1. Unit Plan: The Power of Persuasion
by Hollie Keesee

2. Analyze Learners
•
11th Grade students (Ages 16-17).
•
20 students (14 Caucasian, 5 African American, 1 Asian. 11 Females, 9
Male)
•
4 students with ADHD
•
Students have very little knowledge on topic. None of the students have
taken a course in Psychology before this class.
•
Active Learners

3. Objective
Lesson Outcomes
How students practice
each outcome in this
Lesson
How student
achievement of each
outcome will be
assessed in this course
Students will define major
concepts of the various
persuasion techniques
Group Discussion, Inclass activities
Paper, Presentation
Students will identify realworld examples of how the
techniques of persuasion
are used in our everyday
lives.
Group Discussion, Inclass activities
Presentation
Students will analyze how
cults indoctrinate their
followers, how they keep
their followers and how
they operate.
Group Discussion, Inclass Activities
Paper
Students will learn how to
resist persuasive messages
Group Discussion, Inclass activities
Paper

4. Break down of Unit Plan: Week One
Week 1
Monday
Tuesday
Wednesday
Thursday
Friday
- Introduction
to persuasion
with
PowerPoint
containing
video
examples,
Yale
Approach,
Four
Elements.
-PowerPoint
of Persuasion
Techniques
with
examples
from a video
-Elaboration
likelihood
model
-Review
-Present
Group
Projects
-In-class
Activity and
Discussion
-In-class
activity and
Discussion
- In-class
activity and
discussion.
-Assign
Groups for
AD project
- Work on
Group Project
-In-Class
Activity and
discussion
-Work on
Group
Projects

5. Break down of Unit Plan: Week Two
Week 2
Monday
Tuesday
Wednesday Thursday
Friday
-PowerPoint
and videos
on different
Cults and
their
leaders. An
introduction
to Cults.
-PowerPoint
and Videos on
How to create
a cult using
persuasion
techniques
and on how to
resist a
persuasive
messages.
-Continue Cult
discussions to
keep students
engaged with
project showing
videos and
other media
forms
-Papers due
-Class
Discussion
- Assign
Papers and go
over paper
guidelines/
rubric
-In-class
Activities and
Discussion
-Allow time to
work on paper.
Time will vary
depending on
class discussion.
-In-class
time to
work on
papers
-Review
entire lesson
plan
-Student
evaluation of
lesson
-Start new
lesson ?

6. Use of Technology
•
PowerPoint
•
YouTube
•
Other video methods
•
Internet

7. Works Cited
•
I don’t know what to put here. I just used old class notes (as reminders for
topics) and my own knowledge and ideas to create my Unit plan.