2013 09 18 - Fighting Counterfeiting, A Compilation of Anti-Counterfeiting Awareness Campaigns
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Presented at: the Hong Kong Baptist University — Warm-up Seminar "Protecting Creativity & Innovation: IPR for Products, Brands & Services", jointly organized by the European Union Academic Programme (EUAP) and the Hong Kong Baptist University — Hong Kong, 18 September 2013. Abstract: This presentation was first played on the 18th September 2013 at the seminar “Protecting Creativity & Innovation: IPR for Products, Brands & Services”. This seminar took place at Baptist University of Hong Kong and was the launching event of the Creativity Students Competition 2013, organized and supported jointly by the European Union Academic Programme Hong Kong (EUAP) and the European Chamber of Commerce in Hong Kong. Entrants were invited to create a mascot, a poster, and/or a short film and were urged to be as creative as they can with the theme of intellectual property, protection for creativity and innovation. This presentation is a compilation of previous anti-counterfeiting campaigns and serve as an example for an educational purpose. • Webpage of the event: http://goo.gl/Up6M2S Feel free to download from my blog and play it just like a movie: https://emmanuelgillet.wordpress.com/conferences-seminars/ Emmanuel GILLET - License CC BY-NC-ND 2013
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2013 09 18 - Fighting Counterfeiting, A Compilation of Anti-Counterfeiting Awareness Campaigns
- 1. Context of the Presentation The following presentation was first played on the 18th September 2013 at the seminar “Protecting Creativity & Innovation: IPR for Products, Brands & Services”. This seminar took place at Baptist University of Hong Kong and was the launching event of the Creativity Students Competition 2013, organized and supported jointly by the European Union Academic Programme Hong Kong (EUAP) and the European Chamber of Commerce in Hong Kong. Entrants were invited to create a mascot, a poster, and/or a short film and they are urged to be as creative as they can with the theme of intellectual property, protection for creativity and innovation. The following presentation is a compilation of previous anti-counterfeiting campaigns and serve as an example for an educational purpose. For more details, please visit: http://europe.hkbu.edu.hk/euap/iphk-eu/index.html#02 18 September 2013 Emmanuel GILLET, Ph D | CC BY-NC-ND 2013 Visiting Scholar, EUAP Hong Kong
- 2. Protecting Creativity and Innovation Warm-up Seminar 18 September 2013 Hong Kong Baptist University
- 3. Fighting Counterfeiting: A Compilation of Previous Anti-Counterfeiting Campaigns Emmanuel Gillet, Visiting Scholar, EUAP Hong Kong 18 September 2013 Hong Kong Baptist University
- 4. 10987654321
- 6. What kind of products are counterfeiting
- 7. What do you really know about counterfeiting?
- 8. Let’s unveil the hidden side
- 11. 1 What kind of products are counterfeited?
- 12. 1 What YOU wear
- 14. ©HeartsMagazine
- 16. 1 What YOU drink
- 17. ©Oenologie.fr
- 18. 1 YOUR musical instruments
- 19. ©Gibson
- 20. 1 YOUR electrical and electronic products
- 22. 1 Pesticides
- 24. 1 Toys
- 26. 1 What else?
- 27. 1 Battery of mobile devices Cosmetics and body care products Perfumes Vehicle spare parts: Cars Motocycles Aircrfats Wines and spirits Energy drinks Household appliances Power tools Condoms Baby care products Earphones Headphones
- 30. “Counterfeiter clothes manufacturers often take advantage of child labor” UNICEF
- 31. ©UNICEF
- 32. ©UNICEF
- 33. “Genuine toys are tested in laboratories. Fake toys are tested on kids” Fecomércio SC - www.fecomercio-sc.com.br (Brazil)
- 36. 3 Counterfeit goods put YOUR HEALTH AT RISK
- 38. ©Adidas
- 39. 4 Counterfeit goods put YOUR LIFE IN DANGER
- 40. “FAKE spare parts can KILL” (Toyota)5
- 41. ©ToyotaZimbabwe
- 42. ©Toyota
- 43. ©Toyota
- 44. “For more SAFETY, use the ORIGINAL” (Mercedez-Benz)4
- 45. ©Mercedes-Benz
- 46. FAKE drugs can KILL4
- 49. IMPACT ▬ International Medical Products Anti-Counterfeiting Taskforce
- 50. Counterfeit medicines can kill.mp4
- 51. 5 FAKE WEBSITES Abusive collect and use of YOUR PERSONAL DATA
- 52. © International AntiCounterfeiting Coalition DesignFauxReal.com
- 53. 6 FAKE WEBSITES Credit card FRAUD
- 55. …in whose pockets does the money go? By the way…
- 56. 7 Counterfeiting finances organized crime and terrorist organizations
- 58. ©Toyota
- 60. 8 Loss of jobs
- 62. “Counterfeiting destroys thousands of jobs per year in Portugal” Grupo Anti-Contrafacção (Portugal) www.anti-contrafaccao.com
- 64. 9 Counterfeiting as a criminal offense
- 70. 10 An idea of the scale of counterfeiting?
- 72. Every minute in Europe 219 counterfeit goods are detained In 2012 EU Customs detained 40 million products suspected of violating intellectual property rights
- 73. "Counterfeiting is a cancer" Jack MA ▪ Founder of Alibaba
- 74. Starring BRANDS eBay Hearts Magazine Oenologie.fr Petrus Pomerol Gibson Siemens Schneider Electric EATON Lacoste Polo Ralph Lauren Adidas Toyota Mercedez-Benz Pfizer Louis Vuitton Dior Chanel Alibaba
- 75. ASSOCIATIONS — FOUNDATIONS — NON-GOVERNMENTAL ORGANIZATIONS Council of Fashion Designers of America (USA) Electrical and Electronic Manufacturing Association of Canada (Canada) European Crop Protection Association (ECPA, European Union) Grupo Anti-Contrafacção (Portugal) UNICEF (United Nations) Fecomércio SC (Brazil) International Anti-Counterfeiting Coalition (IACC) DesignFauxReal.com (IACC) Realdanger.uk (United Kingdom) Heart UK (United Kingdom) Medicines and Healthcare products Regulatory Agency (United Kingdom) Royal Pharmaceutical Society of Great Britain (United Kingdom) International Medical Products Anti-Counterfeiting Taskforce (IMPACT, WHO) Comité National Anti-Contrefaçon (France) Comité Colbert (France) OFFICIAL INSTITUTIONS Japan Intellectual Property Office French Customs EU Customs Union
- 76. FILMS Toys: Grupo Anti-Contrafacção (Portugal) Loss of Jobs: Grupo Anti-Contrafacção (Portugal) One Minute: EU Customs and European Commission PICTURE James Steidl — Iceberg (Dreamstime.com) MUSIC Melodyloop.com Denis Quarin — The Crow Gilberto Dagilly — Sombras Manuel Ochoa — Intimate Piano Ryo Utasato — Sword of Thunder Dmittriy Rodionov — Frogman Pink Floyd — Money (Harvest, Capitol, Universal Music)
- 78. Emmanuel GILLET, Ph D Visiting Scholar, European Union Academic Programme Hong Kong mail@egillet.com http://euap.buhk.edu.hk