A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
How to Use Snapchat in the Tourism IndustryKate Talbot
Presented this deck at the eTourism Conference alongside digital marketers from Visit Reno and Visit Philly. Helpful for those who want to know more about millennial marketing and ephemeral storytelling for the B2C audience.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
How to Use Snapchat in the Tourism IndustryKate Talbot
Presented this deck at the eTourism Conference alongside digital marketers from Visit Reno and Visit Philly. Helpful for those who want to know more about millennial marketing and ephemeral storytelling for the B2C audience.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
Getting your chief, your big whig, the big cheese or whatever your affectionate term for your boss man/lady is, it's likely that no matter how much they love you, they are hesitant to jump on social. Instead of all of the fluffy facts (which aren't actually fluffy), here's a top 20 reason why your CEO should be lovin' on social.
Keep Up Your Chin Up! Content Creation and Covid-19
Let's face it. It's been a hard year.
If you're a content creator or a communications professional, you've likely been in crisis mode for months.
Stop. Take a breath.
What can we learn from this pandemic and how can we use it to re-connect with our audiences?
We'll talk about some information that will shape how to approach content generation in 2021 and beyond as well as some concrete ways to simplify that process and maximize results in the coming year.
Social Media Studio - Twitter Tools (01-25-11)Michael DeAloia
Twitter is becoming the de facto communication and knowledge share platform for millions of users on a daily basis. How best to manage your Twitter account? How do you target your followers? What systems and tools are best to manage your Twitter experience? What mobile application to use? These and other issues will be offered in the Social Media Studio's "Twitter Tools" class.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.
Guardian Mobile Innovation Lab: Lab lightning talksSarah Schmalbach
Members of the Guardian Mobile Innovation Lab present talks about their projects and methodologies at the Lab's wrap-up event on Monday, March 26th, 2018 in New York City.
What's the ROI of your organic content? Can you track the influence of Instagram outside of followers or likes? How impactful is your holistic marketing campaign on driving your results ? Facebook's people based attribution modelling and in depth analytics now allow marketers to gather meaningful insights across all of their social platforms opening up new powers for marketers to measure success and drive results. This session will uncover the tools and capabilities to go beyond Google analytics and understand mutli channel attribution using Facebook's latest tools and updates.
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
A presentation given at the 2009 Digital Media Measurement & Pricing Summit in New York City on the topic: How best to utilize and measure user generated content.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
Getting your chief, your big whig, the big cheese or whatever your affectionate term for your boss man/lady is, it's likely that no matter how much they love you, they are hesitant to jump on social. Instead of all of the fluffy facts (which aren't actually fluffy), here's a top 20 reason why your CEO should be lovin' on social.
Keep Up Your Chin Up! Content Creation and Covid-19
Let's face it. It's been a hard year.
If you're a content creator or a communications professional, you've likely been in crisis mode for months.
Stop. Take a breath.
What can we learn from this pandemic and how can we use it to re-connect with our audiences?
We'll talk about some information that will shape how to approach content generation in 2021 and beyond as well as some concrete ways to simplify that process and maximize results in the coming year.
Social Media Studio - Twitter Tools (01-25-11)Michael DeAloia
Twitter is becoming the de facto communication and knowledge share platform for millions of users on a daily basis. How best to manage your Twitter account? How do you target your followers? What systems and tools are best to manage your Twitter experience? What mobile application to use? These and other issues will be offered in the Social Media Studio's "Twitter Tools" class.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.
Guardian Mobile Innovation Lab: Lab lightning talksSarah Schmalbach
Members of the Guardian Mobile Innovation Lab present talks about their projects and methodologies at the Lab's wrap-up event on Monday, March 26th, 2018 in New York City.
What's the ROI of your organic content? Can you track the influence of Instagram outside of followers or likes? How impactful is your holistic marketing campaign on driving your results ? Facebook's people based attribution modelling and in depth analytics now allow marketers to gather meaningful insights across all of their social platforms opening up new powers for marketers to measure success and drive results. This session will uncover the tools and capabilities to go beyond Google analytics and understand mutli channel attribution using Facebook's latest tools and updates.
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
A presentation given at the 2009 Digital Media Measurement & Pricing Summit in New York City on the topic: How best to utilize and measure user generated content.
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Cross-Network Social Marketing
Sandy Pell’s ability to deliver successful product releases, generate trending content for consumer and lifestyle publications, and raise executives’ thought leadership statuses has helped HootSuite generate thousands of media mentions per year.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Bayer 04 Leverkusen Fußball GmbH Strategic Partnerships: 2017David Herman
For the uninitiated, Javier Hernández Balcázar is a Mexican professional footballer who plays forward for the German club Bayern Leverkusen and the Mexican National Team, but is commonly known by his nickname: Chicharito (or Mexican Spanish: Little Pea).
1. 1
WHY BRANDS LOVE CAPTIV8
Proven track record and established
partnerships with top brands & advertisers
AND MANY MORE!
Best-in-class influencer activation programs
Cross-platform turnkey activations:
YouTube, Snapchat, Instagram, Vine,
Twitter & Facebook
Artificial intelligence platform that
turns data into actionable insights
4. CASE STUDY : GROUP ME
To drive downloads/installs of the Microsoft mobile app, GroupMe,
Captiv8 conducted a clue-based game with influencers to win tickets
to the championship game.
5.9 MM
Impressions
89,000
Engagements
1
Snapchatter
3
Viners
5
Instagrammers
5. CASE STUDY : CHIPS AHOY!
Chips Ahoy! was looking to build their Social buzz. Their current
Instagram Following was only 1,600 users. Captiv8 leveraged
influencers into creating trendy ways to eat cookies.
1.2 MM
Impressions
56,000
Engagements
5
Instagrammers
6. 6
Amazon leveraged Captiv8’s Influencer marketing
platform to drive awareness around two shows
releasing on Amazon Instant Video:
Hand of God and The Man in the High Castle.
Upon activation, 10 Influencers traveled to Comic-
Con in San Diego where each talent created a series
of three posts. These posts were tied to creating
awareness around both shows as well as driving foot
traffic to 2 events at Comic-Con promoting the
shows.
PLATFORMS
Case Study
ENTERTAINMENT AND EXPERIENTAL
Hand of God &
The Man in the High Castle
7. 7
The Results
Total C8 Influencers
10
Total Content
30Pieces of Content
Total Impressions
47Million
Total Engagements
10.2MM
Case Study (continued)
ENTERTAINMENT AND EXPERIENTAL
8. DeStorm Power
SAMPLE TALENT PROFILE - INSTAGRAM
1.6M
73%
Male
27%
Female
13-34
Ages
California: 25%
Texas: 20%
Florida: 15%
New York: 12%
US Geo Distribution of Followers
Georgia: 10%
Illinois: 7%
North Carolina: 5%
Other: 11%
Top 10 Posts By Engagement
Most engagements were generated
during the week of July 13
Engagement
Average Half-Life of Post Optimal posting time to drive
highest engagement
Saturday between
10am PST to 12pm PST
was one of the first creators to climb the social media ladder and has
mentored some of the biggest digital stars today. He recently
launched a branded apparel line in partnership with Tilly’s.
1.3%
Avg Engagement Rate
TOTAL FOLLOWERS
570K 1h45
9. STRATEGIC PARTNERSHIPS
WITH THE BEST IN THE BUSINESS
9
To bring you the very best in Influencer talent we have developed strategic partnerships with the top talent and
modeling agencies in the industry. Many of which are also leveraging the Captiv8 marketplace and analytics
platform to manage their talent.