The Lion King was a highly successful remake of the 1994 animated film. It grossed over $1.6 billion at the global box office, making it one of the highest grossing films of all time. Disney employed a carefully planned marketing campaign including character posters, trailers, merchandise, and promotion around the film's 25th anniversary. The film was directed by Jon Favreau and had a voice cast of popular celebrities, contributing to its appeal to both family audiences and fans of the original.
The Lion King remake was a highly successful film that grossed over $1.6 billion globally. Disney carefully planned the marketing campaign, releasing posters, trailers, merchandise, and a soundtrack to promote the film. Jon Favreau directed the remake, and it featured popular actors providing voices like Beyoncé and Donald Glover. Releasing on the anniversary of the original film, The Lion King appealed to both children and families with its fantasy storytelling and themes.
The article discusses several reasons why major superhero films like The Dark Knight, Spider-Man, and Iron Man were successful in attracting audiences:
1) They were distributed by major studios like Warner Bros., Columbia Pictures, and Paramount which provided large budgets for promotion and production values.
2) They were based on well-known comic book characters that already had built-in fanbases.
3) They appealed to teenage audiences with their 12A ratings and action/violence.
4) Films like The Dark Knight and Spider-Man 2 benefited from being highly anticipated sequels.
5) The films featured up-to-date special effects and storylines that captivated viewers
The document discusses several reasons why films may be remade and provides examples. It analyzes the Spanish film REC (2007) and its American remake Quarantine (2009), noting they were shot similarly but the remake had a larger budget and more famous actors. It also examines the remake of The Karate Kid (2010), highlighting how the involvement of Will Smith and Jackie Chan helped market the film and related products. Columbia Pictures distributed both films, showing how remakes can utilize horizontal integration between production and distribution for profit.
1) Companies remake films for profit, as production values and technology have advanced, allowing for higher quality remakes that appeal to wider audiences.
2) Remakes of popular franchises like Batman are low-risk endeavors that build on existing audiences and intellectual property, ensuring financial success.
3) Political and social contexts can impact remakes, like how Steven Spielberg remade War of the Worlds to reflect post-9/11 fears rather than Cold War anxieties of the 1953 original.
This document discusses the production and marketing techniques used for the Harry Potter film series. It covers the technologies used in production such as cameras, green screens, and CGI. It also discusses the casting of well-known older actors like Maggie Smith and Richard Harris to attract adult audiences. Key locations for filming included castles in England and Scotland. Marketing efforts included the Warner Bros. studio tour, cross-promotions, and targeting both child and adult audiences.
The document discusses several reasons why directors create remakes of old movies. One reason is to capitalize on existing popular franchises or genres that will attract audiences. Another is to take advantage of new technologies to improve special effects or better represent the original work. Additionally, remakes allow studios to profit from multiple releases of the same property through synergies across production, distribution, and merchandising channels. Horizontal integration of production and distribution companies enables studios to profit from both original and remake versions. Social and political contexts may also influence which works are remade to better resonate with contemporary audiences. Overall, the primary motivation for remakes is the potential for increased financial returns through existing brand recognition and expanded monetization opportunities.
Matthew decided to design a poster for the upcoming live-action remake of The Lion King. He researched recent Disney posters such as Beauty and the Beast and The Jungle Book for inspiration. Disney posters tend to be busy with many characters and vibrant colors. They often include the cast names and company credits. The original Lion King posters from 1994 were similar in design. Matthew's poster will follow Disney conventions but differ from previous Lion King posters. He will include key motifs like Pride Rock and the rising sun symbolizing the circle of life. While Disney posters are usually busy, Matthew is drawn to a minimalist style that is still detailed and targets families.
The combination of the main film and ancillary texts is effective according to the document. The posters, radio trailer, and questionnaires worked together to advertise the film and create intrigue around its comedic time travel plot involving a fidget spinner. Research was done into popular film posters and radio trailers to help design professional ancillary materials that reflected the fun nature of the film and would attract audiences. Feedback confirmed the ancillary texts successfully showcased and sold the film.
The Lion King remake was a highly successful film that grossed over $1.6 billion globally. Disney carefully planned the marketing campaign, releasing posters, trailers, merchandise, and a soundtrack to promote the film. Jon Favreau directed the remake, and it featured popular actors providing voices like Beyoncé and Donald Glover. Releasing on the anniversary of the original film, The Lion King appealed to both children and families with its fantasy storytelling and themes.
The article discusses several reasons why major superhero films like The Dark Knight, Spider-Man, and Iron Man were successful in attracting audiences:
1) They were distributed by major studios like Warner Bros., Columbia Pictures, and Paramount which provided large budgets for promotion and production values.
2) They were based on well-known comic book characters that already had built-in fanbases.
3) They appealed to teenage audiences with their 12A ratings and action/violence.
4) Films like The Dark Knight and Spider-Man 2 benefited from being highly anticipated sequels.
5) The films featured up-to-date special effects and storylines that captivated viewers
The document discusses several reasons why films may be remade and provides examples. It analyzes the Spanish film REC (2007) and its American remake Quarantine (2009), noting they were shot similarly but the remake had a larger budget and more famous actors. It also examines the remake of The Karate Kid (2010), highlighting how the involvement of Will Smith and Jackie Chan helped market the film and related products. Columbia Pictures distributed both films, showing how remakes can utilize horizontal integration between production and distribution for profit.
1) Companies remake films for profit, as production values and technology have advanced, allowing for higher quality remakes that appeal to wider audiences.
2) Remakes of popular franchises like Batman are low-risk endeavors that build on existing audiences and intellectual property, ensuring financial success.
3) Political and social contexts can impact remakes, like how Steven Spielberg remade War of the Worlds to reflect post-9/11 fears rather than Cold War anxieties of the 1953 original.
This document discusses the production and marketing techniques used for the Harry Potter film series. It covers the technologies used in production such as cameras, green screens, and CGI. It also discusses the casting of well-known older actors like Maggie Smith and Richard Harris to attract adult audiences. Key locations for filming included castles in England and Scotland. Marketing efforts included the Warner Bros. studio tour, cross-promotions, and targeting both child and adult audiences.
The document discusses several reasons why directors create remakes of old movies. One reason is to capitalize on existing popular franchises or genres that will attract audiences. Another is to take advantage of new technologies to improve special effects or better represent the original work. Additionally, remakes allow studios to profit from multiple releases of the same property through synergies across production, distribution, and merchandising channels. Horizontal integration of production and distribution companies enables studios to profit from both original and remake versions. Social and political contexts may also influence which works are remade to better resonate with contemporary audiences. Overall, the primary motivation for remakes is the potential for increased financial returns through existing brand recognition and expanded monetization opportunities.
Matthew decided to design a poster for the upcoming live-action remake of The Lion King. He researched recent Disney posters such as Beauty and the Beast and The Jungle Book for inspiration. Disney posters tend to be busy with many characters and vibrant colors. They often include the cast names and company credits. The original Lion King posters from 1994 were similar in design. Matthew's poster will follow Disney conventions but differ from previous Lion King posters. He will include key motifs like Pride Rock and the rising sun symbolizing the circle of life. While Disney posters are usually busy, Matthew is drawn to a minimalist style that is still detailed and targets families.
The combination of the main film and ancillary texts is effective according to the document. The posters, radio trailer, and questionnaires worked together to advertise the film and create intrigue around its comedic time travel plot involving a fidget spinner. Research was done into popular film posters and radio trailers to help design professional ancillary materials that reflected the fun nature of the film and would attract audiences. Feedback confirmed the ancillary texts successfully showcased and sold the film.
The document discusses the effectiveness of ancillary texts in promoting a short film called "Winner Winner Fidget Spinner". It describes creating posters, questionnaires, and a radio trailer to advertise the film. The posters used bright colors and images from the film to convey its lighthearted tone. Feedback from questionnaires helped improve the posters. The radio trailer included music, quotes and exaggerated narration to intrigue audiences. Overall, researching other media helped make the ancillary texts professional and effective at supporting the main production.
The document provides information about the 1976 and 2013 film adaptations of Carrie, including directors, release years, distributors, budgets, and box office earnings. It lists tasks for comparing the two films and reading related articles. One task is to write an article section on the 2013 Carrie remake discussing the director's reasons for remaking it, the intended audience, how trends influenced the decision, the relationship between the production companies, and products created for synergistic marketing. Details are provided on Kimberly Peirce's goals for the remake in targeting teens and filling a gap in the horror genre market. The relationship between Screen Gems, which distributed both films, is noted as a financial factor, as is the higher $30 million
The document discusses how the media product's opening sequence uses and challenges conventions of real romance film openings. Some conventions it follows include using credits/titles with institutional names, simple narrative/transitions, natural lighting/settings, and maintaining continuity between shots. Some conventions it challenges include using teenage main characters rather than adult actors and a more noticeable soundtrack rather than subtle music. The goal was to create a realistic yet unique opening sequence that would appeal to audiences.
To create costumes for their music video that would appeal to their target audience of 13-24 year olds, the document discusses researching the fashion styles of that age group on social media. It describes choosing a checked shirt for the male actor that symbolizes romance, as well as jeans and a floral top for the actors that would be casual outfits for a park visit. The document also notes keeping the musician in trademark clothes like at concerts to establish his persona for new fans.
The document discusses how the filmmakers drew inspiration from post-apocalyptic films like 28 Days Later, The Book of Eli, The Road, and I Am Legend for various elements of their short film. They emulated locations, props, costumes, characters, sounds, and titles from these films to recreate the look and feel of the post-apocalyptic genre. While their film was inspired by these other works, it was not meant to be an exact replica and had to adapt certain elements due to budget and time limitations. The document analyzes the influences on their mise-en-scene, narrative, characters, and other components to demonstrate how it engages with conventions of the post-apocalyptic
The document discusses how the media product uses and challenges conventions of real romance films. It follows many conventions, such as having two main characters of the opposite sex, simple costumes and settings, natural lighting, and a narrative involving two people falling in love. However, it challenges conventions by having teenage main characters, a less masculine male character, and an unconventional unhappy ending. The document also discusses how the product uses conventions and genre cues through its mise-en-scene, editing, sound, and narrative to signal to audiences that it is a romance genre film.
The document provides information about the 1976 film Carrie and the 2013 remake, directed by Brian De Palma and Kimberly Peirce respectively. It notes the directors, years of release, distributors, budgets and box office earnings of both films. The document also discusses Kimberly Peirce's reasons for remaking Carrie, including advances in technology and casting popular actors. Synergy between the films and related products is mentioned as a way to maximize profits.
This document discusses various marketing methods for motion pictures, including advertising, branding, posters, photo shoots, websites, and social media. It provides examples of how each method was used to market the film Jurassic Park and other films. The document also includes mock-ups of a film noir poster, website, social media page, and interviews that incorporate these marketing techniques to hypothetically promote a film noir movie.
The document discusses how the media product's opening sequence uses and challenges conventions of real media products. Specifically:
- It includes credits and titles like real films to appear professional while using its own unique font styles.
- It features heterosexual teen main characters, challenging the convention of adult leads, to attract a younger audience.
- It uses natural lighting, basic props and settings, and a soundtrack to remain realistic while challenging conventions in other ways like the male lead's appearance.
- It includes a voiceover for clarity and uses continuity in editing to maintain a smooth professional style like real films.
The document discusses how the media product's opening sequence uses and challenges conventions of real media products. Specifically:
- It follows conventions like using credits/titles but with its own unique font and style.
- It uses teenagers as main characters instead of adults, going against romance convention, but still aims to be realistic.
- Settings and props are kept simple and realistic, as in low-budget romance films.
- It includes a voiceover for narrative clarity, inspired by the popular film Dear John.
- Editing aims to maintain continuity and a smooth realistic flow between shots, appearing like a real media product.
The document provides information about how Disney marketed both the 1967 and 2016 versions of The Jungle Book film. It discusses various marketing strategies used, including posters, trailers, merchandise, interviews and more. For the 2016 version specifically, it mentions marketing tactics like social media campaigns, billboards, and virtual reality experiences. The document also includes analyses of posters from both films, discussing how media language and representations are used to appeal to different audiences.
The document provides information about the 1976 film Carrie and its 2013 remake. It details the directors, release years, distributors, budgets and box office earnings of both films. It then discusses Kimberly Peirce's reasons for remaking Carrie, including taking advantage of new technology and targeting a younger audience by casting Chloe Grace Moretz. The document also notes how synergies like merchandise and soundtrack songs were used to promote the remake and maximize profits.
The document provides information about the 1976 and 2013 film adaptations of Carrie, including details about the directors, budgets, box office performances, and target audiences. It notes that the 2013 remake had a higher budget but was also more financially successful. The document discusses how advancements in technology allowed the newer version to have improved special effects. It also explains that the remake was influenced by rising horror film trends and popularity, and that having a popular actress like Chloe Grace Moretz in the lead role helped appeal to younger audiences. Synergy between related products and the two films' production companies (United Artists and Screen Gems) helped both profit from the Carrie franchise.
The document discusses various aspects of the short film that was created, including:
1) The film's genre is difficult to define as it contains elements of comedy, drama, and emotion without any one element outweighing the others.
2) The film follows a three-act structure and tells a story of a boy grieving his sister's death who discovers what makes her happy through time travel with an iPod.
3) Great care was taken with aspects like costumes, locations, and music to immerse the audience in different eras and advance the narrative.
This document discusses factors that contribute to the success of superhero films at the box office. It analyzes several highly successful superhero movies like The Dark Knight, Spiderman, and Iron Man. These films attracted wide audiences through appealing characters, large budgets for marketing, and targeting both male and female demographics. The document also notes that upcoming films like The Amazing Spiderman and The Dark Knight Rises are anticipated to be hits due to their popular source material and involvement of star directors and actors.
The document provides details about three comedy movies: Hot Fuzz, Anchorman, and Clerks. It discusses the synopsis, budget/costs, release details, locations used, and production companies for each film. Hot Fuzz had a low budget of $12 million which it profited $70 million from. It was filmed primarily in one UK location. Anchorman had a higher budget of $26 million due to using famous Hollywood actors and multiple filming locations. Clerks had an extremely low budget of $27,000 since it was filmed in black and white using unknown actors at one location.
The document compares the 1976 and 2013 film adaptations of Carrie. The 1976 version was directed by Brian De Palma with a budget of $1.8 million and box office takings of $33.8 million. The 2013 remake was directed by Kimberly Peirce with a higher budget of $30 million but lower box office of $82.7 million. Technological advances allowed the 2013 version to utilize new filmmaking techniques not available in 1976. Chloe Grace Moretz was cast in the 2013 version to attract both new younger audiences and fans of the original film.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It summarizes how the poster uses conventions like central characters and coming-of-age film tropes but challenges conventions through its gritty urban location. It develops magazine conventions by featuring two main characters and keeping a minimalist layout. The trailer uses conventions like an establishing shot and narrative structure but challenges conventions through diverse casting and an original soundtrack without lyrics.
The document summarizes a film group's plans for their short film project, including creating a website and social media presence to promote the film. They will film in and around Reigate on a very low budget using an SLR camera. The film will be a teen romance/drama set in the summer focusing on a love triangle, and will incorporate influences from films like Juno and Eternal Sunshine of a Spotless Mind. The target audience is ages 16-28.
The document discusses how the media product uses and challenges conventions of the British social realism or "Brit Grit" film genre in its opening titles, camerawork, mise-en-scene, and sound design. Specifically, it keeps the simplistic white title design over black background of films like Football Factory but varies the positioning. Camera movement is minimal except for one tracking shot to involve the audience. Costumes and locations portray working-class characters and settings recognizably. Music and a voiceover introduce themes aggressively as in Rock n Rolla to set expectations for the film's sex, drugs and violence while critiquing modern life.
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
Film posters use images, text, and design elements to quickly convey essential information about a film's genre, tone, and subject matter to potential viewers passing by. Effective posters prominently feature iconic imagery that hints at the film's narrative and includes text that identifies the title, directors, actors, quotes, awards, and a brief tagline to pique interest. Within these limited elements, posters must clearly and concisely communicate the appropriate mood, themes, and expected experience of watching the film.
The document discusses the effectiveness of ancillary texts in promoting a short film called "Winner Winner Fidget Spinner". It describes creating posters, questionnaires, and a radio trailer to advertise the film. The posters used bright colors and images from the film to convey its lighthearted tone. Feedback from questionnaires helped improve the posters. The radio trailer included music, quotes and exaggerated narration to intrigue audiences. Overall, researching other media helped make the ancillary texts professional and effective at supporting the main production.
The document provides information about the 1976 and 2013 film adaptations of Carrie, including directors, release years, distributors, budgets, and box office earnings. It lists tasks for comparing the two films and reading related articles. One task is to write an article section on the 2013 Carrie remake discussing the director's reasons for remaking it, the intended audience, how trends influenced the decision, the relationship between the production companies, and products created for synergistic marketing. Details are provided on Kimberly Peirce's goals for the remake in targeting teens and filling a gap in the horror genre market. The relationship between Screen Gems, which distributed both films, is noted as a financial factor, as is the higher $30 million
The document discusses how the media product's opening sequence uses and challenges conventions of real romance film openings. Some conventions it follows include using credits/titles with institutional names, simple narrative/transitions, natural lighting/settings, and maintaining continuity between shots. Some conventions it challenges include using teenage main characters rather than adult actors and a more noticeable soundtrack rather than subtle music. The goal was to create a realistic yet unique opening sequence that would appeal to audiences.
To create costumes for their music video that would appeal to their target audience of 13-24 year olds, the document discusses researching the fashion styles of that age group on social media. It describes choosing a checked shirt for the male actor that symbolizes romance, as well as jeans and a floral top for the actors that would be casual outfits for a park visit. The document also notes keeping the musician in trademark clothes like at concerts to establish his persona for new fans.
The document discusses how the filmmakers drew inspiration from post-apocalyptic films like 28 Days Later, The Book of Eli, The Road, and I Am Legend for various elements of their short film. They emulated locations, props, costumes, characters, sounds, and titles from these films to recreate the look and feel of the post-apocalyptic genre. While their film was inspired by these other works, it was not meant to be an exact replica and had to adapt certain elements due to budget and time limitations. The document analyzes the influences on their mise-en-scene, narrative, characters, and other components to demonstrate how it engages with conventions of the post-apocalyptic
The document discusses how the media product uses and challenges conventions of real romance films. It follows many conventions, such as having two main characters of the opposite sex, simple costumes and settings, natural lighting, and a narrative involving two people falling in love. However, it challenges conventions by having teenage main characters, a less masculine male character, and an unconventional unhappy ending. The document also discusses how the product uses conventions and genre cues through its mise-en-scene, editing, sound, and narrative to signal to audiences that it is a romance genre film.
The document provides information about the 1976 film Carrie and the 2013 remake, directed by Brian De Palma and Kimberly Peirce respectively. It notes the directors, years of release, distributors, budgets and box office earnings of both films. The document also discusses Kimberly Peirce's reasons for remaking Carrie, including advances in technology and casting popular actors. Synergy between the films and related products is mentioned as a way to maximize profits.
This document discusses various marketing methods for motion pictures, including advertising, branding, posters, photo shoots, websites, and social media. It provides examples of how each method was used to market the film Jurassic Park and other films. The document also includes mock-ups of a film noir poster, website, social media page, and interviews that incorporate these marketing techniques to hypothetically promote a film noir movie.
The document discusses how the media product's opening sequence uses and challenges conventions of real media products. Specifically:
- It includes credits and titles like real films to appear professional while using its own unique font styles.
- It features heterosexual teen main characters, challenging the convention of adult leads, to attract a younger audience.
- It uses natural lighting, basic props and settings, and a soundtrack to remain realistic while challenging conventions in other ways like the male lead's appearance.
- It includes a voiceover for clarity and uses continuity in editing to maintain a smooth professional style like real films.
The document discusses how the media product's opening sequence uses and challenges conventions of real media products. Specifically:
- It follows conventions like using credits/titles but with its own unique font and style.
- It uses teenagers as main characters instead of adults, going against romance convention, but still aims to be realistic.
- Settings and props are kept simple and realistic, as in low-budget romance films.
- It includes a voiceover for narrative clarity, inspired by the popular film Dear John.
- Editing aims to maintain continuity and a smooth realistic flow between shots, appearing like a real media product.
The document provides information about how Disney marketed both the 1967 and 2016 versions of The Jungle Book film. It discusses various marketing strategies used, including posters, trailers, merchandise, interviews and more. For the 2016 version specifically, it mentions marketing tactics like social media campaigns, billboards, and virtual reality experiences. The document also includes analyses of posters from both films, discussing how media language and representations are used to appeal to different audiences.
The document provides information about the 1976 film Carrie and its 2013 remake. It details the directors, release years, distributors, budgets and box office earnings of both films. It then discusses Kimberly Peirce's reasons for remaking Carrie, including taking advantage of new technology and targeting a younger audience by casting Chloe Grace Moretz. The document also notes how synergies like merchandise and soundtrack songs were used to promote the remake and maximize profits.
The document provides information about the 1976 and 2013 film adaptations of Carrie, including details about the directors, budgets, box office performances, and target audiences. It notes that the 2013 remake had a higher budget but was also more financially successful. The document discusses how advancements in technology allowed the newer version to have improved special effects. It also explains that the remake was influenced by rising horror film trends and popularity, and that having a popular actress like Chloe Grace Moretz in the lead role helped appeal to younger audiences. Synergy between related products and the two films' production companies (United Artists and Screen Gems) helped both profit from the Carrie franchise.
The document discusses various aspects of the short film that was created, including:
1) The film's genre is difficult to define as it contains elements of comedy, drama, and emotion without any one element outweighing the others.
2) The film follows a three-act structure and tells a story of a boy grieving his sister's death who discovers what makes her happy through time travel with an iPod.
3) Great care was taken with aspects like costumes, locations, and music to immerse the audience in different eras and advance the narrative.
This document discusses factors that contribute to the success of superhero films at the box office. It analyzes several highly successful superhero movies like The Dark Knight, Spiderman, and Iron Man. These films attracted wide audiences through appealing characters, large budgets for marketing, and targeting both male and female demographics. The document also notes that upcoming films like The Amazing Spiderman and The Dark Knight Rises are anticipated to be hits due to their popular source material and involvement of star directors and actors.
The document provides details about three comedy movies: Hot Fuzz, Anchorman, and Clerks. It discusses the synopsis, budget/costs, release details, locations used, and production companies for each film. Hot Fuzz had a low budget of $12 million which it profited $70 million from. It was filmed primarily in one UK location. Anchorman had a higher budget of $26 million due to using famous Hollywood actors and multiple filming locations. Clerks had an extremely low budget of $27,000 since it was filmed in black and white using unknown actors at one location.
The document compares the 1976 and 2013 film adaptations of Carrie. The 1976 version was directed by Brian De Palma with a budget of $1.8 million and box office takings of $33.8 million. The 2013 remake was directed by Kimberly Peirce with a higher budget of $30 million but lower box office of $82.7 million. Technological advances allowed the 2013 version to utilize new filmmaking techniques not available in 1976. Chloe Grace Moretz was cast in the 2013 version to attract both new younger audiences and fans of the original film.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It summarizes how the poster uses conventions like central characters and coming-of-age film tropes but challenges conventions through its gritty urban location. It develops magazine conventions by featuring two main characters and keeping a minimalist layout. The trailer uses conventions like an establishing shot and narrative structure but challenges conventions through diverse casting and an original soundtrack without lyrics.
The document summarizes a film group's plans for their short film project, including creating a website and social media presence to promote the film. They will film in and around Reigate on a very low budget using an SLR camera. The film will be a teen romance/drama set in the summer focusing on a love triangle, and will incorporate influences from films like Juno and Eternal Sunshine of a Spotless Mind. The target audience is ages 16-28.
The document discusses how the media product uses and challenges conventions of the British social realism or "Brit Grit" film genre in its opening titles, camerawork, mise-en-scene, and sound design. Specifically, it keeps the simplistic white title design over black background of films like Football Factory but varies the positioning. Camera movement is minimal except for one tracking shot to involve the audience. Costumes and locations portray working-class characters and settings recognizably. Music and a voiceover introduce themes aggressively as in Rock n Rolla to set expectations for the film's sex, drugs and violence while critiquing modern life.
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
Film posters use images, text, and design elements to quickly convey essential information about a film's genre, tone, and subject matter to potential viewers passing by. Effective posters prominently feature iconic imagery that hints at the film's narrative and includes text that identifies the title, directors, actors, quotes, awards, and a brief tagline to pique interest. Within these limited elements, posters must clearly and concisely communicate the appropriate mood, themes, and expected experience of watching the film.
The marketing campaign for Frozen was highly successful. It utilized various traditional and viral marketing techniques including teaser posters, trailers, soundtrack releases, merchandise, and social media promotions. This extensive campaign helped make Frozen the highest grossing animated film at that time, with $1.276 billion in box office revenue. The film's song "Let It Go" also became immensely popular, receiving over 1.9 billion views on YouTube. The marketing effectively attracted audiences of all ages to see the film and helped establish the Frozen franchise.
Suicide Squad used various marketing strategies to promote the film leading up to its August 2016 release, including releasing posters, trailers, and merchandise. The film had an ensemble cast playing DC comic book villains, including Will Smith as Deadshot, Margot Robbie as Harley Quinn, and Jared Leto as The Joker. Though the film was a financial success making over $746 million, it received mostly negative reviews from critics with a 27% rating on Rotten Tomatoes. The extensive promotional campaign helped drive interest in the film but was not able to overcome criticisms of the movie itself.
Suicide Squad used various marketing strategies to promote the film leading up to its August 2016 release, including releasing posters, trailers, and merchandise. The film had an ensemble cast playing DC comic book villains, including Will Smith as Deadshot, Margot Robbie as Harley Quinn, and Jared Leto as the Joker. Though the film was a financial success making over $746 million, it received poor reviews from critics with a 27% rating on Rotten Tomatoes. The extensive promotional campaign was largely successful in driving interest and box office sales, but the film ultimately disappointed many fans and critics who felt it did not live up to the hype generated through marketing.
The document discusses the promotional campaign for the 2016 film Suicide Squad. It describes how Warner Brothers released various posters showing the characters to build hype. They focused on villains rather than heroes to make it unique. The posters used bright green and purple colors. They also released character posters, trailers, and put the film on the cover of Empire magazine with the actors. The soundtrack promoted the film and featured popular artists. Comic-Con was used to debut the first trailer. Leading up to release, Warner Brothers put out merchandise, an app, and emoji pack to keep the film in the public conversation.
A film poster uses imagery and text to promote an upcoming film release. The most important elements are the main image, which should catch viewers' attention and hint at the genre, and the film title. Additional information like director, producers, actors, and ratings help viewers decide if the film seems appealing. Film posters aim to generate hype and anticipation through dramatic images and hints about the plot or tone of the movie.
Trailers follow several conventions to effectively promote upcoming films. They provide a teaser of the film to generate audience interest through extracts and details. Company logos, music, sounds, and titles are deliberately designed to relate to the film's genre and theme. Trailers also aim to establish equilibrium, create disruption, recognize the disruption, and attempt repair - following Todorov's narrative theory. They employ techniques like dramatic irony to heighten audience anticipation.
The document discusses the marketing campaign for the Disney film Frozen. It provides details on various marketing techniques used, including:
- Teaser posters that featured wintery color schemes and vague hints about the plot to generate interest.
- Trailers that showed the lighthearted tone and winter setting while only revealing two characters to pique audience curiosity.
- Merchandise like figures and home media releases that helped promote character recognition and profit.
- Social media efforts through the Frozen Facebook page and Snapchat filters that targeted younger audiences to raise awareness.
All of these elements worked together with consistent branding to effectively build hype and attract audiences to the film's release and success.
The film "The Search" follows four different people who receive a text with the location of a dropped package. Each person is of a different age and social class and must race to find the package first. The teaser trailer will show each character receiving the text and then cut between quick clips of each one running, jumping, and dodging obstacles in their search. It will build tension with high action music throughout. At the end, a hand will be shown on the package before the title card appears, leaving the recipient unknown. The film aims to be a fast-paced British independent action film targeting teenagers and action fans with influences from the film "4321" in its portrayal of multiple characters.
The film "The Search" follows four different people who receive a text with the location of a dropped package. Each person is of a different age and social class and must race to find the package first. The teaser trailer will show each character receiving the text and then cut between quick clips of each one running, jumping, and dodging obstacles in their search. It will build tension with high action music throughout. At the end, a hand will be shown on the package before the title card appears, leaving the recipient unknown. The film aims to be a fast-paced British independent action film targeting teenagers and action fans with influences from the film "4321" in its use of multiple characters.
The document discusses the elements of a film marketing campaign for X-Men: Days of Future Past. It includes teaser posters that build mystery without revealing much information. Magazine covers and articles further advertise the film. Interviews with actors provide insight into their characters. Teaser and main trailers showcase more of the plot and characters over time to generate audience interest without fully revealing the story. The goal of the campaign is to entice audiences to watch the film through multiple forms of advertising that gradually provide more details.
The movie campaign for Guardians of the Galaxy followed conventions to build hype and awareness. Teaser posters introduced each character separately before a poster with the main character and release date. The full theatrical poster then featured all characters. Throughout, the campaign maintained a consistent color scheme of blues, purples and golds to make the film recognizable. The teaser trailer was cryptic while the full trailer provided more insight into the characters and battle scenes to excite audiences. Magazine covers also featured the characters in poses similar to the posters. The well-coordinated campaign successfully promoted the sci-fi action film.
The movie campaign for Guardians of the Galaxy followed conventions to promote the film. Teaser posters were released first featuring individual characters without much context to create mystery. Subsequent posters provided more information like showing characters in battle and revealing the release date. A magazine cover and final theatrical poster continued the color scheme and included all characters in similar poses. Teaser and full trailers provided character details and more of the plot while maintaining consistent branding across marketing materials to ensure the film was recognizable to audiences.
The document discusses the marketing campaign for the 2012 sci-fi film Battleship. The film was marketed across various media platforms, including trailers released over a year before the film, casting popular star Rihanna to attract fans, posters highlighting the star cast, a Facebook game and video game tie-in to engage consumers, and magazine publicity. The wide-ranging marketing strategy aimed to build buzz and highlight the sci-fi naval war genre of the film leading up to its release.
Warner Bros spent $100 million promoting Inception using the film's stars like Leonardo DiCaprio and director Christopher Nolan. They released teaser posters early without plot details that highlighted the stars and Nolan's previous success with The Dark Knight. Later posters provided more information by showing the characters and taglines about the film involving crime. Trailers were also released including early teaser trailers and later ones with more footage and dialogue. Additionally, an official website and mobile app were made to share information and promote the film through gameplay and features. Large posters were placed on buildings and TV spots aired to advertise Inception through multiple channels.
Screen Gems is an American film production company owned by Sony Pictures Entertainment. In 2014, Screen Gems produced several films including About Last Night, Think Like A Man Too, and Deliver Us from Evil. Their highest grossing film of 2014 was Think Like A Man Too, which had a budget of $24 million and grossed $69 million. Film4 is a British television channel that screens films for free in standard definition. It was launched in 1998 and is owned by Channel Four Television Corporation.
The document provides information about three films - Casino Royale (2006), Gangster Squad (2013), and Suicide Squad (2016) - and discusses their trailers. It summarizes the plotlines and highlights of each trailer. For Casino Royale, it notes the use of diegetic and non-diegetic sounds and how the trailer builds suspense. For Gangster Squad, it analyzes how the trailer establishes the protagonists and antagonists. And for Suicide Squad, it discusses the song choice, editing, and how the trailer blends reality and fiction to create excitement.
The document provides an analysis of the trailer for Star Wars: The Force Awakens. It summarizes that the purpose of the film was to make profit for Disney, entertain audiences, and continue telling the Star Wars story. The trailer introduces several new characters, including a mysterious figure and a stormtrooper who changes sides, intriguing viewers about their roles in the story. It also features iconic elements like Darth Vader that appeal to existing fans while maintaining conventions like sci-fi action that attract new, younger audiences.
The document provides a critical reflection on a film project. It summarizes the conventions and techniques used from films like Titanic, Saving Private Ryan, and Escape Plan. It discusses how the film challenged some conventions by including character names and using a younger actor. The reflection also covers the social issues and target audience of young adult males. It proposes a distribution plan of film festivals and select theaters to build awareness. The reflection evaluates improvements in filming and editing skills during the production.
1) The document introduces Armani, a depressed teenage girl with a traumatic childhood who is being abused by her mother and her mother's boyfriend. She is struggling in school and having difficulties with her boyfriend.
2) During school, Armani receives insulting texts from her partner and mother that cause her to get upset. Her poor grades are also pointed out by her teacher.
3) That night, the emotional abuse leads Armani to self harm by cutting herself. She then pretends to sleep as her mother's boyfriend checks on her and insults her further.
1) The document introduces Armani, a depressed teenage girl with a traumatic childhood who is being abused by her mother and her mother's boyfriend. She is struggling in school and has a toxic relationship.
2) During class, Armani is called out by her teacher for her poor grades. Her classmates laugh at her. Later, she receives an abusive text from her mother that causes her to cry and leave class.
3) At the bridge, Armani is bullied by her classmates. Feeling it is her last straw, she sends final messages to her family before ending her life by jumping off the bridge.
The role of a scriptwriter is to provide professionally written, engaging scripts that meet the requirements of a project and move it towards successful film production. Scriptwriters must deliver narratives that have emotional impact and meet the brief presented to them. They sometimes collaborate in writing teams. To further their career, scriptwriters may hire an agent to help find work opportunities, negotiate contracts, and offer support, though independent work is also possible. Other roles involved in script development and production include readers who evaluate scripts, commissioning editors who oversee the writing process, directors who implement the creative vision, producers who handle administrative and financial aspects, and script editors who provide critical feedback to strengthen scripts. The commissioning process authorizes writers to begin work and provides
Formats and conventions of scripts for media productsannalisejohnston1
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The document outlines plans for a magazine called Freya. Potential names are listed before settling on Freya, inspired by the Norse goddess. Main topics or "sell lines" are listed. Images on magazine covers that provide inspiration are shown, focusing on clean layouts and color palettes. Draft front covers and a double page spread are presented with revisions made based on making the designs less cluttered. The final front cover features a photo of Hollie with teaser lines, and the double page spread includes a timeline of photos and a feature article with images and text styled around silhouettes.
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2. introduction
Disney has recently been releasing remakes of films. Lion king was the third animated film to be
released in the first six months of the year. This time it was a new version of the beloved
animated film The Lion King from 1994. they decided to use very popular people to at, write,
edit and direct the new movie. The lion kings release date was on the 19th of July 2019, which
marked the 25th anniversary which would have made the
They had “very carefully planned out a pulsed campaign” which is what the Disney president of
marketing tells us. They done this by creating posters and lots of them, trailers including the
main trailer and the teaser trailer, they had promotional partners, they had a soundtrack that
was open for fan to listen to. They then had the philanthropy and then the overall result.
The Lion King has grossed $543.6 million in the United States and Canada, and $1.113 billion in
other territories, for a worldwide total of $1.656 billion. The film had a global debut of $446
million, the ninth largest of all-time and the biggest opening for an animated film. The lion kings
budget was around 260 million USD.
6. Box office
The box office for the lion king has grossed $543.6 million in the United Kingdom and Canada,
and $1.1113 Billion in other territories, for a world wide total of $1.656 Billion.
The film had a global debut of $446 Million, the ninth largest of all-time and the biggest opening
for an animated film. On July 30, 2019, the film grossed $1 Billion, doing so in 21 days, surpassing
Incredibles 2 (46 days).
The lion king is the highest-grossing musical film of all time, the highest-grossing remake of all
time the, the highest grossing Walt Disney pictures film of all time, the highest-grossing film of all
time, the highest-grossing film of Favreau's career, the second highest-grossing film of 2019, and
the 7th highest-grossing film of all-time.
8. Why was it so successful
The lion king was successful because of many different reasons. One of the
reasons as to why it was so popular and grossed so much with the box office was
because it was originally a different kind of animation film created by Disney
that fans really loved.
The producers of the lion king had many different ways of advertising the film
which had drawn more and more people into watching it. They released things
such as posters, pictures on social media, teaser trailers, trailers, merchandise
and more.
When I came to merchandise they were releasing products such as clothing,
musical CD’s, pop figures, toys, teddys, figure sets, posters, brands and
company's supported it such as McDonald's. It was made to be really big and the
producers were trying to everything they possibly could to promote the film.
10. Character posters
The producers of the lion king have chosen to give each character that is a popular
character its own poster to represent the importance of their character. It gives us
an insight of what the characters look like in a different type of animation, which
could intrigue the audience more.
Above each characters name it shows the names of people who play the
characters in the movie. A lot of these actors are well known people, such as
Beyoncé who has a high amount of following and fans on multiple media
platforms. Her fans could see this poster and realise that she is in the film and
watch it for her.
The posters will be on the next slide.
11. Platform one: Instagram (social media)
In these pictures you can see the lion kings Instagram. As shown on the first image they
have 467k followers and they post things such as awards they win, premiere pictures,
oscar nominations , trailers and posters. On their Instagram they have all of the
information that came before it was released and after.
They used platforms like Instagram and more because they're widely viewed by the taget
audience of the film. They want to attract the younger people/ generation and they want
Disney fans to be able to see that they have released a new film along with all of its
awards. They put trailers on social media platforms so they have a wider range of viewers
and the message about the new and updated lion king is out.
12. Platform two: trailers
The producers of the lion king, 2019 had a wide range of ways to
advitise the trailers and teaser trailers. They posted them on social
media such as Instagram, facebook, twitter and more as well as having
them on television, on billboards and in the Disney stores. They created
teaser trailers and a handful of them, just so people would be drawn in
and want to see the next trailer and the next and then eventually want
to go and see the film.
In the trailers they included clips recreating the scenes from the
original lion king which would immediately attract all of the Disney fans
as they know of the iconic and emotional scenes. Along with the
trailers they released posters urging people to watch the trailers to see
if they would eventually like to watch the film.
13. Platform three: the first poster
These were the first two posters released along
with the first teaser trailer. These two posters
are the character posters that became very
popular as for the first film they didn’t release
these. It gave everybody an idea of what the
animations of the film was going to be like. They
used simba as the first character as he was the
main character in the story line and had the
most emotional connection to the audience due
to such a sad story line. So for the Disney fans
who had been waiting this poster would have
been a big deal and would have fuelled the
excitement for them. The rest of the character
posters were released almost straight after
giving the audience even more of an insight and
tease into the movie.
14.
15. Posters 1 and 2
These two posters were quite similar. They both have
a white background which makes the art stand out a
lot more. The title of the film is gold on both of these
pictures which could represent the luxury and
[powerful story behind the film as it’s a king of the
jungle handing his crown down when he dies.
The vibrant colours on the second one are really eye
catching due to the white background. In my opinion
the best part about these posters is the hidden
messages. The first poster gives us an idea of the
saying “the eye is the window to your soul” and when
you look carefully you can see a little lion inside of
the eye.
The second picture has the characters that are mostly
there for Simba when his father dies. It gives us a
heart warming feeling because the two characters
pictured with hm are the ones who take care of him.
16. Poster 3
This poster is similar to poster number 2 in the sense of the vibrant
colours and images that fade into one another.
We can see the colours blue, green and orange which connotate
the environment and naturalness of the nature in the film.
The pictures within the poster again show Simba and the
characters that looked after him, including his dad as the main face
of the picture. Then when you look at the top we can see the
moment Simba was declared prince of the jungle. This would have
been noticeable and would have had an emotional turn o the
audience if they had watched the first one. They would have
understood what was happening and the hidden meanings behind
the pictures and the poster all together.
This poster would have been targeted at the audience from the
previous animation film as they know what is going to happen and
they understand the images and the story they hold.
17. Poster 4
This poster was one of the most popular ones as there is a
cartoon version that was released for the first ever lion king.
Fans that had watched the first lion king would have seen this
and had an emotional connection to it knowing what the story
was and who the two characters are in the film that are on the
poster.
The audience would be able to see a lion and his cub on the
edge of a rock looking into the sun set as his cub looks up to
him. The colours red, yellow and orange give us the idea that it
is a loving, relaxing and happy moment but it could also
connotate that later on in the film we do have a tragedy. And
again we do see a title that has the colour gold so it again
suggests luxury and power which is what the king of the jungle
has.
The target audience for this poster would have been the
audience of the first lion king.
18. Poster 5
This poster again would be targeted at the audience who had watched
the first animated movie of the lion king. The reason being because in
the movie simba puts his paw in his dads paw print when he was
young and now simbers child does it to simbas paw print. It has an
emotional effect on the targeted audience as they know the story line
so seeing this picture would be heart warming in terms of the film.
If we were to talk about the text we can see again the connation of
power and bravery along with luxury because of the gold title and
golden date which is subtly put at the bottom so it doesn’t take away
the power and the message in the poster.
19. director
The Lion King is a 2019 American animated musical film directed and produced by Jon Favreau,
written by Jeff Nathanson, and produced by Walt Disney Pictures. Jon Favreau had starred in
other films such as, rudy, swingers, the replacements, daredevil, the break up and more. So he
was a very well known director which helped a lot with the success of the film. He managed to
contact other well known actors, actresses and celebs and get them to be voice overs for the
lion king remake which again added success to the film as audiences could have been drawn in
more over the fact it was an idol of theirs playing in a movie they like.
He is further known for directing the films Elf, Zathura: A Space Adventure, Cowboys & Aliens,
The Jungle Book, and more. Favreau has been a presence in the Marvel Cinematic Universe,
directing, executive producing, and starring as Happy Hogan in the films Iron Man and Iron Man
2, as well as serving as an executive producer or appearing in The Avengers , Iron Man 3 ,
Avengers: Age of Ultron Spider-Man: Homecoming , Avengers: Infinity War , Avengers: Endgame
and Spider-Man: Far From Home .
He created and is an executive producer of the Star Wars television series and much more. So
the director of the lion king himself is very valued and popular which gave the film more of a
head start in success.
20. The release date
The producers of the lion king had made the date of the first release which was in US, New York
on the exact same day as the original movie. They released it on the anniversary to sdatify the
audience.
When it came up to the release date they were sharing teaser trailers and more posters to keep
the audience on their toes. the first teaser trailer for the second lion king movie was this:
https://binged.it/2TSW6wx and we see a lot of the original content from the very first film. the
second trailer was a shorter teaser trailer with the well known song linked to the lion king. the
trailer was: https://binged.it/38BF7ms
and the final trailer with all of the information on just before the release date was:
https://binged.it/38FyoIo
21. The genre, target audience and age
based on the lion kings genres the film is targeted at a younger audience
or a family friendly audience. it is an hybrid film and has a mixture of
fantasy related genres to go with it so it pulls in the children and the
imagination side. the brand/company Disney is targeted at younger
people so the films they created follow on from that and are targeted at
family's with young ones.
The Lion King specifically is targeted and
appeals to children. However, with it's
themes of family and power and betrayal, it
strikes a cord with a wider audience allowing
adults to enjoy the film too.
the movie doesn’t have any age restrictions
with it being aimed at a younger audience.