Main takeaways:
- Building products that serve consumer needs
- Building products that serve both business and consumer needs
- The 3 sided marketplace (e.g. consumers, video creators, advertisers)
- Building products in a C2C marketplace
The content26 Guide to Creating Amazon A+ Contentcontent26
In this slideshow we go through the basics of creating Amazon A+ content and describe how to optimize each element of the enhanced content portion of the product page.
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongMD Tamal
Business Market and Business Buyer Behavior - Chapter 6,Principle of Marketing,briefly discussed by MD AMA Tamal,student of University of Barisal-Faculty of Business Studies.
Thanks for visiting.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
The content26 Guide to Creating Amazon A+ Contentcontent26
In this slideshow we go through the basics of creating Amazon A+ content and describe how to optimize each element of the enhanced content portion of the product page.
Business Market and Business Buyer Behavior - Philip Kotler & Gary ArmstrongMD Tamal
Business Market and Business Buyer Behavior - Chapter 6,Principle of Marketing,briefly discussed by MD AMA Tamal,student of University of Barisal-Faculty of Business Studies.
Thanks for visiting.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
Insightful marketing decisions comes from Collecting Information & Forecasting Demand - Chapter 3 of Marketing Management by Philip Kotler and Kevin Lane Keller
Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Much before a company starts to estimate the market size, it is very important to compile the data concerned in PPT template format relating to the study of market potential. Other parameters like defining of customer target, penetration rate, and potential market size can be addressed with ease in a Market Sizing PowerPoint Presentation Slides. As far as company’s allocation is concerned in the total market size it can be measured by the stats of total volume rightly updated in presentation template. Number handling and other calculation part has become very easy as all the measurement tables and formulas are supported in PowerPoint slideshow. In a conference hall qualitative and qualitative aspects can be handled, brought into notice and assessed with ease using pre designed graphics in PPT layout. Even before a new product or service is launched its important to understand the market potential with respect to your company, all of which can be tracked with presentation slide, thus helping you to stand at par with others. Ensure ethnic feelings are duly considered with our Market Sizing PowerPoint Presentation Slides. Be able to address cultural concerns.
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
The Field of Sales Force Management -Chapter (1) by Omar KottaOmar Kotta
For all FCES-IANS students management of a sales force course .
you will find a simply notes with Arab Franco , to help you to understand the chapter easily .
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Doug Johnson breaks down the best presales practices to implement right away in a breakout session at the Acumatica Partner Summit 2015 in Long Beach, CA
Business Markets And Business Buying BehaviorFaHaD .H. NooR
Business Markets
Business Buyer Behavior
The Business Buying Process
E-Procurement: Buying on the Internet
Institutional and Government Markets
Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.
Business buying process is the process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative brands
Supplier development is the systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials that they will resell or use in making their own products
Insightful marketing decisions comes from Collecting Information & Forecasting Demand - Chapter 3 of Marketing Management by Philip Kotler and Kevin Lane Keller
Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Much before a company starts to estimate the market size, it is very important to compile the data concerned in PPT template format relating to the study of market potential. Other parameters like defining of customer target, penetration rate, and potential market size can be addressed with ease in a Market Sizing PowerPoint Presentation Slides. As far as company’s allocation is concerned in the total market size it can be measured by the stats of total volume rightly updated in presentation template. Number handling and other calculation part has become very easy as all the measurement tables and formulas are supported in PowerPoint slideshow. In a conference hall qualitative and qualitative aspects can be handled, brought into notice and assessed with ease using pre designed graphics in PPT layout. Even before a new product or service is launched its important to understand the market potential with respect to your company, all of which can be tracked with presentation slide, thus helping you to stand at par with others. Ensure ethnic feelings are duly considered with our Market Sizing PowerPoint Presentation Slides. Be able to address cultural concerns.
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
The Field of Sales Force Management -Chapter (1) by Omar KottaOmar Kotta
For all FCES-IANS students management of a sales force course .
you will find a simply notes with Arab Franco , to help you to understand the chapter easily .
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Doug Johnson breaks down the best presales practices to implement right away in a breakout session at the Acumatica Partner Summit 2015 in Long Beach, CA
Business Markets And Business Buying BehaviorFaHaD .H. NooR
Business Markets
Business Buyer Behavior
The Business Buying Process
E-Procurement: Buying on the Internet
Institutional and Government Markets
Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.
Business buying process is the process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative brands
Supplier development is the systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials that they will resell or use in making their own products
Online marketplaces your ultimate key to success.pdfLaura Miller
Selling on online marketplaces opens massive business opportunities for online sellers. Read the blog to know all aspects of ecommerce marketplace platforms.
How to Build a Multi-Vendor Marketplace Platform That Will Boost Your Sales?Lucy Zeniffer
Building a multi-vendor marketplace platform involves setting up a user-friendly website, integrating secure payment gateways, and enabling seamless vendor management. Focus on features like product listings, reviews, and robust customer support. Effective marketing strategies and analytics tools are essential to attract vendors and customers, ultimately boosting sales and expanding your market reach.
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
Relationship Goals: Find out what’s actually possible when Retail Media and Influencer Marketing come together to drive conversions across retailers.
Teaming up with influencers to improve your Retail Media success can include a host of tactics, including driving traffic to retail pages, strategically utilizing content, and leveraging live streaming capabilities. So we get it, knowing where to start can be daunting.
In this webinar, hear from our experts at Tinuiti to get prescriptive advice on successfully leveraging influencer Marketing for your Retail Media business.
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
13th Jeddah Marketing Club (Introduction to FMCG) by Dr. Tarek SolimanMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
6. Overview
1. When to think about consumer products as
marketplaces
2. Marketplace liquidity - what is it and why it’s
important
3. Using market liquidity to balance user needs in
two vs. three sided marketplaces
12. Marketplace Basics
There are a few key components of a marketplace
1. Has strong network effects
2. Community does most of the work
3. No physical constraints on growth
4. Often very capital efficient
13. 1
3
Usually, we think about consumer products as B2C or C2C.
When we’re building these types of products, we always
focus on solving problems for a set of users.
25. Why Should You Care?
The concept of liquidity can be applied to product
strategy in a way that helps you balance the needs and
tradeoffs of different users.
27. Buyer / Seller Marketplace
1. Discoverability - Improve on the demand to
meet the supply, or vice versa
2. Trust - Make sure users feel confident
transacting on your marketplace
3. Scale - Grow the number of buyers & sellers to
increase network effects and create a moat
28. Two Sided Example
Buyers Sellers
Moat
=
Network Effects
Buyers benefit from more sellers
Sellers benefit from more buyers
29. Consumers Creators Advertisers
● Wants interesting
content
● Dislikes too many
ads
● Wants to grow their
fan base
● Wants to make
money
● Wants to reach
consumers
● Wants good return
on ad spend
User Needs for a Content Platform
30. Content Platform
1. Discoverability - Improve on the demand to meet the
supply, or vice versa
2. Trust - Maintain strong user sentiment, ad performance &
creator payouts
3. Scale - Grow the number of creators & consumers to
increase ad opportunities without disrupting sentiment or
ad performance
32. Summary
1. Marketplace dynamics can apply to products that
aren’t traditionally viewed as marketplaces
2. Liquidity is king!
3. Variations of discoverability, trust and scale can
help you optimize liquidity