1. SOCHI - PESHKOM. July 2013
URBAN DRIFTS OF SOCHI
WALKING AND MAPPING SOCHI

2. In discovering a small
world we discover the
whole world.”
William Humber, Back Peddaling Annual 2008, Psychogeography and the Backpedaler

3. “Situationist” movement, in 1955 as:
“the study of the precise laws and
specific effects of the geographical
environment, consciously organized or not,
on the emotions and behaviour
of individuals“
http://photoblog.urbansquares.com/?page_id=170
from Internationale situationniste, 1958
PSYCHOGEOGRAPHY

4. PSYCHOGEOGRAPHY
IS THE SCIENCE OF DERIVE
BY GUY DEBORD

5. Constant – New Babylon Paris, 1963
URBAN DRIFTS

6. EMOTIONAL CARTOGRAPHY
BY CHRISTIAN NOLD

7. GPS (geolocation)
+
Galvanic Skin
Response

8. WHAT IS A GALVANIC SKIN
RESPONSE?
“phenomenon that the skin momentarily
becomes a better conductor of electricity
when either external or internal stimuli
occur that are physiologically arousing”
http://www.media.mit.edu/galvactivator/faq.html

9. http://www.emilydavidow.com/wp/2007/10/exploring-consensual-hallucinations-with-christian-nold/

10. 54 55
Christian Nold. Emotional Cartography

11. 58 59
Stockport Emotion Map, 2007

12. Mental reaction [psychology]
in a particular space [geography]
are leading towards interaction of both
main aspects of human life:
MENTAL + PHYSICAL

13. EVERY SIGNIFICANT EXPERIENCE OF A
CONTEXT OR AN ENVIRONMENT
IS MULTI-SENSORY:
qualities of matter, space and scale are
measured by the eye, ear, nose, skin,
tongue, skeleton and muscle
Montagu, 1986, Pallasmaa, 2005, Holl et al., 2007, Pallasmaa, 2009).

14. http://onehappybird.com/2013/02/18/where-is-the-happiest-city-in-the-usa/
“According to this analysis
Disneyland is not the
happiest place on Earth; it isn’t even the
happiest place in Southern California!”
ANALYSIS OF SOCIAL MEDIA CONTENT

15. http://www.theatlanticcities.com/neighborhoods/2013/05/where-americans-tweet-messages-hate/5557/
the more general
sorting of America by
politics and
ideology, religion,
education, income
levels, and class.

16. http://www.mapbox.com/labs/twitter-gnip/brands/#11/55.7143/37.5520
More than 280 million Tweets posted from
mobile phones reveal geographic usage
patterns in unprecedented detail.

17. http://www.mapbox.com/labs/twitter-gnip/brands/#14/43.5828/39.7428

18. RESEARCH PROJECT
AT STRELKA INSTITUTE
BIODATA
AND
ENVIRONMENTAL DATA

20. GALVANIC SKIN RESPONSE SENSOR
MICROPHONE - NOISE SENSOR
HUMIDITY AND TEMPERATURE
(AIR) SENSOR
BODY TEMPERATURE SENSOR
LIQUID-CRYSTAL DISPLAY
USB POWER PACK
ELECTRONIC PROTOTYPING
PLATFORM TEENSY++
BUTTON 1 - BACKLIGHT
SWITCH ON/OFF
BUTTON 2 - RECORD TYPE
SWITCH STATION/TUNNEL
BUTTON 3 - RECORDING
START/STOP
LIGHT INTENSITY SENSOR
6 SENSORS

21. SOKOLNICHESKAYA LINE:
19 STATIONS
3 MINUTES / STATION
TOTAL TIME: 1H36

22. DATA TELLS A STORY: TRIP ACROSS 19 STATIONS OF SOKOLNICHESKAYA (RED) LINE OF MOSCOW METRO
0.51
2222 33334
5
32
30
34
36
38
32 32 32
31 31
34 34 34 34
OHOTNY
RYAD
LUBYANKA CHISTYE
PRUDY
KRASNYE
VOROTA
SOKOLNIKI PREOBRAZHENSKAY
PLOSHAD
CHERKIZOVSKAYA ULITSA
PODBELSKOGO
KOMSOMOLSKAYA KRASNOSELSKAYA
24
26
28
24 24 24 24 24 2423 23 2323
25 25 2525
300
0
600
900
1:36:2647:00 47:30 48:00 48:30 49:00 49:30 50:00 50:30 51:00 51:30 52:00 52:30 53:00 53:30 54:00 54:30 55:00 55:30 56:00 56:30 57:00 57:30 58:00 58:30 59:00 59:30 1:00:00 1:00:30 1:01:00 1:01:30 1:02:00 1:02:30 1:03:00 1:03:30 1:04:00 1:04:30 1:05:00 1:05:30 1:06:00 1:06:30 1:07:00 1:07:30 1:08:00 1:08:30 1:09:00 1:09:30 1:10:00 1:10:30 1:11:00 1:11:30 1:12:00 1:12:30 1:13:00 1:13:30 1:14:00 1:14:30 1:15:00 1:15:30 1:16:00 1:16:30 1:17:00 1:17:30 1:18:00 1:18:30 1:19:00 1:19:30 1:20:00 1:20:30 1:21:00 1:21:30 1:22:00 1:22:30 1:23:00 1:23:30 1:24:00 1:24:30 1:25:00 1:25:30 1:26:00 1:26:30 1:27:00 1:27:30 1:28:00 1:28:30 1:29:00 1:29:30 1:30:00 1:30:30 1:31:00 1:31:30 1:32:00 1:32:30 1:33:00 1:33:30 1:34:00 1:34:30 1:35:00 1:35:30
-40
-20
0
1:30 1:30 1:35 3:35 1:10 2:45 2:15 5:35 2:15 2:15 1:20 3:00 2:10 4:00 2:35 3:15 1:35 2.251:05
-60
0
100
200
300
400
500
14:01 pm
Old lady carying
heavy bag upstairs
makes me sad.... :(
someone smiling called me
‘Terrorist’ =O
and took a picture
of me for instagram
Going home to
eat!! Yess!!
I am hungry
and tired
Emotions are from experiences
Personal attachments are connected
to memory or special feelings
No feelings to uknown stations
30
31
30
31
30
31
30 30
28
29
31
29
27
DATA TELLS A STORY: TRIP ACROSS 19 STATIONS OF SOKOLNICHESKAYA (RED) LINE OF MOSCOW METRO
CROWD (%)
3333 22
444 555 66
17/05/2013
32
30
34
36
38
ENVIRONMENTAL HUMIDITY (%)
34 34
32 32
34 34
YUGO-
ZAPADNAYA
PROSPEKT
VERNADSKOGO
UNIVERSITET VOROBYOVY
GORY
SPORTIVNAYA FRUNZENSKAYA PARK
KULTURY
KROPOTKINSKAYA BIBLIOTEKA
IMENI LENINA
OHOTNY
RYAD
24
26
28
26
24 24 24 24 24 2425 25 25 25
23 23 23
ENVIRONMENTAL TEMPERATURE (C)
t
LUMINOCITY INTENSITY (%)
300
0
600
900
NOISE LEVEL (dB)
0 30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 26:00 26:30 27:00 27:30 28:00 28:30 29:00 29:30 30:00 30:30 31:00 31:30 32:00 32:30 33:00 33:30 34:00 34:30 35:00 35:30 36:00 36:30 37:00 37:30 38:00 38:30 39:00 39:30 40:00 40:30 41:00 41:30 42:00 42:30 43:00 43:30 44:00 44:30 45:00 45:30 46:00 46:30 47:00
2:30 min 2:00 3:00 2:30 4:00 2:00 2:30 2:00 3:30 1:30 4:30 2:30 3:10 2:00 4:00 2:00 3:30 1:30 1:30
-40
-20
0
-60
VISUAL SENSORY (CAMERA IMAGE): I SEE
31
STRESS LEVEL - GALVANIC SKIN RESPONSE (kOhm)
11:36 am
Coming home,
Strelka is my
home ha-ha =)
Policeman is
looking at me :0I am excited :)
I have never been here
Personal attachments are connected
to memory or special feelings
No stress for wearing device
0
100
200
300
400
500
BODY TEMPERATURE (C)t
30
31 31
32 32
31 3131
29
27

23. PLACE ATTACHMENT
PHYSICAL COMPONENTS OF SPACE CREATE AN
EMOTIONAL LINKAGE OF AN INDIVIDUAL TO AN
ENVIRONMENT
SOCIAL, PSYCHOLOGICAL AND PHYSIOLOGICAL
BONDS
perceptions, memories, bonds, associations

24. FOURSQUARE ANALYSIS
OF CHECK-INS
REGULARITY
OF CHECK-INS REFLECT
USER’S PLACE
ATTACHMENT

25. MIDDAY TRIP
24/05/2013 12:05 PM
NIGHT TRIP
22/05/2013 00:30 AM
GALVANIC SKIN RESPONSE
BODY TEMPERATURE
AIR TEMPERATURE
LIGHT INTENSITY
NOISE LEVEL
0
50
100
150
200
250
300
350
envSound
0
100
200
300
400
500
0
200
400
600
800
31
32
33
34
35
0
200
400
600
800
1000
1200
0
100
200
300
400
500
S
31
30
29
28
27
26
20
10
30
0
50
100
150
200
250
300
350
10
20
30
S ST S ST
PATTERNS OF DAY AND
NIGHT TRIPS

26. DO-IT-YOUYSELF CULTURE

27. http://www.kickstarter.com/projects/acrobotic/
the-smart-citizen-kit-crowdsourced-environmental-m
AN OPEN-SOURCE ENVIRONMENTAL PLATFORMA
CONSISTING OF ARDUINO-COMPATIBLE
HARDWARE, DATA VISUALISATION,
WEB API, AND MOBILE APP.

30. CROWDSOURCED DATA
PRODUCES QUALITY,
ACCURACY AND VERACITY
BUT REQUIRES THOROUGH
INTERPRETATION

31. URBAN DRIFTS OF SOCHI
WALKING AND MAPPING
workshop

33. DIAGRAM OF INTENSITY
DISPLAY
DEVICE
TO MEASURE GSR
GALVANIC SKIN RESPONSE SENSOR (GSR)

34. 54 55

35. TO DOCUMENT:
YOUR TRIP
EMOTIONS AND EMBODIED EXPERIENCE
DISCOVER NEW PLACES
IMPORTANT ELEMENTS FOR YOU
CHOOSE YOUR PATH YOURSELF
USE ALL YOUR SENSES TO DISCOVER

36. QUESTIONS TO ANSWER:
What is the relationship
between emotions and physical space?
What is the significance of us and Sochi
mapping this walk?
What have you discovered?
Who will use the data we are producing?

37. 1 GROUP
Irina Yakobson
Vladislava Gryaznova
Alyona Evdokimova
Ani Mezhlumyan
Susanna Berberyan
2 GROUP
Alina Davletova
Sonya Pangratyan
Oxana Petrosova
Anna Miroshnichenko

38. QUESTIONS?