This webinar discusses the limitations of using the native Marketo-Dynamics CRM connector and provides 7 reasons to use a specialized integration platform instead. The native connector does not prevent data duplication or enable workflow management between the systems. A specialized platform provides bi-directional syncing to prevent duplicates, pushes tasks as closed in Dynamics, uses actual field names for lookups, and allows managing workflows without involving CRM admins. It also supports multiple instance types and dedicated support for the integration. Attendees are polled about next steps like a demo or attending a future webinar for a deeper dive on Bedrock Data's specialized integration platform.