This document summarizes a presentation on revitalizing the Uptown 23rd commercial district in Oklahoma City. It discusses the importance of commercial district revitalization to boost home values and the local economy. It outlines the project's purpose to address market conditions, organization, and the physical environment. It then provides examples of success stories from other cities that revitalized their commercial districts through strategies like improving streetscapes, creative parking management, and reclaiming underused spaces.

1. An Urban Environment Framework for Uptown 23rd
A collaborative vision to shape an emerging commercial district
Uptown 23rd Association
City of Oklahoma City
Institute for Quality Communities

2. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
Presentations
Introduction to the Project
Ian Colgan, AICP Urban Redevelopment Division Manager – City of Oklahoma City Planning Department
Commercial District Revitalization in Oklahoma City
Jennifer Gates, AICP Associate Planner – City of Oklahoma City Planning Department
Success Stories for Similar Issues
Shane Hampton Fellow – OU Institute for Quality Communities
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

3. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
IMPORTANCE OF URBAN COMMERCIAL DISTRICT REVITALIZATION
AmEx Study
Quote #2
Quote #3
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

4. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
IMPORTANCE OF URBAN COMMERCIAL DISTRICT REVITALIZATION
Residential neighborhoods served by a successful independent
business district gained, on average, 50% more in home values than
their citywide markets . . .
American Express OPEN Independent Retail Index
“Commercial corridors and neighborhood shopping centers serve as a
kind of “front door” to any community. If the strip is run down and
partially abandoned, it sends a negative signal about the quality of the
entire neighborhood.”
Center for Community Innovation
“$1 Spent at a Local Restaurant Generated 27% More Local Economic
Wealth Than a Chain Restaurant”
Great Communities Collaborative
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

5. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
PROJECT PURPOSE
Market
Conditions
Organization
Physical
Environment
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

6. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
ORGANIZATION
MARKET CONDITIONS
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
PHYSICAL ENVIRONMENT

7. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
WHAT IS A FRAMEWORK?
frame·work [freym-wurk]
noun
1.
A skeletal structure designed to support or enclose something
2.
A frame or structure composed of parts fitted and joined together
A plan that is prepared as a tool to guide future development and
investment, setting out the structure, the aspirations and the limits
within which more detailed work on planning, design and delivery
can take place.
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

8. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
WHY A FRAMEWORK?
Strategies, market conditions, and implementation opportunities
change over time.
Physical master plans can lose relevance if not able to be developed
shortly after their creation.
Existing funding sources like GO Bonds can take years to implement
even after project approval.
As long as the core values / vision of key physical components can be
communicated, flexibility, maximization of resources, and optimal
coordination can be achieved.
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

9. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
PROCESS
1. Framework
Establish the decision-making structure
2. Integration
Incorporation of the framework into city,
neighborhood and private sector strategies, policies
and funding opportunities.
3. Implementation
Secure funding, partnerships, development
outcomes, business growth, etc.
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

10. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
COMPONENTS OF THE PROJECT
Streetscape
How can 23rd Street Plan for its “Next Generation” of Streetscape?
Parking
How to best manage existing and future parking needs / constraints while maintaining a healthy
business district?
Infill Development and Rehabilitation
What are the next opportunities for property investment and what can partnerships between the
district, neighborhoods and the public sector do to achieve positive outcomes?
Peripheral Development / Relationship to Neighborhoods
How can 23rd street grow in harmony with its surrounding neighborhoods?
Multimodal Transportation
How can 23rd Street best incorporate walking, bicycling and transit?
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

11. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Introduction to the Project
A MODEL FOR OKC COMMERCIAL DISTRICTS
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

12. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Presentations
Introduction to the Project
Ian Colgan, AICP Urban Redevelopment Division Manager – City of Oklahoma City Planning Department
Commercial District Revitalization in Oklahoma City
Jennifer Gates, AICP Associate Planner – City of Oklahoma City Planning Department
Success Stories for Similar Issues
Shane Hampton Fellow – OU Institute for Quality Communities
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

13. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
WILL THE CITIZENS SUPPORT REDEVELOPMENT?
– OKC Citizen Survey 2013
“It is important for the City to support redevelopment of the
cultural and commercial areas near where you live.”
Strongly
Disagree 2%
Don’t Know 6%
Disagree 4%
Neutral 15%
Strongly Agree 36%
Agree 37%
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

14. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
COMMERCIAL DISTRICT REVITALIZATION PROGRAM
(CDRP)
•
Led by the Economic Development Committee
–
Councilman McAtee, Councilwoman Salyer,
Councilman Ryan
•
Dedicated City Program Management staff
•
Allocate resources to districts with capacity and
commitment
•
Invest in District Development Plans that build on
the unique market characteristics and
redevelopment opportunities for each district
•
Provide funding for a district Executive Director
as the district implements measurable goals and
achieves self-sufficiency
•
Create a city-wide consortium for all commercial
district stakeholders
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

15. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
HOW A DISTRICT GROWS
•
Designed for flexibility, accountability, and self‐sufficiency
District Review
Phase 1: Capacity
Building
Phase 2: District
Development
Phase 3: Ongoing
Support
 Complete a district
assessment
 Assist districts in
establishing a niche,
vision
 Implementation of
program priorities
 Assist the
development of
mature districts that
have shown capacity
for success
 Ensure districts are
prepared to invest the
private sector time
and resources to be
successful
 Determine program
priorities
 Advancement of
organization to
support district
 Identify funding
and organizational
strategy
 Development of
sustainable funding
mechanism
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
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16. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
OKLAHOMA CITY COMMERCIAL DISTRICTS
Organized Commercial
Districts and BIDs
Emerging Districts
Downtown
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
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17. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
BUSINESS IMPROVEMENT DISTRICTS
•
•
•
•
Capitol Hill (2009)
Stockyards City (2001, 2011)
Western Avenue (2009)
Downtown (2001, 2011)
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

18. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
ORGANIZED DISTRICTS
•
•
•
•
•
Friends of NW 10th (2010)
Paseo Arts District (2011)
Plaza District (2003)
Uptown 23rd (2011)
Windsor Area Business Group
(2010)
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
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19. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
EMERGING DISTRICTS
•
•
•
•
•
Envision 240 (2012) (SOKC
Chamber 1992)
Farmers Market (2013)
Meridian (2012)
NW 39th and Penn (2012)
SW 29th Street (2012) (Hispanic
Chamber 2008)
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
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20. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
STRATEGIC PLAN ELEMENTS
A Comprehensive Approach in 5 Elements:
1.
Organization, Planning, Operations and
Finance
2.
Market Fundamentals, District Culture, and
Promotion
3.
Economic & Community
Development
4.
Redevelopment, Design and
Infrastructure
5.
Access and Safety, Parking,
Traffic and Mobility
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

21. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Organization SNAPSHOT
•
•
•
•
•
501(c)6 since 1994
27 Board of Directors
1 FT Executive Director, Part of Downtown OKC
Business Improvement District
MAPS 1993
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

22. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Organization SNAPSHOT
•
•
•
•
501(c)3 since 1996
Board of Directors
Part of Downtown OKC
Business Improvement District
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

23. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Organization SNAPSHOT
•
•
•
•
•
•
•
501c3 since 1997
Number Served Annually: 8,000
Annual Budget: $110,000
40% Corporate Donors
36% CDRP Contract
12% Events
6% Individual Donors
6% Foundations/Grant
13 Board of Directors
1 FT Executive Director, 1 PT Staff
Support
Work with 32 local business
32 local business represent and serve:
300 theatre professionals
200 theatre students
400 dance students
298 musicians
547 visual artists
68 poets, comedians, storytellers
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

24. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
INVESTMENT 2000-2013
Total Public Investment in area: $2,382,000
Total Private Investment in area: $9,554,000
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
2000-2007 2008-2011
PUBLIC
2012
PRIVATE
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
2013

25. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

26. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

27. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Commercial District Revitalization in Oklahoma City
BEST OF OKC 2013 – OK Gazette
Of the 62 categories for Best Places and Best Food and
Drink, 43 categories had at least one CDRP district
business listed. Businesses, places and events within
CDRP districts were mentioned 68 times. 7 Districts were
represented by businesses in the Best of OKC:
•
•
•
•
•
•
•
Stockyards – 1 mention
Windsor - 1 mention
39th Street – 2 mentions (1 business)
Paseo - 6 mentions (3 different businesses and the Paseo Arts Festival)
Western - 16 mentions (15 different businesses)
Uptown - 19 mentions (14 different businesses)
Plaza - 23 mentions (13 different businesses and Live on the Plaza)
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

28. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Presentations
Introduction to the Project
Ian Colgan, AICP Urban Redevelopment Division Manager – City of Oklahoma City Planning Department
Commercial District Revitalization in Oklahoma City
Jennifer Gates, AICP Associate Planner – City of Oklahoma City Planning Department
Success Stories for Similar Issues
Shane Hampton Fellow – OU Institute for Quality Communities
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

29. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

30. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

31. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

32. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

33. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

34. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

35. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
STREET
ENVIRONMENTS
for Commercial Districts
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

36. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
LOWER GREENVILLE
Dallas, TX
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

37. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
LOWER GREENVILLE
Dallas, TX
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

38. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
COLFAX AVENUE
Denver, CO
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

39. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
LAKE STREET
Minneapolis, MN
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

40. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
CENTRAL AVENUE
Albuquerque, NM
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

41. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
MAIN STREET
Longmont, CO
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

42. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
PARKING
MANAGEMENT
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

43. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
SEATTLE, WA
Extended Parking Hours
Restricted Parking Zones
Peak Hour Zones
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

44. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
RECLAIMED SPACE
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

45. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
THE PORCH
Philadelphia, PA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

46. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
THE PORCH
Philadelphia, PA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

47. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
THE PORCH
Philadelphia, PA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

48. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
THE PORCH
Philadelphia, PA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

49. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
PAVEMENT TO PLAZAS
New York, NY
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

50. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
PAVEMENT TO PLAZAS
New York, NY
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

51. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
UNIVERSITY CITY
Philadelphia, PA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

52. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
SUNSET TRIANGLE
Los Angeles, CA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

53. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
SUNSET TRIANGLE
Los Angeles, CA
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

54. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
ALLEYS
Fort Collins, CO
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities

56. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Next Steps
Future
Present
Past
Next Steps
?
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
?

57. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Next Steps
PROCESS & SCHEDULE
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Project Kick-off (march)
Issue Identification and Clarification via
Focus Groups, Fieldwork, Survey
Distribution (march)
Vision Workshops (april)
Draft Framework Results (may)
Refinement (may)
Presentation (june)
?
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities
?

58. URBAN ENVIRONMENT FRAMEWORK FOR UPTOWN 23RD
Success Stories
CONTACT
http://iqc.ou.edu/portfolio/uptown23rd/
City of Oklahoma City
Jennifer Gates, AICP
Associate Planner
Planning Department
Jennifer.gates@okc.gov
297-1682
OUIQC
Shane Hampton
Fellow
Institute for Quality Communities
shanehampton@ou.edu
694-7105
Uptown 23rd Association
James Eldridge
Executive Director
uptown23rdokc@gmail.com
323-7186
Uptown 23rd | City of Oklahoma City | Institute for Quality Communities