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Unit 3
1. Brenda is a clerk-typist at Armor Industries, Inc., and she
works in an office with nine other clerk-typists. The supervisor
of the office is Joe. Brenda is a light-complexion, African
American woman; all of her fellow clerk-typists are Caucasians,
and Joe is a dark-complexion African American. For the last
several months, Joe has been saying things about Brenda in
front of Brenda and her fellow clerk-typists that have
embarrassed Brenda. The comments have included that Brenda
does not look like a “real” African American because of her
light complexion, while Joe is a “real” African American.
Brenda’s fellow clerk-typists pretend that they have not heard
these comments, but they have begun to avoid Brenda for fear
that if they agree that the comments are inappropriate, Joe will
retaliate against them. Though Brenda has more experience than
any of the other clerk-typists in her office, when an opening for
an assistant office manager becomes available, Joe promotes
someone else in the office to the position. Is this an example of
race discrimination or racial harassment? Why?
Your response should be a minimum of 200 words in length.
All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying
citations.
2. Big Red Work Clothes Company prides itself on its macho
image, and most of its employees have always been big, manly
men. Twenty years ago, as the result of a claim filed under the
Civil Rights Act by a female who applied for a job at Big Red
and was not hired, Big Red voluntarily instituted an Affirmative
Action plan, approved by the federal court, that provided that
Big Red would hire three female applicants for every one male
applicant that it hired. Since this policy was established twenty
years ago, Big Red has followed the policy exactly. Billy
Jennings recently applied for a job at Big Red, but although he
was well qualified for the position, he was not hired because,
under the Big Red Affirmative Action plan, Big Red had to hire
a female applicant. Bill Jennings contends that this amounts to
reverse discrimination. Is he right? Why, or why not?
Your response should be a minimum of 200 words in length.
All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying
citations.
3. Pleasantville is a small city in Missouri, near St. Louis and
several other larger cities. Pleasantville has a policy that all
employees of the City of Pleasantville must be residents of
Pleasantville. The City of Pleasantville advertises in the local
newspaper for a new sanitation worker, and the advertisement
specifies that only residents of Pleasantville will be considered
for the position. Steven, who is a resident of St. Louis, applies
for the position and his application is rejected and someone else
is hired. Is this a violation of the Civil Rights Act? Is this an
example of disparate treatment? Why, or why not? Is this an
example of disparate impact? Why, or why not?
Your response should be a minimum of 200 words in length..
All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying
citations.
4. Tara is a female, naturalized U.S. citizen of Irish decent. She
is employed by British Industries, Inc. in New York City. Tara
has been employed by British Industries for eight years and is
expecting a promotion from researcher to client service
manager. Though Tara has been in the U.S. for more than ten
years, she still speaks with a distinct Irish accent. Tara’s boss
has just advised her that she will not be promoted to client
service manager because her Irish accent is not appreciated by
the clients of British Industries. Does Tara have a claim under
the Civil Rights Act? What is the process for filing that claim?
Where is the claim filed, and how is the claim processed?
Your response should be a minimum of 200 words in length.
All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying
citations.
Scanned from the portal
Stakeholder Survey Analysis
Papa Bob’s BBQ Shack
Table of Contents
Introduction 2
Description of Business Issue 2
Schedule of Activities 2
Identify Stakeholders 2
Select Analysis Techniques 2
Timeline of Activities 3
Flow Diagram (inputs/tasks/outputs) 4
Description of Survey & Rational behind the Questions 5
Survey Results 6
Survey Analysis 7
Conclusion 8
Appendix 9
Introduction
This Stakeholder Analysis Report has been produced to
document Papa Bob’s BBQ Shack’s approach to determining if
the introduction of the new Honey Mustard Rubbed Ribs has
been successful during our product launch period.
Several research methods were considered but the final decision
was made to conduct a survey of current customers and
residents local to the Papa Bob’s BBQ Shack restaurant
locations. Description of Business Issue
The latest trend in the Rib and Barbeque restaurant industry is
to use rubs as opposed to sauces. A rub is a blend of dried
spices, herbs and flavors which are applied to the ribs prior to
being smoke and prepared. Since its opening in 1993, Papa
Bob’s BBQ Shack’s barbeque sauces have become locally
renowned for their consistent and unique flavors. Previous
attempts to change or add new sauces were not easily adopted
by consumers; many attempts were scrapped after the
introduction phase. In order to keep our menu contemporary, we
try to add new flavors to our menu as regional and industry
trends arise. Several area restaurants have had some success
with dry rubbed offerings and Papa Bob wanted to present his
family’s secret dry rub recipe as well.
Schedule of Activities
Identify Stakeholders
In order to identify the stakeholders for this project we
determined our current restaurant patrons were the best place to
start. As they came into the restaurant, our wait staff introduced
the Honey Mustard Rubbed Ribs as a new menu selection. After
their meal, patrons were asked to take our survey. We also did a
mailing to the local residents around each restaurant location
and invited them to come in and try our new Rubbed Ribs.
Again, when they finished, we asked them to take our survey.
Finally, patrons at our Stadium location were given a free
sample of the new rib recipe and then were asked to participate
in a survey.
Select Analysis Techniques
Several different analysis techniques were discussed ranging
from developing several focus groups to brainstorming sessions
and even stakeholder interviews. However after the process of
stakeholder identification was completed, it was determined that
conducting a survey would be the best fashion to accumulate the
data we required in order to conduct the analysis that would
best meet Papa Bob’s needs. Timeline of Activities
When determining the timeline of the activities required
accomplish the tasks necessary to launch a new type of ribs into
Papa Bob’s menu, we needed to be sure we allowed enough time
to do this project correctly. This included sufficient time to
develop and introduce the new product, as well as allowing
enough time for it to be tested, evaluated and adopted by our
patrons. In order to accomplish these tasks in an organized and
methodical manner began with the following.
1. Develop our business case
2. Determine the business needs of Papa Bob’s Rib Shack
3. Identify, define and develop the extent of the scope that our
possible solution will entail.
4. Identify our target market including all stakeholders (internal
& external).
5. Identify stakeholders roles and responsibilities
6. Conduct market research to the latest trends and expectations
of the target market identified.
7. Determine and choose the method and techniques of
elicitation to be executed.
8. Develop survey questions and perform validation to insure
identification of improper or leading questions.
9. Timeframe 1-2 months
10. Conduct Survey (elicitation process)
11. Timeframe 1-2 months
12. Assign resources to collect and tabulate survey results.
13. Perform analysis of survey results.
14. Develop and report survey results and analysis to board.
15. Timeframe 1-2 months
· Total time to prepare, conduct, compile and report survey
results and feedback 6 Months
Flow Diagram (inputs/tasks/outputs)
Description of Survey & Rational behind the Questions
Question 1:
With our survey we first wanted to determine if our attempts to
get people to try our new recipe were successful?
Question 2:
Asked people to rate how our ribs tasted to determine if the
recipe was being accepted or needed modification(s).
Question 3:
Was our value consistent with our customers’ expectations
based on previous visits to our restaurant and visits to other
area restaurants?
Question 4:
The rationale behind this question was to see how Papa Bob’s
rib flavor compares other local and national brand restaurants in
the area to see how our recipe stacked up.
Questions 5 and 6:
Recommendations – were the people who tried the ribs willing
to recommend our ribs/restaurant to others and if not, why?
Question 7:
How successful are our servers at upselling tickets by adding
side dishes?
Question 8:
Which of our four locations was visited by our survey
respondent?
Question 9:
How enjoyable was their overall dining experience?
Question 10:
General comments and suggestions not covered by other
questions in the survey to determine if there were any trends
that would show us other ways to enhance our patrons’ dining
experience.
Survey Results
Survey results are compiled from a sample size of 20
respondents.
100% of surveys were fully completed; no partially completed
surveys were submitted.
The majority (70%) of respondents had tried our new offering.
Of those, on a scale of 1 to 10 (with 10 being highest and 1
being lowest), the average rating for sweetness, tanginess, level
of heat and overall flavor was between 6.2 and 8.53.
Respondents indicated that our current price, $12.95 for a half
slab, was at least a good value. This indicates that we might
need to offer the new product at an “introductory price” to
encourage trial and enhance the perceived value.
In comparison to Papa Bob’s competitors, the majority of
survey respondents indicated that Papa Bob’s was equal or
superior to these local, regional and national restaurants.
In addition, 75% of respondents were either extremely or
moderately satisfied with their dining experience at our
restaurant. Since 45% were only moderately satisfied, we have
learned that our next priority will be to enhance and improve
the dining experience.
Fifty percent of survey respondents were very or extremely
likely to recommend our new product. An additional 40% were
still moderately likely to make a recommendation. Of those who
would not recommend our product, not liking the flavor was the
most frequent response (15%).
When asked if they had tried any side dishes, only 65%
responded that they had done so. This indicates that we need to
focus on providing additional sales training to our servers and
staff to take full advantage of our upsell potential.
Downtown was our most visited location. This is our flagship
restaurant and also has the highest street traffic. Next were the
MegaMall and Lake location, not surprisingly followed by the
restaurant at Stadium Shops.
Finally, in an open response opportunity, respondents were able
to share their suggestions to improve their experience with us.
Suggestions ranged from lowering prices, to offering more
seating; nothing earth shattering and nothing that indicated a
critical need demanding immediate attention.
Survey Analysis
After conducting our designed survey we began compiling and
analyzing or results. During the analysis we discovered several
potential issues that we will have to address at some future
time; however, we were initially pleased with the results we
received.
Our overall business need concerned whether or not our initial
campaign to introduce our Honey Mustard Rubbed Ribs had
succeeded or was ineffective. Considering that only about 70%
of the survey respondents indicated that they actually tried our
new offering was slightly disappointing. This told us that we
had done better than we had done in the past when introducing
new menu items, but still had great deal of future work to do on
our introduction methods.
When we looked even deeper into results we were pleasantly
surprised to find that our target group of stakeholders gave our
new menu offering what we considered a major seal of approval
in regards to the flavor profile we were attempting to achieve.
This feedback along with information we gained in relation to
how our customers perceived the value the new offering
provided them was critical to the success of the new product.
Only 5% of the individuals taking the survey felt our pricing
efforts provided a poor value for the money they spent.
Because the local area where Papa Bob’s is located has a large
number of other BBQ style restaurants, we needed to find out
how our establishment compared to some of the other locally
owned and operated facilities along with a couple of nationally
known restaurants. This survey question provided us some very
valuable and unexpected insights to how the local community
compared our offerings when compared to similar sized
restaurants. Once again Papa Bob’s compared equally well
against the national chain facilities and as well as or better than
the local entities.
When the customers who participated in our request for
feedback through our survey were asked if they would
recommend our new offering to anyone else, 90% of the
respondents gave us a moderately likely to extremely likely
response that they would do so.
Finally, through the remaining questions of the survey we tried
to gauge how well our staff employs the upsell skills and
techniques we train them to perform. We also attempted to
identify the locations that are being visited. The results were
not a surprise since our flagship location was still most visited
out of all. However, what was a surprise was that our Lake
location was really beginning to display an uptick in numbers of
people now choosing to dine there.
Conclusion
The purpose of this survey was to measure how effective Papa
Bob’s Rib Shack was in introducing a new unique menu item to
what they have offered since their original opening. We also
want to conduct the survey so we could measure ourselves
against the locally owned and operated restaurants and the
nationally operated restaurants that have locations in our trade
areas. We were also very interested to see how we were rated by
our current patrons in regards to the value our new offering was
providing them.
The responses to our survey provided to us with very good
results when it came to how well our stakeholders felt we did on
the taste and flavor of our new product as well as the value they
were receiving. While some respondents expressed
dissatisfaction, overall results from the survey suggest that the
majority of those surveyed were satisfied with what we were
now offering.
The evidence to support this can be found from the results
gained from question 5 in which the respondents were asked if
they would recommend Papa Bob’s with ninety percent of those
responding being likely to recommend us.
Furthermore, when respondents were asked if they were
satisfied with their overall dining experience at Papa Bob’s,
eighty percent responded that they were slightly, moderately or
extremely satisfied , in fact seventy five percent were
moderately to extremely satisfied.
Overall, our consumers appear very satisfied with the new menu
item and we will continue it as a full time offering.
Appendix
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Page 1 of 19
The scope of
this project will
consist of
developing a
new Honey
Mustard Rub
Current and previous
customers of Papa
Bob’s, residents close
to our current locations
Frequent visitors to
local restaurants
Scheduled
Resources
Utilize
supporting
documentation
Elicitation Preparation
Conduct Survey
Papa Bob’s desires
to create a signature
rib rub flavor to use
in their restaurants
With the newest trend
in our particular type
of restaurant being
rub in order stay
current a new
selection needs to
added to our menu
Tasks
* Determine Business Needs
* Determine Business Case
* identify and define scope
*Identify Target market
*Identify Stakeholders
*Conduct Market Research
*Determine & define Scope
Tasks
*Conduct Market research
*Determine method of
elicitation
Develop Survey questions
* Develop survey questions
Tasks
*Conduct Market research
*Determine method of
elicitation
Develop Survey questions
* Develop survey questions
Tasks
*Assign Resources to compile
and tabulate results.
*Perform analysis of results
*Develop and report survey
results and analysis to board
Tasks
* Determine Business Needs
* Determine Business Case
* identify and define scope
*Identify Target market
*Identify Stakeholders
*Conduct Market Research
*Determine & define Scope
The scope of this project will consist of developing a new
Honey Mustard Rub
Current and previous customers of Papa Bob’s, residents close
to our current locations Frequent visitors to local restaurants
Elicitation Preparation
Scheduled
Resources
Utilize supporting documentation
Conduct Survey
Tasks
*Conduct Market research
*Determine method of elicitation
Develop Survey questions
* Develop survey questions
Tasks
*Conduct Market research
*Determine method of elicitation
Develop Survey questions
* Develop survey questions
Papa Bob’s desires to create a signature rib rub flavor to use in
their restaurants
With the newest trend in our particular type of restaurant being
rub in order stay current a new selection needs to added to our
menu
Tasks
*Assign Resources to compile and tabulate results.
*Perform analysis of results
*Develop and report survey results and analysis to board
Assessing Stakeholder Feedback
Criteria
Design and create a survey to measure a business issue,
problem, or activity of your choice. Collect information from a
functionally diverse population and apply critical thinking to
capture meaning from survey results. You are to use the survey
polling software Survey Monkey. You can find the Survey
Monkey site at www.surveymonkey.com. You should have at
least 20 survey respondents. Note: If you wish, you may tie this
polling exercise into your Course Project.
Business analysts use a variety of tools to gather information
and feedback about a project. One of these tools is surveying
stakeholders. In this exercise, you will create, design,
administer, and evaluate the results of a stakeholder survey. The
stakeholders may be part of your course project or they may by
any other group of individuals you wish to survey.
Choose your Issue and Design your Survey
1. The first task is to choose the business issue you will
analyze. Create a schedule of activities to measure the issue that
includes identifying the correct stakeholders, selecting the best
business analysis techniques, managing requirements, and
identifying necessary progress assessments.
2. Construct a diagram of the inputs, tasks, and outputs to map
the Survey Monkey survey project. You can see examples of
this diagram in front of each chapter in the BABOK®.
3. Define your survey objective. What are you going to survey?
What questions are you going to ask? What is the objective of
the survey? What will you do with the information?
Build your Survey
4. Build your Survey Monkey survey. Go to the website,
www.surveymonkey.com and register for the basic service.
After you have registered, review these tutorials.
a. Getting Started
b. Question Types
c. Survey Templates
d. Customization
e. Response Validation
f. Skip Logic
g. Printable PDF File
5. Design a 5-10 question survey to obtain the information you
need to address your project queries.
Identify stakeholders and run your survey
6. Identify your stakeholders or survey population, and run your
survey. Make sure you allow enough time for your stakeholders
to complete the survey and to analyze the results.
Analyze, Interpret, and Summarize
7. Analyze and interpret the resulting data. What does the
survey information tell you about your chosen issue? What
conclusions can you draw from this information?
8. Summarize your conclusions.
9. Include raw survey results in an Appendix.
Your paper should be 4-5 pages, following APA format.
Include theory and references accordingly.
Paper Outline
1. Introduction
2. Description of business issue
3. Schedule of activities
a. identify stakeholders
b. select analysis technique(s)
c. timeline of activities
4. Diagram inputs/tasks/outputs
5. Describe survey and the rationale behind each question
6. Survey results
7. Analysis of survey results
8. Conclusion
Grading Rubric
Category
Points
Weighting
Description
Content
60 pts
60%
All key elements of the assignment are covered in a substantive
way. Page count met. Major points are stated clearly, are
supported by specific details (examples or analysis), and are
organized logically. The paper links theory to relevant
examples of current experience and industry practice. Provided
depth and clarity.
Grammar and Spelling
20 pts
20%
Paper is well written and is college level writing. Rules of
grammar and punctuation are followed. Spelling is correct.
Follows APA format.
Organization & Cohesiveness
20 pts
20%
Paper was organized, has topical flow, and used appropriate
industry vocabulary, concepts, and theory. Paragraph
transitions are present and logical, flow maintained throughout
paper. Sentences are complete, clear, and concise. Sentence
transitions are present and maintain the flow of thought.
Total
100 Pts
100%
A quality paper will meet or exceed all of the above
requirements.

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  • 1. Unit 3 1. Brenda is a clerk-typist at Armor Industries, Inc., and she works in an office with nine other clerk-typists. The supervisor of the office is Joe. Brenda is a light-complexion, African American woman; all of her fellow clerk-typists are Caucasians, and Joe is a dark-complexion African American. For the last several months, Joe has been saying things about Brenda in front of Brenda and her fellow clerk-typists that have embarrassed Brenda. The comments have included that Brenda does not look like a “real” African American because of her light complexion, while Joe is a “real” African American. Brenda’s fellow clerk-typists pretend that they have not heard these comments, but they have begun to avoid Brenda for fear that if they agree that the comments are inappropriate, Joe will retaliate against them. Though Brenda has more experience than any of the other clerk-typists in her office, when an opening for an assistant office manager becomes available, Joe promotes someone else in the office to the position. Is this an example of race discrimination or racial harassment? Why? Your response should be a minimum of 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. 2. Big Red Work Clothes Company prides itself on its macho image, and most of its employees have always been big, manly men. Twenty years ago, as the result of a claim filed under the Civil Rights Act by a female who applied for a job at Big Red and was not hired, Big Red voluntarily instituted an Affirmative Action plan, approved by the federal court, that provided that Big Red would hire three female applicants for every one male
  • 2. applicant that it hired. Since this policy was established twenty years ago, Big Red has followed the policy exactly. Billy Jennings recently applied for a job at Big Red, but although he was well qualified for the position, he was not hired because, under the Big Red Affirmative Action plan, Big Red had to hire a female applicant. Bill Jennings contends that this amounts to reverse discrimination. Is he right? Why, or why not? Your response should be a minimum of 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. 3. Pleasantville is a small city in Missouri, near St. Louis and several other larger cities. Pleasantville has a policy that all employees of the City of Pleasantville must be residents of Pleasantville. The City of Pleasantville advertises in the local newspaper for a new sanitation worker, and the advertisement specifies that only residents of Pleasantville will be considered for the position. Steven, who is a resident of St. Louis, applies for the position and his application is rejected and someone else is hired. Is this a violation of the Civil Rights Act? Is this an example of disparate treatment? Why, or why not? Is this an example of disparate impact? Why, or why not? Your response should be a minimum of 200 words in length.. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. 4. Tara is a female, naturalized U.S. citizen of Irish decent. She is employed by British Industries, Inc. in New York City. Tara has been employed by British Industries for eight years and is expecting a promotion from researcher to client service manager. Though Tara has been in the U.S. for more than ten years, she still speaks with a distinct Irish accent. Tara’s boss has just advised her that she will not be promoted to client
  • 3. service manager because her Irish accent is not appreciated by the clients of British Industries. Does Tara have a claim under the Civil Rights Act? What is the process for filing that claim? Where is the claim filed, and how is the claim processed? Your response should be a minimum of 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Scanned from the portal Stakeholder Survey Analysis Papa Bob’s BBQ Shack Table of Contents Introduction 2 Description of Business Issue 2 Schedule of Activities 2 Identify Stakeholders 2 Select Analysis Techniques 2 Timeline of Activities 3
  • 4. Flow Diagram (inputs/tasks/outputs) 4 Description of Survey & Rational behind the Questions 5 Survey Results 6 Survey Analysis 7 Conclusion 8 Appendix 9 Introduction This Stakeholder Analysis Report has been produced to document Papa Bob’s BBQ Shack’s approach to determining if the introduction of the new Honey Mustard Rubbed Ribs has been successful during our product launch period. Several research methods were considered but the final decision was made to conduct a survey of current customers and
  • 5. residents local to the Papa Bob’s BBQ Shack restaurant locations. Description of Business Issue The latest trend in the Rib and Barbeque restaurant industry is to use rubs as opposed to sauces. A rub is a blend of dried spices, herbs and flavors which are applied to the ribs prior to being smoke and prepared. Since its opening in 1993, Papa Bob’s BBQ Shack’s barbeque sauces have become locally renowned for their consistent and unique flavors. Previous attempts to change or add new sauces were not easily adopted by consumers; many attempts were scrapped after the introduction phase. In order to keep our menu contemporary, we try to add new flavors to our menu as regional and industry trends arise. Several area restaurants have had some success with dry rubbed offerings and Papa Bob wanted to present his family’s secret dry rub recipe as well. Schedule of Activities Identify Stakeholders In order to identify the stakeholders for this project we determined our current restaurant patrons were the best place to start. As they came into the restaurant, our wait staff introduced the Honey Mustard Rubbed Ribs as a new menu selection. After their meal, patrons were asked to take our survey. We also did a mailing to the local residents around each restaurant location and invited them to come in and try our new Rubbed Ribs. Again, when they finished, we asked them to take our survey. Finally, patrons at our Stadium location were given a free sample of the new rib recipe and then were asked to participate in a survey. Select Analysis Techniques Several different analysis techniques were discussed ranging from developing several focus groups to brainstorming sessions and even stakeholder interviews. However after the process of stakeholder identification was completed, it was determined that conducting a survey would be the best fashion to accumulate the
  • 6. data we required in order to conduct the analysis that would best meet Papa Bob’s needs. Timeline of Activities When determining the timeline of the activities required accomplish the tasks necessary to launch a new type of ribs into Papa Bob’s menu, we needed to be sure we allowed enough time to do this project correctly. This included sufficient time to develop and introduce the new product, as well as allowing enough time for it to be tested, evaluated and adopted by our patrons. In order to accomplish these tasks in an organized and methodical manner began with the following. 1. Develop our business case 2. Determine the business needs of Papa Bob’s Rib Shack 3. Identify, define and develop the extent of the scope that our possible solution will entail. 4. Identify our target market including all stakeholders (internal & external). 5. Identify stakeholders roles and responsibilities 6. Conduct market research to the latest trends and expectations of the target market identified. 7. Determine and choose the method and techniques of elicitation to be executed. 8. Develop survey questions and perform validation to insure identification of improper or leading questions. 9. Timeframe 1-2 months 10. Conduct Survey (elicitation process) 11. Timeframe 1-2 months 12. Assign resources to collect and tabulate survey results. 13. Perform analysis of survey results. 14. Develop and report survey results and analysis to board. 15. Timeframe 1-2 months · Total time to prepare, conduct, compile and report survey results and feedback 6 Months
  • 7. Flow Diagram (inputs/tasks/outputs) Description of Survey & Rational behind the Questions Question 1: With our survey we first wanted to determine if our attempts to get people to try our new recipe were successful? Question 2: Asked people to rate how our ribs tasted to determine if the recipe was being accepted or needed modification(s). Question 3: Was our value consistent with our customers’ expectations based on previous visits to our restaurant and visits to other area restaurants?
  • 8. Question 4: The rationale behind this question was to see how Papa Bob’s rib flavor compares other local and national brand restaurants in the area to see how our recipe stacked up. Questions 5 and 6: Recommendations – were the people who tried the ribs willing to recommend our ribs/restaurant to others and if not, why? Question 7: How successful are our servers at upselling tickets by adding side dishes? Question 8: Which of our four locations was visited by our survey respondent? Question 9: How enjoyable was their overall dining experience? Question 10: General comments and suggestions not covered by other questions in the survey to determine if there were any trends that would show us other ways to enhance our patrons’ dining experience. Survey Results Survey results are compiled from a sample size of 20 respondents. 100% of surveys were fully completed; no partially completed
  • 9. surveys were submitted. The majority (70%) of respondents had tried our new offering. Of those, on a scale of 1 to 10 (with 10 being highest and 1 being lowest), the average rating for sweetness, tanginess, level of heat and overall flavor was between 6.2 and 8.53. Respondents indicated that our current price, $12.95 for a half slab, was at least a good value. This indicates that we might need to offer the new product at an “introductory price” to encourage trial and enhance the perceived value. In comparison to Papa Bob’s competitors, the majority of survey respondents indicated that Papa Bob’s was equal or superior to these local, regional and national restaurants. In addition, 75% of respondents were either extremely or moderately satisfied with their dining experience at our restaurant. Since 45% were only moderately satisfied, we have learned that our next priority will be to enhance and improve the dining experience. Fifty percent of survey respondents were very or extremely likely to recommend our new product. An additional 40% were still moderately likely to make a recommendation. Of those who would not recommend our product, not liking the flavor was the most frequent response (15%). When asked if they had tried any side dishes, only 65% responded that they had done so. This indicates that we need to focus on providing additional sales training to our servers and staff to take full advantage of our upsell potential. Downtown was our most visited location. This is our flagship restaurant and also has the highest street traffic. Next were the MegaMall and Lake location, not surprisingly followed by the restaurant at Stadium Shops.
  • 10. Finally, in an open response opportunity, respondents were able to share their suggestions to improve their experience with us. Suggestions ranged from lowering prices, to offering more seating; nothing earth shattering and nothing that indicated a critical need demanding immediate attention. Survey Analysis After conducting our designed survey we began compiling and analyzing or results. During the analysis we discovered several potential issues that we will have to address at some future time; however, we were initially pleased with the results we received. Our overall business need concerned whether or not our initial campaign to introduce our Honey Mustard Rubbed Ribs had succeeded or was ineffective. Considering that only about 70% of the survey respondents indicated that they actually tried our new offering was slightly disappointing. This told us that we had done better than we had done in the past when introducing new menu items, but still had great deal of future work to do on our introduction methods. When we looked even deeper into results we were pleasantly surprised to find that our target group of stakeholders gave our new menu offering what we considered a major seal of approval in regards to the flavor profile we were attempting to achieve.
  • 11. This feedback along with information we gained in relation to how our customers perceived the value the new offering provided them was critical to the success of the new product. Only 5% of the individuals taking the survey felt our pricing efforts provided a poor value for the money they spent. Because the local area where Papa Bob’s is located has a large number of other BBQ style restaurants, we needed to find out how our establishment compared to some of the other locally owned and operated facilities along with a couple of nationally known restaurants. This survey question provided us some very valuable and unexpected insights to how the local community compared our offerings when compared to similar sized restaurants. Once again Papa Bob’s compared equally well against the national chain facilities and as well as or better than the local entities. When the customers who participated in our request for feedback through our survey were asked if they would recommend our new offering to anyone else, 90% of the respondents gave us a moderately likely to extremely likely response that they would do so. Finally, through the remaining questions of the survey we tried to gauge how well our staff employs the upsell skills and techniques we train them to perform. We also attempted to identify the locations that are being visited. The results were not a surprise since our flagship location was still most visited out of all. However, what was a surprise was that our Lake location was really beginning to display an uptick in numbers of people now choosing to dine there.
  • 12. Conclusion The purpose of this survey was to measure how effective Papa Bob’s Rib Shack was in introducing a new unique menu item to what they have offered since their original opening. We also want to conduct the survey so we could measure ourselves against the locally owned and operated restaurants and the nationally operated restaurants that have locations in our trade areas. We were also very interested to see how we were rated by our current patrons in regards to the value our new offering was providing them. The responses to our survey provided to us with very good results when it came to how well our stakeholders felt we did on the taste and flavor of our new product as well as the value they were receiving. While some respondents expressed dissatisfaction, overall results from the survey suggest that the majority of those surveyed were satisfied with what we were now offering. The evidence to support this can be found from the results gained from question 5 in which the respondents were asked if they would recommend Papa Bob’s with ninety percent of those responding being likely to recommend us. Furthermore, when respondents were asked if they were satisfied with their overall dining experience at Papa Bob’s, eighty percent responded that they were slightly, moderately or extremely satisfied , in fact seventy five percent were moderately to extremely satisfied. Overall, our consumers appear very satisfied with the new menu item and we will continue it as a full time offering.
  • 17. Page 1 of 19 The scope of this project will consist of developing a new Honey Mustard Rub Current and previous customers of Papa Bob’s, residents close to our current locations Frequent visitors to local restaurants Scheduled Resources Utilize supporting documentation Elicitation Preparation Conduct Survey Papa Bob’s desires to create a signature rib rub flavor to use in their restaurants With the newest trend in our particular type of restaurant being
  • 18. rub in order stay current a new selection needs to added to our menu Tasks * Determine Business Needs * Determine Business Case * identify and define scope *Identify Target market *Identify Stakeholders *Conduct Market Research *Determine & define Scope Tasks *Conduct Market research *Determine method of elicitation Develop Survey questions * Develop survey questions Tasks *Conduct Market research *Determine method of elicitation Develop Survey questions * Develop survey questions Tasks *Assign Resources to compile and tabulate results. *Perform analysis of results *Develop and report survey results and analysis to board Tasks * Determine Business Needs * Determine Business Case * identify and define scope *Identify Target market *Identify Stakeholders
  • 19. *Conduct Market Research *Determine & define Scope The scope of this project will consist of developing a new Honey Mustard Rub Current and previous customers of Papa Bob’s, residents close to our current locations Frequent visitors to local restaurants Elicitation Preparation Scheduled Resources Utilize supporting documentation Conduct Survey Tasks *Conduct Market research *Determine method of elicitation Develop Survey questions * Develop survey questions Tasks *Conduct Market research *Determine method of elicitation Develop Survey questions * Develop survey questions Papa Bob’s desires to create a signature rib rub flavor to use in their restaurants With the newest trend in our particular type of restaurant being rub in order stay current a new selection needs to added to our menu
  • 20. Tasks *Assign Resources to compile and tabulate results. *Perform analysis of results *Develop and report survey results and analysis to board Assessing Stakeholder Feedback Criteria Design and create a survey to measure a business issue, problem, or activity of your choice. Collect information from a functionally diverse population and apply critical thinking to capture meaning from survey results. You are to use the survey polling software Survey Monkey. You can find the Survey Monkey site at www.surveymonkey.com. You should have at least 20 survey respondents. Note: If you wish, you may tie this polling exercise into your Course Project. Business analysts use a variety of tools to gather information and feedback about a project. One of these tools is surveying stakeholders. In this exercise, you will create, design, administer, and evaluate the results of a stakeholder survey. The stakeholders may be part of your course project or they may by any other group of individuals you wish to survey. Choose your Issue and Design your Survey 1. The first task is to choose the business issue you will analyze. Create a schedule of activities to measure the issue that includes identifying the correct stakeholders, selecting the best business analysis techniques, managing requirements, and identifying necessary progress assessments. 2. Construct a diagram of the inputs, tasks, and outputs to map the Survey Monkey survey project. You can see examples of
  • 21. this diagram in front of each chapter in the BABOK®. 3. Define your survey objective. What are you going to survey? What questions are you going to ask? What is the objective of the survey? What will you do with the information? Build your Survey 4. Build your Survey Monkey survey. Go to the website, www.surveymonkey.com and register for the basic service. After you have registered, review these tutorials. a. Getting Started b. Question Types c. Survey Templates d. Customization e. Response Validation f. Skip Logic g. Printable PDF File 5. Design a 5-10 question survey to obtain the information you need to address your project queries. Identify stakeholders and run your survey 6. Identify your stakeholders or survey population, and run your survey. Make sure you allow enough time for your stakeholders to complete the survey and to analyze the results. Analyze, Interpret, and Summarize 7. Analyze and interpret the resulting data. What does the survey information tell you about your chosen issue? What conclusions can you draw from this information? 8. Summarize your conclusions. 9. Include raw survey results in an Appendix. Your paper should be 4-5 pages, following APA format. Include theory and references accordingly.
  • 22. Paper Outline 1. Introduction 2. Description of business issue 3. Schedule of activities a. identify stakeholders b. select analysis technique(s) c. timeline of activities 4. Diagram inputs/tasks/outputs 5. Describe survey and the rationale behind each question 6. Survey results 7. Analysis of survey results 8. Conclusion Grading Rubric Category Points Weighting Description Content 60 pts 60% All key elements of the assignment are covered in a substantive way. Page count met. Major points are stated clearly, are supported by specific details (examples or analysis), and are organized logically. The paper links theory to relevant examples of current experience and industry practice. Provided depth and clarity. Grammar and Spelling 20 pts 20% Paper is well written and is college level writing. Rules of grammar and punctuation are followed. Spelling is correct. Follows APA format.
  • 23. Organization & Cohesiveness 20 pts 20% Paper was organized, has topical flow, and used appropriate industry vocabulary, concepts, and theory. Paragraph transitions are present and logical, flow maintained throughout paper. Sentences are complete, clear, and concise. Sentence transitions are present and maintain the flow of thought. Total 100 Pts 100% A quality paper will meet or exceed all of the above requirements.