Project communication is a key knowledge area for project managers. These 10 tips will make it easy to get your message across to your project teams and stakeholders.

1. 10 Ways to
Market Your Project
GirlsGuideToPM.com

2. Marketing is
a planned series of tasks
with the objective of
promoting your project
to a wide audience

3. Critical
Small
difference
Source: Project Branding, Peter Taylor, RMC 2014
Quite
important
Marketing impacts
project success
46%
13%
41%

4. Typical project
communication tools

5. #4: Web conference

6. #3: Instant message

7. #2: Reports

8. #1: Stakeholder
management

9. And more
stakeholder management!

10. 10 Ways to
Market Your Project
GirlsGuideToPM.com

11. #1.
Get a good story

12. Desk drops
Achievable
Simple
Aligned
Create a
vision

13. #2.
Start with the team

14. It’s everyone’s
responsibility

15. #3.
Be where they are

16. even though it is
more work

17. #4.
Vary your tools

18. Intranet
Desk drops
Reports
Dashboards
Presentations
Wiki
Pictures
Video
Posters
User
guidesSocial media
Staff
magazine

19. 64% need to hear
information 3-5 times
before they believe it
Source: Edleman Trust Barometer 2013 Study

20. Avoid information overload

21. #5.
Be visual

28. Go visual with
video

30. Image: Tom Goskar via Flickr ‘Give Way to Pedestrains’ https://m.flickr.com/#/photos/chough/1257976934/ CC BY-NC-SA 2.0
#6.
Proofread

31. #7.
Have a plan

32. Be part of a joined up story

33. #8.
Plan for a crisis

34. Have a single
point of contact
Deal only in
facts

35. Cover what is
worrying people
Be fast

36. Have a ‘no power’
back up plan
Stay
on message

38. Image: Metal Chris via Flickr
www.flickr.com/photos/metalchris/2101066566/
#9.
Create feedback loops
Image: Michael Gray via Flickr ‘Fahrenheit Roller Coaster’
https://www.flickr.com/photos/mgrayflickr/4757382510/
CC BY-SA 2.0 Filter applied

39. 0
2
4
6
8
10
Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Project Proteus stakeholder satisfaction scores

40. Image: Greg Westfall via Flickr ‘Brave’
https://www.flickr.com/photos/imagesbywestfall/851405774
7 CC BY 2.0 Cropped
Image: U.S. Army via Flickr
http://www.flickr.com/photos/soldiersmediacenter/3808268208/
#10.
Be brave

41. Sometimes this
is OK

42. Mostly you can
do better

43. Thank you!
I hope you enjoyed these
10 ways to market your project.
Visit GirlsGuideToPM.com to learn
how project managers can
communicate better