Unit 18

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UNIT 18 Implications of Sources and Receivers to Persuasion

KNOW YOUR RECEIVER 1) Routes to Persuading Them 2) What’s important to them, what’s not? 3) What are their attitudes? 4) What do they think of you?

Implications for Receivers 1) Be on your toes – recognize cues 2) Listen Carefully 3) Consider the Source 4) Beware of peripheral Cues

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Unit 18

1. UNIT 18 Implications of Sources and Receivers to Persuasion

2. KNOW YOUR RECEIVER 1) Routes to Persuading Them 2) What’s important to them, what’s not? 3) What are their attitudes? 4) What do they think of you?

3. Implications for Receivers 1) Be on your toes – recognize cues 2) Listen Carefully 3) Consider the Source 4) Beware of peripheral Cues