects-to-actual-images/chinmay-joshi
Trivia Quiz App is an android based application, and enables the user to undertake a series of questions on Java language. The app is user friendly, and the user shall find it extremely easy to answer the multiple-choice questions. At the end of the quiz, a result-report is generated which states the score. The app also presents an option to the current user to play the question-round again or quit in between. Don't need register simply give any user name it will saved automatically and you can login again with same user name don’t have to worry about the past score. The application helps the user to increase his/her knowledge. Since Smartphone mobiles are being widely used by general population and students, the Trivia app can provide on the Student's mobile.
Product Functions
Trivia system is accessed by entering the user name which is added to the database. Quiz is started by displaying one question with four options each based on computer programming. If the answer is correct, +1 score is incremented for correct answer and no negative marks for wrong answers .After that question's answer quiz application will finally direct you to the score page. Final score will be displayed
Operating environment for the system is as listed below.
Operating system: Android.
Database: Local database
Platform: Android Studio,
Toolkit: Software Development Toolkit(SDK)
What have I learnt
The application Triva Quiz Android Mobile application has been implemented successfully on different Android devices and this enhanced my confidence in Android development. This is the first time that I am developing an Android Application and this gave me an idea of an Android Application Development, it helped me learn its database and how to use API's in Android Development and I would like to learn more about its development in the coming days and would like to try and develop more apps in Android.
.
With more people consuming information in a digital format the March of Dimes moved their award-winning pregnancy magazine, My 9 Months, to digital. Slide deck from session at 2013 Nonprofit Technology Conference. Panel session featured Beverly Robertson and Barbara Jones from the March of Dimes and Bob Levine, Technical Director, Tabulous.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
6. USA TODAY iPad video
http://www.youtube.com/watch?v=p5nJVtLygOM&feature=player_embedded#!
7. Purpose
• The purpose of this usability
evaluation is to determine how users
of the USA TODAY iPad application
will perform with the application and
to make recommendations for
improving the application.
8. Why do a usability test?
• It is necessary to conduct usability testing on the
USA TODAY iPad application in the interest of
improving the program for future versions of the
application.
• The usability evaluation of USA TODAY iPad app
will identify problems in the user interface that
impact readability, ease-of-use and overall user
satisfaction.
9. Core objectives of test:
The core objectives for conducting usability tests on the USA TODAY iPad application
are to ensure that the application:
• Is easy to launch and use.
• Allows users to find USA TODAY content they are looking for easily.
• Loads quickly at launch and throughout use.
• Presents all formats of USA TODAY content clearly.
• Allows users to share and save content quickly and efficiently.
• Design promotes intuitive navigation among the USA TODAY content sections.
• Evaluate the overall user interface in order to determine whether the application was
designed to allow users to browse and find content efficiently.
• Evaluate the layout of different content formats among sections and navigation
options.
• Identify opportunities to enhance the user interface design and user experience
design.
• Measure the time required to complete tasks in order to determine ease of use.
• Observe any errors that occur during application use so that improvements can be
made.
14. User profiles
• Eleven participants Age
group
Number
• 5 male, 6 female 18-24 4
25-30 2
• 5 iPhone/iPod touch 30-40 1
users, 6 non-users
40-50 2
50-60 1
60-70 1
15. Methodology
The usability evaluation for USA TODAY’s Apple iPad application was conducted in
early-mid April 2010. Evaluations did not start until after April 3 — the release date
for the iPad and the application.
The USA TODAY iPad application was tested using:
1. The thinking aloud protocol
2. Timed task completion
3. A debriefing survey that included Likert-scale rating
questions and open-ended questions
• Eleven volunteers participated in a 10-15 minute hands-on evaluation of the iPad
application, during which users were timed for task completion and participated in a
thinking aloud protocol. After the test, each participant completed a follow-up survey,
which included Likert-scale questions on the application and open ended questions.
16. Task List Script
1. Read the headline for the top story on the home screen of the application. Select that article to read and
navigate to the story page. Scroll through the article as if you were skimming it.
2.
Find the most recent sports scores for the last NBA basketball game and read it aloud.
3.
Go to the Sports section front. Click to read the first article available. Continue onto the next page of
that same article. Then navigate to the next sports article.
4.
Navigate to the weather and say the current temperature where you are.
5.
Change the weather location to one of the other cities listed.
6.
Navigate to the Life section and find the latest movie review. Find the option to share the story and click
to share the story via e-mail. Cancel before sharing.
7.
Still in the Life section, find the photo gallery for “Day in celebrities” and scroll through the photos. Bring
the last photo in the gallery to full resolution and share the photo via e-mail (cancel before sending). Then
exit out of the gallery.
8.
Navigate to the home screen for the application and click on the ad at the bottom. Cancel out of the ad.
9.
Navigate to the Money section from the home screen and click on an article to read it. Change the font
size of the text in for that article. Then change it back.
10.
Please navigate back to the home screen of the application and refresh the content.
17. Post-test survey
Likert scale survey questions:
1. Please rate your experience with the USA TODAY iPad application.
Overall experience with the USA TODAY iPad application was (circle one, with 1
representing the least satisfying experience and 7 representing the most satisfying
experience across all categories):
18. Post-test survey
2. Please rate your reaction to the design of the USA TODAY iPad application. (1
represents the least satisfying design and 7 represents the most satisfying design. Feel
free to use comments area to express your opinions on the design of each section
(optional).
19. Results
Timed results by participant
Owns Age range of Q1: Read top Q2: Find the Q3: Navigate Q4: Find the Q5: Change Q6: Navigate Q7: Find the Q8: Click on Q9: Navigate Q10:
iPhone/iPod participant story most recent to the sports weather and the weather to the Life photo gallery the ad on to the Navigate to
Touch headline and sports scores section, click read the location to section and for “Day in the home Money the home
navigate to for the last on any current one of the find the Celebrities”, screen section, click screen and
article page NBA sports temperature other cities latest movie scroll to the on any manually
basketball article, go to listed listed review last photo article and refresh the
game the next and share it change the content
page of that via e-mail font size of
article and the text
then the
next article
of the
section
iPod Touch 50-60 2 6 14 2 60 30 20 39 4 3
iPod Touch 40-50 9 4 12 13 47 8 40 35 10 2
iPhone 30-40 6 14 40 7 26 39 57 42 3 2
none 60-70 28 2 4 15 27 15 44 40 25 15
none 18-24 5 3 20 12 60 6 4 20 13 4
none 18-24 6 58 2 13 60 27 20 32 12 2
none 25-30 2 3 3 2 21 25 15 23 4 2
none 25-30 30 2 3 29 60 31 60 1 41 38
iPhone 18-24 28 10 3 33 60 15 33 4 4 5
iPhone 18-24 3 16 4 40 7 12 27 7 2 1
none 40-50 10 60 60 23 60 29 15 33 25 2
MEAN 11.72727272727 16.18181818182 15 17.18181818182 44.36363636364 21.54545454545 30.45454545455 25.09090909091 13 6.909090909091
MEDIAN 6 6 4 13 60 25 27 32 10 2
Editing the weather location was the most difficult task (took the longest at an average of over 60 seconds)
Refreshing the content was the least difficult task (average time to complete: 2 seconds)
24. Likert scale survey results
Overall satisfation
• Likert scale overall satisfaction rating of 5.197
• Lower ratings indicated that some found the application to be slightly frustrating and difficult
to use compared to the other rating indicators.
25. Likert scale survey results
Feature/page ratings
• Likert scale overall features satisfaction rating of 5.327
• Lowest rating was given to the weather feature, which most participants had trouble
with when trying to edit the location. Highest rating average was given to the home
screen and article screen.
26. Qualitative Results
Open-ended question responses
1. What was your initial impression of the
USA TODAY iPad application?
1.
ositive.
P
2.
lean — similar to their paper design.
C
3.
Nice.
4.
ice looking. Better than iPhone app.
N
5.
unctional; a bit of a learning curve but once familiar very easy to navigate.
F
6.
news app.
A
7.
lean, focused on the key/important things users want.
C
8.
ood, informative, crisp.
G
9.
thought the app was visually beautiful and well laid out. It made finding many
I
news articles very easy, and easy to read. Like a newspaper without the gross
ink.
10.
Good.
11. Easy to use like the iPhone app.
27. Qualitative Results
Open-ended question responses
2. What did you like about the USA
TODAY iPad application?
1.
ouch action, ease of turning pages, resolution of photos.
T
2.
eather, flipping through articles, clean design.
W
3.
esign.
D
4.
ood size, nice layout, reminded me of paper, easy to read.
G
5.
lear, colorful, inviting, organized and balanced (information and ent.)
C
6.
t was good.
I
7.
asy to navigate, not cluttered.
E
8.
ood variety of information — liked tying to different sections.
G
9.
loved the pictures and the screen was just beautiful. I also liked the way the
I
articles were laid out on the screen.
10.
It was well organized and easy to use.
11.The simplicity was likable about the app.
28. Qualitative Results
Open-ended question responses
3. What did you dislike about the
USA TODAY iPad application?
1.
Some buttons were not intuitive.
2.
All sections not listed? Where is “tech”? Your users are early adopters of the iPad! How could you
not have tech? Back button on most features also not intuitive.
3.
The weather and the navigation.
4.
Navigation between sections impossible — no clear button to punch to get from one section to
another. Should be able to punch a sports button to get to sports. Photo gallery thumbnails too
small.
5.
Weather setup.
6.
Not enough direction if I wasn’t asked questions.
7.
Weather (took a while to figure out how to change to another city on the list)
8.
Weather section (make more intuitive to change location)
9. I did not like the weather feature – not enough detail for my tastes. I prefer weather.com, which
gives hour by hour data.
10.
The navigation between different topic pages was confusing.
11. The sports scores could be clickable and have more data.
29. Qualitative Results
Open-ended question responses
4. Do you currently own an iPad or plan to
purchase one?
Currently own: 0
Plan to purchase:1
Do not plan to purchase: 7
Unsure: 3
5. Has your experience with the USA TODAY
iPad application influenced your decision to
purchase or plan to purchase an iPad?
Yes: 1
No: 6 — Cost, not needed; No need for one; Just bought a new laptop; It doesn’t make phone calls;
Unsure: 4
30. Qualitative Results
Open-ended question responses
6. If you own or plan to own an iPad, do you
plan to get the USA TODAY iPad application?
Yes: 1 — If I owned one, I would get this app because I find the iPhone app fun and easy to
use.
No: 8
Unsure: 2
7. Did you think there was a function missing in
the iPad application?
No: 9
Unsure: 1
Yes: 1 — Back button, geo-based ads, stories updates;
31. Qualitative Results
Open-ended question responses
8. If you could change any feature to the USA
TODAY iPad app, what would it be and how
would this enhance your experience?
1. Even more interactive and customization options.
2. Section front experience and back buttons.
3. N/A
4. Navigating between sections was a bother.
5. Order cities for weather; more categorical organization on the home section.
6. N/A
7. N/A
8. Weather and making it easier to get between locations.
9. I would like more games like the jumble or cross-word available.
10. To have ease to change from sports to life or money a lot faster and easier.
11. Add more sports features.
32. Qualitative Results
Open-ended question responses
9. Did you have any difficulty using the USA
TODAY iPad application? If so, what did you
have difficulty with and how might this be
improved?
No: 3
Yes: 8 — Changing city locations; homepage buttons — should add section buttons to
homepage so you know how to navigate; weather and sections;
33. “ ”
Qualitative Results
Thinking Aloud Protocol
“Hard to exit out of the ad. “X” button not intuitive.”
“Weather is definitely not intuitive. I haven’t seen that before. On the iPod Touch the weather
is much better.”
“The iPad seems fine but I wouldn’t buy the first version of anything.”
“I like the brightness of the page and the white space.”
“I like the way the pages are laid out. I like the fact that you can turn it sideways. I like the
photo galleries and the color.”
“My nails got in the way of touching some of the buttons.”
“I thought the indicators for the weather buttons would be more obvious.”
“The share button looks like a reply button.”
34. “ ”
Qualitative Results
Thinking Aloud Protocol
“Navigation between sections is nonsense. I can’t figure it out.”
“Need a close button on pop-ups.”
“When you’re in the Sports section, it’s not intuitive to press the Sports button to go home
or somewhere else.”
“Sports scores don’t have last night’s scores, they have today’s schedule — that’s annoying
when I want to know the score for last night’s game.”
“For changing the weather locations it looks like you just are supposed to pick one. There’s
nothing to indicate their in any kind of sequence.”
“I didn’t see anything else so I tried that button” (upon figuring out how to navigate between
sections using the USA TODAY button)
“The weather was frustrating.”
35. “ ”
Qualitative Results
Thinking Aloud Protocol
“I didn’t think it was a link, just thought it was a picture of the USA TODAY logo.”
“They should make the selected city a different color so you know to drag it up.” (on
the weather edit locations)
“Is there a search function on the application?”
“I like that you can scroll through pages.”
“I don’t like that the tech section is missing. People who have an iPad will want to find
tech stories.”
“I don’t like how hard it is to get back to the homepage.”
“I feel like there should be a back button on a lot of these pages.”
“Wish it would pull up the scores for teams I like most – like customizable. Can you
do that?”
36. Recommendations
Based on the quantitative and qualitative results for the USA TODAY iPad application,
we are recommending the following improvements be made as soon as possible:
1.
Add a feature to more clearly indicate how to navigate between sections of
USA TODAY
2.
Adding language (text) or buttons (obvious visual components) to more clearly
indicate how to edit/change the weather location
3.
Add a sub-layer of navigation and search to include other sections/topics that
USA TODAY is known for (Ex: technology, economy, movies, travel, etc.) (Makes
content easier to find)
4.
Take advantage of the iPad’s interactive features by including more interactive
visuals and other features within the application (Ex: cross-word games, market
graphs and other interactive graphics/games).