Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
درمان جدید اریتمای مقاوم صورت مرتبط با روزاسه، دکتر محمد بقایی Mohammad Baghaei
سازمان غذا و داروی ایالات متحده امریکا مصرف کرم یک درصد اکسی متازولین هیدروکلراید oxymetazoline hydrochloride را برای درمان موضعی اریتمای مقاوم صورت مرتبط با روزاسه را مورد تایید قرار داد .
اریتمای مقاوم صورت مرتبط با روزاسه یکی از چالشهای مهم و دردسرزای بیماران مبتلا و پزشکان معالج به شمار می رود .
Aula da Disciplina Processos de Produção Quimcos, da Faculdade Area1 - Grupo DeVry - Tema: Reatores Industriais.
Processo de Nitração (Explosivos) e Produção de Etilieno Glicol
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Fabio Mittelstaedt
The common questions in the market today are: How can I Design a Results Driven Digital Strategy? Mobile Strategies Sell or it is just about a better Customer Experience?
What are the key building blocks to envision and build an innovative digital strategy? How disruptive it should be? As much as FinTech Startup Winners? And how can I establish a flexible Digital Roadmap, that can change constantly in this new agile world? What happens if I build an apparently Perfect Digital Customer Journey and do not transform my corporation from inside? The new Point of View “Designing a Results Driven Digital Strategy” aims to analyze and provoke a series of strategic reflections on issues & opportunities such as digital customer experience maturity, personalization, digital transformation, analytics insights, mobility, agile organization, benefits and results of digital projects etc, which I have combined with examples from my practical experience and innovative cases in the marketplace.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Explore the cutting-edge eCommerce trends that will define 2024 and revolutionize the way you do online business. Don't miss out on the insights that will keep you ahead of the curve. Download now and stay at the forefront of eCommerce innovation! 🌐💡
Dive into the future of digital commerce with our latest eBook: https://bit.ly/3Ha5bbv
The Future of E-commerce how digital marketing is shaping online shopping.pdfNikhil Khunteta
E-commerce has grown rapidly over the ultimate decade and continues to shape the way people store and make purchases online. The future of e-commerce and digital advertising is crucial in appreciating how online buying will continue to evolve and affect corporations and consumers alike. In this presentation, we will discuss the future of e-commerce, the role of digital advertising and marketing in shaping online shopping, and how businesses can continue to be beforehand of the curve in this rapidly changing industry.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
In this presentation, Achyuth introduces SMAC and associated trends. Achyuth opines that Analytics is the brain that enabled SMAC to happen and he wants to develop a solution to help Small and Medium businesses to have their own analytics brain.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Read on to get a snapshot of key
consumer interaction trends that are
disrupting digital marketing. Learn about
strategies to tackle new challenges.
It’s all here… in byte-sized chunks we call
”in-the-minute shots!"
In-a-Snapshot
ZineOne, Inc., 1851 McCarthy Blvd., Milpitas,
CA 95054, www.zineone.com
Times They Are A-Changin’
The Mac had the mouse. The iPod a clickwheel. The iPhone a touchscreen. What about the Apple
Watch, you ask? Well, its got the "digital crown," a tiny knob replacing the conventional crown on
traditional watches, and a "Taptic engine" that helps it communicate.
The ubiquity of mobile devices is rapidly being complemented with wearables and digital accessories
that not only have added screens, but totally new interactions. Yet, it seems that marketers so far
have only just scratched the surface in terms of the possibilities of connecting with their customers in
meaningful ways.
3. 1. Haptic Marketing Anyone?
2. Emergent Interaction Patterns
3. The Long Tail of Interactions
4. Building an Interaction Layer
5. Events. APIs. Actions.
6. The ZineOne Advantage
Content
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
4. 1. Haptic Marketing Anyone?
The shift to Inbound strategies using SEO and
content dripping has been a a good one. While
this required significant investments of time and
budget, this also heralded the age of permission
based marketing.
Use mobile as the focus of your customer communication strategies. Short, bursty communications are the new
norm. Email has become a secondary communication channel, ideal for long-form updates (e.g. a newsletter).
ZineOne, Inc., 1851 McCarthy Blvd., Milpitas,
CA 95054, www.zineone.com
The ongoing smartphone and wearables revolution brings in a form of continuous touch between
consumers and brands that we’ve not seen before. "Haptic Marketing" refers to strategies that leverage
this sense of touch and feedback between a brand and its connected customers. Its about enriching
experiences. Nurturing enduring loyalty. Enabling new, value-based interactions. To Inform. To Engage.
To Induce. To convert!
Stairway To Heaven
We’ve come a long way from email blasts and disruptive banner ads so typical of interruption-based
marketing. Or have we? The allure of a medium that is inexpensive, has mass reach and is measurable
has been too big to ignore. However, with customers in the driver’s seat, opportunities from outbound
marketing are increasingly like finding broken needles in a haystack.
Outbound
Inbound
InteracFve
EffecFveness
Complexity
5. ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
Coming In From the Cold
The Apple Watch’s "digital crown," may
indeed be a tiny knob that forever
changes how consumers and brand
communicate.
Emergence of new devices not only leads
to new interaction patterns, but entirely
new customer behaviors. Which makes
old marketing strategies ineffective.
Internet banner ads that once averaged a
click-through rate of 2%–3% are now
lower than a tenth of that at 0.1%–0.3%.
Meanwhile push notification campaigns
delivering rewards have open rates of
80%.
2. Emergent Interaction Patterns
It is important to identify these trends at early
stages and to formulate effective marketing
strategies that can keep up with the inevitable
change. Lets take a look at some of these
next.
6. In-the-Moment
Location-based browse & search
Transaction-based notifications
Activity-based micro services
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
Cross Device
Research on phone, buy on tablet
Task completion across screens
Continuous screen experiences
Online-to-Offline
Buy online, pickup in store
Value-based upsell
Proximity-based offers
Here are some emergent interaction patterns at the forefront of new consumer
experiences connecting the digital to the physical.
7. The new app economy has miniaturized mobile apps to be conduits for delivering microservices.
There’s an app for that! Like, to hail a cab. Or call a plumber. Or order dinner. The bar is high for
product teams to create apps with high utility, great simplicity and robust transaction support.
Meanwhile, interaction patterns are stretching product priorities to enable social actions, intent actions
(such as product likes, add to wish list, share with a friend), actions that connect user activity
(synchronized shopping cart), etc.
3. The Long Tail of Interactions
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
The problem of enabling connected experiences is
compounded as brands add apps for new touch points –
there are over 6000 apps already on iTunes for Apple
watch!
Traditional software design, which focuses on delivering
great experiences to known users, for known use cases, is
in fact under great pressure due to the pace of change in
devices, apps, and interaction patterns. Providing
meaningful, data-driven experiences to all users is what the
long tail of interactions requires. Next, lets look at how apps
can deliver new overlay experiences.
Unknown
users, Known
use cases
Known users,
Known use
cases
Unknown
users,
Unknown use
cases
Known users,
unknown use
cases
Users
Use cases
8. Product teams today need new strategies to build a ”interaction layer" that can connect all of the digital
touch points through which consumers interact with the brand. Product and marketing teams are
looking to enable real-time customer communications at forefront of this transformative "haptic"
change.
Relevant communication is critical to multichannel, connected customer journeys. Whether you are in
a store or browsing online, you want brand interactions to reflect your needs and be value additive.
ZineOne gives product teams a high-throughput messaging infrastructure and flexible integration
options through in-built Enterprise Integration Patterns as pipes & filters for extensible processing
using server-side javascript. Use event-driven triggers to enrich enterprise data and consume micro-
services business APIs. With ZineOne, brands can leverage user profiles, past history, loyalty status
and more to engage their customers effectively.
4. Building an Interaction Layer
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
Easily embed notifications, in-app
messages and even in-app chat, that can
be controlled dynamically from the
ZineOne cloud. Free up precious
engineering resources while empowering
business users to drive and manage
customer engagement.
• InteracFon
• TransacFon
• OperaFon
Events
• eCommerce
• CRM
• CMS
APIs
• NoFficaFons
• In-App Msgs
• Deep Links
AcFons
9. 5. Data Drives Action
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
Context is a key component for a great experience.
It encompasses knowledge of:
² Who is the customer?
² What’s their location?
² What kind of device is being used?
² What are some of the historical interactions of
this customer with the brand?
² Any product preferences?
Typically, brands have a lot of this contextual information
already, but it resides in isolated pools and is not easily
accessible to the customer facing staff or to the marketer. In
order to drive conversions on mobile, marketers need to
have access to all this information to interact with the
customer knowledgably.
For example, a retail app may have the following information about a user: Megan, age 30-45,
periodically buys clothes for children via her smartphone. She can be sent extremely relevant offers
on her phone. “Hi Megan! We have a 15% discount just for you on children's’ clothing”
10. ZineOne is the industry’s first marketing platform specifically built to respond to event triggers in real-
time and enable dynamic customer interactions using a path-breaking declarative integration
framework. True power of multichannel analytics can now be unleashed to take real-time actions that
influence the customer journey — through in-app messaging, on-device notifications or through
persistent inbox messages.
ZineOne platform is built with proven enterprise technologies like Java, a high-throughput, horizontally
scalable, event processing platform, highly scalable and distributed data stores (HBase & MongoDB).
The platform supports in-built Enterprise Integration Patterns such as pipes & filters for a declarative
and highly extensible approach to data integration. No programmers required!
6. The ZineOne Advantage
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com
ZineOne provides visual drag-n-drop tooling for business
users to design customer journeys and in-built conversion
analytics to monitor campaign performance.
We provide SDKs for application integration on all major
platforms, including web apps as well as native or hybrid
mobile apps.
11. "Event-triggering tactics
are likely seen as a
baseline methodology for
planning and executing
real-time, personalized
multichannel marketing." -
Gartner, May 2015
ZineOne, Inc., 1851 McCarthy Blvd.,
Milpitas, CA 95054, www.zineone.com