Upgrade Your World! Making the most of old-school allies and the expanding social web universe
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This presentation discusses how to upgrade the world by making use of both traditional and modern communication tools. It shows how environmental conservation and responsible travel messages can be shared using both high-tech and low-tech methods. The presentation encourages engagement through comments, questions, suggestions, shares, and interactions on social media. It also provides examples of different levels of engagement possible on various social media platforms.
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Upgrade Your World! Making the most of old-school allies and the expanding social web universe
- 1. @ r o n m a d e r • p l a n e t a . c o m / u p g r a d e • 0 7 . 2 0 1 7 Photo : EUMETSAT
- 2. Upgrade your world by making the most of old-school allies and the expanding social web. This presentation shows how messages of environmental conservation and responsible / conscious / local travel are told using hi-tech AND lo-fi communication. Engage! You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts. - Ron Mader (Las Vegas, 2017) First delivered to the 2010 European Ecotourism Conference • Estonia p l a n e t a . c o m / u p g r a d e • p l a n e t a . w i k i s p a c e s . c o m / u p g r a d e About This Presentation
- 4. Image courtesy of Michael Leunig
- 6. Upgrade (!) your world by making the most of old-school allies and the expanding universe of the social web. You Google Flickr Facebook TwitterPlaneta YouTube Wiki @ r o n m a d e r
- 7. The Social Web is … Social 2010 social web workshop in oaxaca, mexico
- 8. Ceramic Cup @ William Clark But First Coffee
- 10. O t h e r Ar e we o n the same scre e n? T o w h at de gr e e do we i nte r act? W h at’ s next? 2 0 1 7 @ r o n m a d e rp l a n e t a . c o m / u p g r a d e Are we on the same screen?
- 11. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 7 @ r o n m a d e r
- 12. Se atento Se generoso Se creativo Se curioso Se empatico Niveles de Compromiso 2 0 1 7 @ r o n m a d e r
- 13. View Upload pics/video Share / Like / Embed Create event Search Say ‘Happy Birthday’ 2 0 1 7 @ r o n m a d e r Levels of Engagement
- 14. View Add star / follow Share photos in groups Curate a gallery Upload pics Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
- 15. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 16. Read Search 2 0 1 7 @ r o n m a d e r Levels of Engagement Claim your place
- 17. Read Recommend/Endorse Share Post / Comment Search 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 18. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 19. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 20. View Favorite / Comment Explore / Search Upload presentation Embed presentation 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 21. View Comment Explore / Search Stream live Heart 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 22. Read Endorse Search Claim your place 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 23. Read / Follow Add a heart Reply / Retweet Create a moment / Embed Tweet Search Levels of Engagement 2 0 1 7 @ r o n m a d e r
- 24. View Create pages Share Upload photos Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
- 25. View Create pages Share Upload photos Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
- 26. Read Post messages Share Search 2 0 1 6 @ r o n m a d e r Levels of Engagement
- 27. View Thumbs Up! Search Upload 2 0 1 6 @ r o n m a d e r Create playlist Levels of Engagement
- 28. Read Thank Be kind Write 2 0 1 7 @ r o n m a d e r Levels of Engagement
- 30. The value of the social web becomes clear through repetition and redundancy. 2 0 1 6 @ r o n m a d e r
- 34. The Law of Two Feet If people find themselves in situations where they are neither learning nor contributing, they are responsible for moving to another place -- using their two feet to find a place where their participation is more meaningful. # O p e n S p a c e
- 36. Don’t be that Guy No seas sangron (Mexican Spanish) Naac nde yis la lu (Zapoteco de la costa) Kety rachtee ru'u (Zapoteco de Teotitlán del Valle) Sei nicht so (German)
- 40. @ronmader