This document outlines the schedule and assignments for Project 2 of the ENGL 313 Business Writing course over 3 weeks (Weeks 4-6). It details the due dates and requirements for each step of the project, including brainstorming ideas, peer reviewing drafts of the public service announcement (PSA) and screencast, and submitting the final project deliverables of the PSA, screencast, and design justification by Sunday, February 17th. Students are expected to complete readings, provide feedback to peers, develop their PSA concept and design, create a screencast explaining their design choices, and submit all components by the stated deadlines.

1. ENGL 313 Business Writing Page 1 of 2
PROJECT 2 SCHEDULE Weeks 4-6
Visual Communication
All homework and project deliverables are due by 11:59 PM on the day/date
indicated in this schedule.
Due Date Complete the Following
Week 4
Tuesday 1/29
Today, in class.
1. Read and discuss:
 Assignment Sheet
 Web Articles
2. Study: slidedocs 1 and 2
Thursday 1/31
Today, in class.
1. Decide if your PSA will be a poster or a billboard.
2. Work on identifying the subject of your PSA
3. Begin work on your three ideas for Project 2.
Sunday 2/3
Homework
Brainstorm Ideas Due. Go to the Brainstorm Ideas Forum
and follow the directions.
Week 5
Tuesday 2/5
Today, in class.
1. Go to the Brainstorm Ideas Forum and follow the directions
to respond to peers’ ideas.
2. Finalize decisions about the client, target audience, and
message frame for your PSA and begin drafting it.
Wednesday 2/6
Homework
Peer Review: PSA Due: Go to the Peer Review Forum and
follow the directions to post a draft of your PSA.
Thursday 2/7
Today, in class:
1. Discuss Peer Review strategies.
2. Go to the Peer Review Forum and follow the directions to
respond to a peer’s draft.

2. ENGL 313 Business Writing Page 2 of 2
Due Date Complete the Following
Sunday 2/10
Homework
1. Go to Tools and Resources, decide which tool you will
use to create Screencast, and do a test recording.
Follow troubleshooting steps, if you encounter
technical issues.
2. Study slidedoc 3.
Week 6
Tuesday 2/12
Today, in class.
Begin writing the script that will explaining design principles
you applied in PSA design.
Wednesday 2/13
Homework
Peer Review: Screencast Design Justification Due. Go to
the Peer Review Forum and follow the directions to post
the URL to your screencast.
Thursday 2/14
Today, in class.
1. Go to the Peer Review Forum and follow the directions to
respond to a peer’s screencast.
2. Begin revision work on Project 2 Deliverables.
Sunday 2/17
PROJECT 2 DELIVERABLES DUE. Submit your work as follows
to the submissions drop box:
1. PSA: Submit an image (JPEG, PNG, etc.) or PDF file.
Compress if your file is over 1 MB.
2. Screencast: cut and paste the URL to your screencast
in the comment area of the submissions box or in as a
separate document file.
3. To avoid a point penalty, verify your submission.
Do not rely solely on bblearn’s confirmation that your
work submitted. You need to check that your work
submitted correctly.
This means you need to go back to the drop box after
submitting your work and 1) open your document files,
and 2) check that the URL will work by cutting and
pasting what you submitted into a browser.

3. ENGL 313 Business Writing Page 3 of 2
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