Jarad Tansley proposes a new magazine called ComputeMagazine targeting computer enthusiasts. The core audience would be people with an interest in computers but lacking skills, while the secondary audience has more skills. An example issue includes a front cover in blue per reader feedback and a feature article on building a computer. The magazine budget and production plan are also outlined, with advertising for computer components, a pre-production period for research and mock-ups, production involving shooting/writing and layout, and a planned June 2014 release date.

1. Compute
Jarad Tansley
A magazine for computer enthusiasts in the UK

2. About My Magazine
• ComputeMagazine:a technology magazine focusing
solely on computers.
• Coreaudience:People with an established interest in
computing but aren’t skilled yet – 16+, typically male,
varied spending power.
• Secondaryaudience:People who are skilled in
technology and/or computing subjects. – 18+, typically
male, more spending power.
What it is, the theme of the magazine and the audiences.

3. An example of what they’ll see
• For this pitch, I have created an example of what will be
in my magazine by creating a front cover and double
page spread.
A taste of what the audience will be reading.

4. Front Cover
• Color scheme chosen based on questionnaire given to
computer enthusiasts.
• Most people who took the questionnaire chosen blue.
• Font choice based on questionnaire: REVOLUTION and
Harabara had most votes from questionnaire results.
• I chose a readable font that looked similar to what was
chosen from questionnaire: Raleway.
• Magazine will advertise its feature article greatly, which
should catch the reader’s eye if they are into computing.
• Tagline will promote the magazine as “The UK’s go-to
magazine for computer enthusiasts”.

6. • Feature article will be related to computing. For the first issue’s
main article, the components required to build a computer will be
detailed.
• People who read a computing magazine will most likely be curious
about building a computer themselves.
• To keep with the in-house style of the magazine and make the
magazine suit its audience, the blue colours have been kept.
Double page
Spread

7. Magazine Budget
Estimates for the amount of money needed for the magazine’s production

8. Advertising
• Advertisements for computer accessories and mid-end
computer components will be shown.
• High-end computer components will be adverised to
suit secondary audience.
What products/services my magazine will advertise to its audience.

9. Production Plan
The planning for the production of the magazine.

10. Production Plan
• Pre-production: 19th February – 27th March
– Three days preliminary exercise.
– 22nd February–2nd March:Analysis of existing magazines
– 28th February–7th March:Idea drawing
– 5th March–10th March:Research
– 12th March–19th March:Finding locations for photographs
– 20th March–23rd March:Practise photography
– 24th March–27th March:Mock-ups of magazine content
• Break between pre-production and production: 28th March – 3rd April
The planning for the production of the magazine.

11. Production Plan
• Production: 4th April – 29th May
• 4th April–17th April:Shooting at location and writing the articles
• 18th April–7th May:Editing the photographs
• 8th May–21st May:Putting the magazine together
• 19th May–29th May:Layouts, final edits
• Break between production and post-production: 30th May-5th June
The planning for the production of the magazine.

12. Production Plan
• Production: 4th April – 29th May
• 4th April–17th April:Shooting at location and writing the
articles
• 18th April–7th May:Editing the photographs
• 8th May–21st May:Putting the magazine together
• 19th May–29th May:Layouts, final edits
• Release date: June 2014
The planning for the production of the magazine.

13. Any
Questions?