SlideShare a Scribd company logo
Tammy Gordon 	
VP of AARP Studios 	
	
Alejandra Owens	
Director of Media 	
& Community	
Caleb Wilkerson	
Managing Content Editor	
Jen Reeves 	
Training Advisor	
Andrew Bates 	
Analytics Advisor	
	
Karen Chong	
Development Director	
Celia Berenson 	
Admin Assistant 	
Jeff Taylor 	
Strategist 	
Meghan	
Murphy	
Strategist 	
Veronica Segovia 	
Project	
Coordinator 	
Margee Finn Frame 	
Multi-Media 	
Producer 	
Krisha Paz 	
Project 	
Coordinator 	
Stephanie Salguero 	
Consultant 	
Deb Long 	
Producer 	
David Friedman	
Multi-Media 	
Producer 	
John Allen 	
Consultant	
AARP STUDIOS
TEAM	
Jen Martin 	
Strategist 	
Chris Coxen 	
Community 	
Marketing Snr
Advisor 	
Cheryl Martin 	
Radio
Consultant 	
Caitlin	
Rossman 	
Multi-Media
Producer 	
TJ Cooney	
Multi-Media
Producer 	
Viviana Pagan-
Muniz	
Strategist
APPENDIX: Sources
Rule of One: AARP Studios
Stat About Engagement on Twitter:
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
Top 10 Tools for Video and Images:
http://www.socialmediaexaminer.com/use-short-video-for-social-marketing/
http://www.socialmediaexaminer.com/create-graphics-for-social-media/
Image on Tracking Results slide: http://snip.ly/6EN2#http://kimgarst.com/how-to-use-google-analytics-
to-optimize-your-content
How To Create a Simple Report:
http://simplymeasured.com/blog/
Influencer Tips from Convergence in Communication Conference Panel:
“Building and Maintaining Relationships with Digital Influencers”
Staff Structure from AARP Studios Roadshow
Logos from Google search
Design: Canva.com

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University of Maryland Career Center Workshop

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  • 22. Tammy Gordon VP of AARP Studios Alejandra Owens Director of Media & Community Caleb Wilkerson Managing Content Editor Jen Reeves Training Advisor Andrew Bates Analytics Advisor Karen Chong Development Director Celia Berenson Admin Assistant Jeff Taylor Strategist Meghan Murphy Strategist Veronica Segovia Project Coordinator Margee Finn Frame Multi-Media Producer Krisha Paz Project Coordinator Stephanie Salguero Consultant Deb Long Producer David Friedman Multi-Media Producer John Allen Consultant AARP STUDIOS TEAM Jen Martin Strategist Chris Coxen Community Marketing Snr Advisor Cheryl Martin Radio Consultant Caitlin Rossman Multi-Media Producer TJ Cooney Multi-Media Producer Viviana Pagan- Muniz Strategist
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  • 24. APPENDIX: Sources Rule of One: AARP Studios Stat About Engagement on Twitter: http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it Top 10 Tools for Video and Images: http://www.socialmediaexaminer.com/use-short-video-for-social-marketing/ http://www.socialmediaexaminer.com/create-graphics-for-social-media/ Image on Tracking Results slide: http://snip.ly/6EN2#http://kimgarst.com/how-to-use-google-analytics- to-optimize-your-content How To Create a Simple Report: http://simplymeasured.com/blog/ Influencer Tips from Convergence in Communication Conference Panel: “Building and Maintaining Relationships with Digital Influencers” Staff Structure from AARP Studios Roadshow Logos from Google search Design: Canva.com