This document is the thesis submitted by Trystan Upstill for the degree of Bachelor of Information Technology (Honours) at the Australian National University in November 2000. It discusses the development of a new approach to image retrieval on the World Wide Web that addresses consistency, clarity, and control. The thesis surveys existing image retrieval techniques, identifies problems in current WWW image search systems, and then presents a novel WWW image retrieval approach called VISR that incorporates client-side image analysis, visualization of results, and an interactive interface. Experiments show that VISR offers improvements over other systems by providing more consistent analysis and visualization, clearer explanations for returned image matches, and greater user control through more expressive queries and enhanced interaction capabilities.