Check out our new, innovative mobile-first idea screening methodology, bringing research to the next level.

2. Upsiide is a mobile
methodology that
allows you to screen
your ideas and your
competitors’
innovations.
Products or services
Brands or sub-brands
Variants
Package design
Names
Benefit messages
Features
Positioning
Communication

3. The Upsiide consumer
interface is simple
and intuitive – it is
essentially Tinder for
innovation.

4. The consumer sees an idea. The idea
can be represented by any combination
of images / video / text. Text-only ideas
have been effectively screened in
Upsiide.
The consumer can like the idea without
needing more information or they can
request more information before deciding.
If the consumer likes two ideas, they are paired head-
to-head. The “winner” is then recalled and tested vs. the
next liked idea. This forces differentiation.
Custom questions can be asked to help
understand behaviour or attitudes.
If you need more
information, click the “i” to
see a description, additional
images, video, etc.

5. The Upsiide score is a combination of
interest and the trade-off between two
liked ideas.
Interest and trade-off together
illustrate the strength of each idea,
particularly in a competitive setting.
The quadrant chart on the right
illustrates how interest and tradeoff
interact to highlight opportunities.
Winners
Niche
Compelling, But Vulnerable
Re-Think
Trade-Off Score
InterestScore
These ideas have a high
probability of success
These ideas have mass appeal, but are in a
more contested space
Reaches fewer people, but find a
passionate audienceLow interest and low trade-off
Invest in communication to build volume quickly
and gain competitive advantage over fast-follower
competitors.
You must outperform strong competitors here with
marketing tactics like distribution, price, placement
and breakthrough communications.
These ideas may have the ability to break through
in a cluttered market and build a smaller but loyal
fan-base. These ideas may offer a competitive
advantage to smaller new entrants.
These ideas have limited potential and are only
worth pursuing if they ‘round-out’ an assortment or
you have a manufacturing advantage (higher
margins).
Interest and Trade-Offs = Upsiide score

6. Upsiide results can be sorted and filtered through the online Dashboard
The Upsiide client interface delivers real-time
results in a snapshot.
Ideas can be sorted by name, interest score, trade-
off score, or by Upsiide score (a single-number
metric that combines liking and trade-offs).
This gives clients an opportunity to build a
searchable database of previously tested ideas –
and to avoid weaker territories and focus on
stronger territories moving forward.

7. Verified Approach

8. Upsiide Results Are Closely Correlated
To In-market Volumes
(When distribution is controlled for)
Upsiide performance has been highly
predictive of performance in market.
We have demonstrated this over several
tests across different categories.
In this example, performance (unit volume) in
market increases exponentially as Upsiide score
increases.
Worth noting: The Interest measure alone
(Swipe-Right) has an average correlation to Top
2-Box Purchase Intent of approximately 0.9
Performance in Upsiide
UnitSalesinMarket
Correlation of 0.80

9. Upsiide Data Supports
Sophisticated Analytics

10. Optimize your assortment to increase reach using TURF Analysis.
Concept Flavor Reach – Total Sample – (% Reached)
42 41 39 39 40 38 39 38 37 35
55
63
67 70 71 72 73 74 74
Cumulative reach begins to plateau at the 4th item
Individual Reach Cumulative Reach RT1
Optimal Flavor Assortment – Total Sample: Top 10 Size 4 Solutions
Combo
Cum.
Reach
(RT1)
Avg.
Upsiide
score
Flavours
Concept1
Concept2
Concept3
Concept4
Concept5
Concept6
Concept7
Concept8
Concept9
Concept10
1 67.3 19.2 ● ● ● ●
2 66.3 20.8 ● ● ● ●
3 66.3 19.9 ● ● ● ●
4 66.3 18.7 ● ● ● ●
5 66.3 20.3 ● ● ● ●
6 66.0 20.0 ● ● ● ●
7 66.0 19.4 ● ● ● ●
8 65.7 20.4 ● ● ● ●
9 65.7 18.5 ● ● ● ●
10 65.3 18.2 ● ● ● ●
Upsiide score 17.2 20.7 23.5 15.2 21.6 18.7 20.0 18.2 15.2 16.8

11. Gain insight into your market structure with Network Maps
This map reveals, for example, that the brand P3 structures based on
nut (P3 SKUs that include peanuts interact highly, P3 SKUs that contain
more premium nuts interact highly). P3 does not structure based on
what meat is included. This kind of learning can inform future
innovation, communication, planograms, etc.
Lunchables With 100% Juice (the green packaging) does not break out
as a unique sub-brand (the two 100% Juice SKUs do not sit together
on the map or interact highly). This indicates that "100% juice" is not a
meaningful sub-brand platform for Lunchables. In contrast,
"Lunchables Uploaded" (the grey packaging) breaks off as a distinct
sub-brand.

12. Upsiide Options & Add-Ons
Base Upsiide Custom Screening PowerPoint Preparation
& Add-On AnalyticsCustom Quote Required Based on
Respondent Incidence Rates
n=300 Gen Pop respondents per Upsiide.
Respondents from the Upsiide community
who have installed the app.
Min 10 Concepts and Max 60 Concepts
(Concepts include both new ideas and in-
market benchmarks) per Upsiide.
Results available via dashboard only (no
PowerPoint).
Does not include add-on analytics (TURF &
Network Maps).
Variable size per Upsiide based on client
requirements.
Custom screening questions can be added.
Custom demographics can be added.
Respondents from Research Now Panel
(www.researchnow.com).
Full report of findings delivered in
PowerPoint with in-person presentation.
Network Map.
TURF (If Applicable).
Available on Base Upsiide or Upsiide with
Custom Screening.

13. Do you need more custom
questions and detailed feedback?
Ask us more about Upsiide Plus.
Upsiide Plus allows you to get the custom questions you
want and are accustomed to from a full concept test + the
Upsiide interface in a mobile-friendly experience. Upsiide
Plus Adds:
Standard key measures like Purchase Intent, Appeal,
Uniqueness and Advantage,
Custom questions to measure attributes like
association to category drivers and brand pillars,
Detailed likes and dislikes using our Optimizer point
& click tool.
Need More Add-Ons?

14. Some Upsiide Clients

15. Thank You!
Elizabeth Nowicki
(647) 641-7021
elizabeth@diginsights.com
372 Bay Street, 16th Floor Toronto.
Ontario MSH 2W9
upsiide.com
diginsights.com
linkedin.com/company/
upsiide
linkedin.com/company/
dig-insights