This document provides suggestions for making events more engaging and sustainable by connecting physical and online participation. It highlights options for livestreaming events online and engaging remote participants. Checklists are presented for event organizers to evaluate social media integration, local engagement, legacy planning, and standards for international, local and online events. Recommendations include providing free Wi-Fi, livestreaming, and ways to benefit both in-person and remote participants.

1. @ r o n m a d e r p l a n e t a . c o m / e v e n t s • 1 0 . 2 0 1 7
Photo: NASA's Marshall Space Flight Center

2. All events can be more engaging. Here are easy ways and
green suggestions to connect the virtual and natural
worlds. This presentation spotlights the wide range of
options, from grassroots community events to
international conferences. Free posters and artwork. You
are welcome to adapt and reuse with the attribution-
sharealike license. We welcome your interaction --
comments, questions, suggestions, shares, clips,
favorites, likes and hearts.
- Ron Mader (Las Vegas, 2017)
p l a n e t a . c o m / e v e n t s • p l a n e t a . w i k i s p a c e s . c o m / e v e n t s
About This Presentation

3. planeta.com/events

4. 2 0 1 6 @ r o n m a d e r
Proposal
It’s time to upgrade
events - conferences, congresses,
trade shows and workshops - with
on the ground AND online interaction

5. Natural World
Virtual World

6. @ronmader

7. What do we expect from events?
photo @ronmader

11. photo @ronmader

12. Local Shopping

16. Taleb Rifai closed the event by stating that “There is
nobody who is not here who should be here”. Sadly,
however, most of the real “people” in tourism who
Rifai was talking about during his opening address
were unable to have a chance to be there, either
through lack of funding or awareness, in order that
their voices and stories could also be heard, shared
and, ultimately, supported. For generations to come.
- Catherine Mack, Ethics and tourism take centre stage, Travelmole (2011)
travelmole.com/stories/1149446.php
@catherinemack @TravelMole

18. What are your
suggestions for
more engaging events?

19. @ NASA Goddard

20. Hack Your Own Event
Livestream your event with free services
• Facebook
• Google Hangout / YouTube
• Periscope
2 0 1 6

21. news.vice.com/fr/article/rencontre-avec-les-deux-jeunes-qui-ont-tenu-un-google-doc-public-sur-les-reunions-huis-clos-de-la-cop21
Rencontre avec les deux jeunes qui ont tenu un Google doc public sur les
réunions à huis clos de la COP21 (Meet the two young people who have held
a public Google doc about closed meetings of the COP21) – Luci Auborg / VICE News
@vicenewsFR @LucieAbrg @LaingHamish @ryanmearns

22. docs.google.com/document/d/19M59-wHuataEZh8f6joZ_Mvay3IZCbZfaxJKN-H_Bk0/edit

23. Be part of the conversation

24. Photo @ Tripbod

25. British Guild of Travel Writers

26. Tourism and Protected Areas Specialist Group Executive Committee, 2014
World Parks Congress @ Sydney, Australia

28. planeta.wikispaces.com/livestreaming
Livestreaming video
has usurped
“Pictures or it didn't happen”

29. linkedin.com/groups/2537656/2537656-74197985#commentID_54230772
The great advantage of streaming is that it is eminently
sustainable, has little carbon footprint and grants access to
many who can contribute but may not afford to attend - in other
words it is socially inclusive and environmentally sustainable.
@valeretjolle

30. Photo: Aivar @Ruukel
Livestreaming #EuroEco

31. Those not in the room play a critical role in
event feedback and amplification loops.
Remote Participants
Aivar Ruukel

34. Pet Peeves
Difficult to embed videos
Need plug-in to download videos
01.2017 @ronmader / Photo: Martin Fisch
What we like
Easy to use
Hearts!
Great design
periscope.tv • planeta.wikispaces.com/periscope
#Periscope

36. Photo: NASA

37. Satellite Events
Photo: NASA

40. VIEWING PARTY
qrFqr!
qrFqr!

41. 2 0 1 7
Proposal
Responsible events are rated by
how well they support #livestreaming
video and engage remote participants

42. Social Web Checklist
for Event Organizers
1. What is the event’s hashtag?
2. Do you share the Twitter handles of your
speakers, sponsors and participants?
3. Does the event have live streaming video?
4. Does the event have recorded video?
5. What are recommendations for remote
participants?

43. Social Web Scenarios
for Event Organizers
1. If you do not tweet, we cannot retweet you
2. If the event does not have a hashtag, we cannot
follow, curate or embed the conversation
3. If the event does not have live video, we cannot
follow the conversation in real time
4. If you do not engage remote participants, you
won’t have impact beyond the immediate room

44. Empowering Locals Checklist
for Event Organizers
1. How will locals benefit during the event?
2. How can locals contribute to the event?
3. What are your recommendations for visitors
keen on meeting locals?

47. Legacy Checklist
for Event Organizers
1. What will be the legacy of the event and how
can this be monitored?
2. How will you encourage follow-up?
3. Where will documents be archived?
4. Where will videos be archived?
5. Will there be post event conversations?

48. photo @ronmader

49. photo @ronmader

50. Silos @ Doc Searls

52. How is your
conference
green?
¿Cómo es tu conferencia verde? @ r o n m a d e r

54. Photo: Kanyinke Sena

56. Decentralizing Events
• Are there satellite events?
• Are there parallel events?
• How open is event preparation?
• How open is event evaluation?

58. reboot
Photo: Black Country Museums

59. You can't just throw people who come from different
perspectives in a room, lock the door and come back in
an hour and expect them to have solved these problems.
It takes time for people to develop a shared vernacular.
It takes engineered serendipity, the creation of
serendipitous moments in which people can begin to
decode each other's professional vernacular and build
their own shared vocabulary. And it's from there that we
see an emergent soup of nascent collaborations emerge.
– Andrew Zolli, FutureTense - Generating innovation through the ideal of the idea
abc.net.au/radionational/programs/futuretense

60. The Law of Two Feet
If people find themselves in situations
where they are neither learning nor
contributing, they are responsible for
moving to another place -- using their two
feet to find a place where their
participation is more meaningful.
#OpenSpace

61. Minimum Standards
What are minimum standards for …
• An international event?
• A local event?
• An online event?

62. Evaluating Events
• Are provocative questions asked?
• Are provocative questions answered?
• Are there ways to connect with locals?
• What sort of preview is available? And when?
• What sort of recap is available? And when?

63. Connecting Worlds
• Free Wi-Fi
• Live streaming Video
• Directory of Participants
• Event Hashtag
• Integrated use of the Social Web

64. Social Web Starters
• Hashtag
• Live Video and Archive
• Flickr Albums and Groups
• Google+ Hangouts / Google Docs Transcript
• Slideshare archive of presentations
• Wiki

65. When events fail to
meet expectations,
what are our options?

66. Photo @ Rutger van Waveren

67. Photo @ Rutger van Waveren

68. Photo: Kevin Scuiller
Responsible Travel Week

69. Evaluating Events
• How does the event benefit participants?
• How does the event benefit locals?
• Does the event benefit those not in the room?
• Is there a survey to rate the event?

70. Recommendations
• Free Wi-Fi
• Live streaming and Archived Videos
• Public Photo Safaris and Sound Walks
• Contests and Awards
• Wiki !

71. Good Practices
• Accessibility
• Diversity and Local Engagement
• Food Recycling or Compost
• Free Wi-Fi and Livestreaming
• Paying Speakers
• Public Transportation
• Transparency

72. planeta.wikispaces.com/events

73. KUDOSKurt Ackermann
Aurora Bazan
Rogelio Ballesteros
Ethan Gelber
Martin Hatchuel
Oliver Hillel
Anders Kärrstedt
Catherine Mack
Aivar Ruukel
Kanyinke Sena
Carlos and Lucero Topete
Grupo Lula’a
Guerreros de Oaxaca
Creative Commons
First Friday Las Vegas
Parques Nacionales de Colombia
Future Tense
NASA
NetHui
UNESCO

74. slideshare.net/planeta/engagingevents
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75. @ronmader