This document provides the schedule and requirements for Project 4 of the ENGL 313 Business Writing course. It outlines the due dates and deliverables over the course of 4 weeks. Students will research and analyze a crisis communication event, collecting data and notes in a research dossier notebook. They will then draft a white paper analyzing the event and create a screencast presenting their analysis. Deliverables due at the end of the project include the white paper, link to the research notebook, and link to the screencast. Students are reminded to verify their submissions are uploaded correctly.

1. ENGL 313 Business Writing Page 1 of 3
PROJECT 4 SCHEDULE Weeks 10-13
Crisis Communication
All homework and project deliverables are due by 11:59 PM on the day/date indicated
in this schedule.
Due Date Complete the Following
SPRING RECESS: Monday 3/11 - Friday 3/15
Week 10
Tuesday 3/19
Today, in class.
1. Read and discuss
 Assignment Sheet
 Slidedocs 1 and 2
2. Use links on the project page to investigate a possible Crisis
Communication event for this project.
3. Choose platform for and create research dossier notebook.
Wednesday 3/20
Homework
1. NOTEBOOK URL DUE: Go to the Project 4 page “Share Link”
forum and follow the directions.
2. Brainstorm Ideas Due: Go to the forum and follow the
directions.
Thursday 3/21
Today, in class.
1. Go to the Brainstorm Ideas Forum and follow the directions to
respond to peers’ ideas.
2. Read scholarly articles and choose a frame (organizing method)
for the analysis.
3. Begin collecting source data into notes with analysis comments
in your research dossier notebook. Remember to collect citation
information.

2. ENGL 313 Business Writing Page 2 of 3
Due Date Complete the Following
Week 11
Tuesday 3/26
Today, in class.
1. Discuss and practice coding public comments.
2. Continue collecting source data into notes with analysis
comments and coding public comments in your research
dossier notebook.
3. Create graphs and charts to visualize the data from coding
public comments.
Wednesday 3/27
Homework
Finish collecting source data into notes with analysis comments
and coding public comments in your research dossier notebook.
Thursday 3/28
Today, in class.
Discuss slidedoc 3 and begin drafting the white paper (use
Word Tutorials if you need help with composing a table of
contents).
Sunday 3/31
Homework
Peer Review: White Paper Due. Finish the draft of the white
paper.
Week 12
Tuesday 4/2
Today, in class.
1. Go to the Peer Review Forum and follow the directions to
respond to a peer’s draft.
2. Study and discuss slidedoc 4
Wednesday 4/3
Homework
1. Read: “How to Read Body Language”
2. Choose an apology video to analyze. It does not have to be
related to your crisis event.
Thursday 4/4
Today, in class.
1. TedTalk Videos.
2. Begin drafting script for the screencast.

3. ENGL 313 Business Writing Page 3 of 3
Due Date Complete the Following
Week 13
Tuesday 4/9
Today, in class.
Continue drafting script for the screencast.
Wednesday 4/10
Homework
Peer Review: Screencast Due. Go to the Peer Review Forum
and follow the directions to post the URL to your screencast.
Thursday 4/11
Today, in class.
1. Go to the Peer Review Forum and follow the directions to
respond to a peer’s screencast.
2. Begin revising Project 4 deliverables for final draft submission.
Sunday 4/14
PROJECT 4 DELIVERABLES DUE
1. White Paper, Submit your white paper as a Word or PDF. If
the file is over 1 MB, compress it before uploading.
2. Research Dossier, cut and paste the public URL to your
shared notebook in the comment area in BbLearn or in a
separate document file.
3. Screencast, cut and paste the URL to your screencast in the
comment area in BbLearn or in a separate document file.
4. To avoid a point penalty, verify your submission.
Do not rely solely on bblearn’s confirmation that your work
submitted. You need to check that your work submitted
correctly.
This means you need to go back to the drop box after
submitting your work and 1) open your document files, and
2) check that the URL will work by cutting and pasting what
you submitted into a browser.