The document provides a 9-month report summarizing PR activities conducted by Stratcom Indonesia for Unilever Indonesia Foundation from April to December 2010. It details 32 media events held, which generated 366 articles with a total estimated media value of Rp 16.6 billion. The PR campaign achieved a high return on investment of over 2,200%. Key objectives of increasing community awareness of Unilever's CSR work and encouraging positive social changes were met.
This document summarizes the work of HelpAge India, a non-profit organization that supports elderly populations in India. Some key points:
- HelpAge India supports over 1.25 million elderly individuals, which is just over 1% of the estimated 100 million elders in India who require assistance.
- Their flagship program is Mobile Medical Units that provide free healthcare to over 1.7 million elders annually across 81 vans.
- Other programs include funding cataract surgeries, physiotherapy centers, health camps, cancer care, old age homes, disaster relief, livelihood programs, and advocacy efforts.
- HelpAge aims to reach more elders and works with youth, governments, and corporate donors
The social enterprise produces documentary videos and TV programs to educate communities in East Africa on social and economic issues like poverty reduction and climate change. It offers services like brand videos, corporate videos, training videos, and video editing. The business aims to empower communities and motivate positive change through its educational media.
Smile Foundation is a non-profit organization founded in 2002 by Santanu Mishra to work in the areas of education, health, livelihood, and empowerment for underprivileged children and their families in India. It operates various programs like Mission Education for basic education, Smile on Wheels for mobile healthcare, and Swabhiman for women's empowerment. During the COVID-19 pandemic, Smile Foundation launched initiatives like tele-consultation services and distributing hunger survival kits with dry rations to vulnerable communities.
This document provides information about Gruppo Trentino di Volontariato (GTV), a non-profit organization based in Trento, Italy. GTV has operated in Southeast Asia since 1999, working in sectors like vocational training, rural development, health, education, and human trafficking prevention. Its mission is to build relationships between Trentino communities and Southeast Asia to help vulnerable groups like children, women, and minorities. GTV takes a participatory approach, involving local populations in all stages of its projects.
Social business to solve social problems in bangladeshRokonZaman14
Social businesses aim to solve social problems through sustainable commercial enterprises. Grameen Danone Foods Ltd. produces fortified yogurt in Bangladesh to address malnutrition. It sells yogurt at affordable prices in rural areas, benefiting children's nutrition. The company also generates employment. Grameen Veolia Water Ltd provides treated water to rural communities, increasing access to safe drinking water. Both social businesses contribute to the UN's Sustainable Development Goals of ending hunger and increasing access to water, while also creating jobs. Social businesses offer a sustainable model to address social issues through for-profit solutions.
This document discusses collaboration between government organizations and non-governmental organizations in India to improve agricultural extension and rural development. It provides examples of different models of NGO and GO collaboration, including NGO involvement in government programming, joint training activities, and group formation efforts. It also outlines some challenges to collaboration, such as different priorities between NGOs and GOs, lack of experience and capacity, and issues around control and sustainability. Overall, the document advocates for closer working relationships between NGOs and GOs while also recognizing limitations to collaboration.
PROJECT REPORT ON NGOS (GOONJ & SAVE THE CHILDREN)Sheryl Mehra
This study provides the opportunity to know the perspective of the students about the NGOs as a program with the detailed overview about the Ngo’s which are in operational in India.It provides is brief introduction about the organization- GOONJ & SAVE THE CHILDREN.
The document discusses the role of social capital in strengthening community-based organizations (CBOs) in Indonesia. It notes that CBOs rely on social capital like trust and social connections to carry out their work improving community life. High-quality CBOs are able to mobilize contributions, form partnerships with other groups, and effectively target community needs. The study found that involving existing volunteers and social workers in government programs like PNPM Mandiri helped develop social networks and entrepreneurship in communities. Partnerships between CBOs, volunteers, and local governments were found to improve innovation and creativity in addressing issues.
This document summarizes the work of HelpAge India, a non-profit organization that supports elderly populations in India. Some key points:
- HelpAge India supports over 1.25 million elderly individuals, which is just over 1% of the estimated 100 million elders in India who require assistance.
- Their flagship program is Mobile Medical Units that provide free healthcare to over 1.7 million elders annually across 81 vans.
- Other programs include funding cataract surgeries, physiotherapy centers, health camps, cancer care, old age homes, disaster relief, livelihood programs, and advocacy efforts.
- HelpAge aims to reach more elders and works with youth, governments, and corporate donors
The social enterprise produces documentary videos and TV programs to educate communities in East Africa on social and economic issues like poverty reduction and climate change. It offers services like brand videos, corporate videos, training videos, and video editing. The business aims to empower communities and motivate positive change through its educational media.
Smile Foundation is a non-profit organization founded in 2002 by Santanu Mishra to work in the areas of education, health, livelihood, and empowerment for underprivileged children and their families in India. It operates various programs like Mission Education for basic education, Smile on Wheels for mobile healthcare, and Swabhiman for women's empowerment. During the COVID-19 pandemic, Smile Foundation launched initiatives like tele-consultation services and distributing hunger survival kits with dry rations to vulnerable communities.
This document provides information about Gruppo Trentino di Volontariato (GTV), a non-profit organization based in Trento, Italy. GTV has operated in Southeast Asia since 1999, working in sectors like vocational training, rural development, health, education, and human trafficking prevention. Its mission is to build relationships between Trentino communities and Southeast Asia to help vulnerable groups like children, women, and minorities. GTV takes a participatory approach, involving local populations in all stages of its projects.
Social business to solve social problems in bangladeshRokonZaman14
Social businesses aim to solve social problems through sustainable commercial enterprises. Grameen Danone Foods Ltd. produces fortified yogurt in Bangladesh to address malnutrition. It sells yogurt at affordable prices in rural areas, benefiting children's nutrition. The company also generates employment. Grameen Veolia Water Ltd provides treated water to rural communities, increasing access to safe drinking water. Both social businesses contribute to the UN's Sustainable Development Goals of ending hunger and increasing access to water, while also creating jobs. Social businesses offer a sustainable model to address social issues through for-profit solutions.
This document discusses collaboration between government organizations and non-governmental organizations in India to improve agricultural extension and rural development. It provides examples of different models of NGO and GO collaboration, including NGO involvement in government programming, joint training activities, and group formation efforts. It also outlines some challenges to collaboration, such as different priorities between NGOs and GOs, lack of experience and capacity, and issues around control and sustainability. Overall, the document advocates for closer working relationships between NGOs and GOs while also recognizing limitations to collaboration.
PROJECT REPORT ON NGOS (GOONJ & SAVE THE CHILDREN)Sheryl Mehra
This study provides the opportunity to know the perspective of the students about the NGOs as a program with the detailed overview about the Ngo’s which are in operational in India.It provides is brief introduction about the organization- GOONJ & SAVE THE CHILDREN.
The document discusses the role of social capital in strengthening community-based organizations (CBOs) in Indonesia. It notes that CBOs rely on social capital like trust and social connections to carry out their work improving community life. High-quality CBOs are able to mobilize contributions, form partnerships with other groups, and effectively target community needs. The study found that involving existing volunteers and social workers in government programs like PNPM Mandiri helped develop social networks and entrepreneurship in communities. Partnerships between CBOs, volunteers, and local governments were found to improve innovation and creativity in addressing issues.
Intuisi Inc. is a non-profit organization formed in 2009 that aims to improve the quality of life for Indonesians through community participation and research. It has divisions for promotion/marketing, web development, event management, and research. The research division conducts public policy research on issues like public health, consumer markets, and social dynamics. Intuisi manages events like conferences, workshops, and performances. It also provides marketing services like market research, advertising, and product promotion. The document outlines Intuisi's mission and lists some past projects, including research, events, and website development for organizations working in public health and HIV/AIDS in Indonesia.
NGOs,CBOs and INGOs in Community Health DevelopmentNarayanRimal2
This document discusses the roles of NGOs, CBOs, and INGOs in community health development in Nepal. It defines NGOs as non-profit organizations that operate independently of governments, CBOs as grassroots organizations formed and run by community members, and INGOs as international NGOs overseen by Nepal's Social Welfare Council. There are around 54035 NGOs and 207 actively working INGOs in Nepal. These organizations work to improve access to healthcare, provide health education, and promote healthy behaviors, contributing up to 50% of healthcare services in some countries. They are vital to community health development by filling gaps in services, building local capacity, and addressing underserved areas.
This document discusses national and international health agencies. It begins by outlining the objectives and introduction. It then defines health agencies and discusses their purposes. The document categorizes health agencies into national and international groups. Several key national health agencies in India are described in detail, including their objectives, activities, and histories. These include the Indian Red Cross Society, Indian Council for Child Welfare, Family Planning Association of India, Tuberculosis Association of India, Hindu Kusht Nivaran Sangh, and Central Social Welfare Board. International health agencies discussed include the World Health Organization and United Nations Population Fund.
Community psychology (prevention & promotion)Jordanae Lindsay
This document contains the objectives, definitions, and content for a lecture on prevention and promotion given by Mr. Daniel Akintade on March 23rd 2020. It defines key terms like prevention, promotion, implementation, and programs. It discusses the historical perspectives on prevention, levels of prevention, promoting communities through programs and social media, community development programs, and examples of community education events.
The document outlines strategies for Nourish International chapters to conduct initial publicity and outreach efforts at the start of each academic year, with a focus on raising awareness of the General Interest Meeting and flagship Hunger Lunch event through personal networks, listservs, collaborations with other student groups, guerrilla marketing tactics, classroom announcements, and engaging department heads. The goal is to welcome new students and rebuild the membership and customer base after annual turnover by creatively spreading information about NI's mission and upcoming opportunities to get involved.
The document outlines strategies for Nourish International chapters to conduct initial publicity and outreach efforts at the start of each academic year, with a focus on raising awareness of the General Interest Meeting and flagship Hunger Lunch event through personal networks, listservs, collaborations with other student groups, guerrilla marketing tactics, classroom announcements, and engaging department heads. The goal is to welcome new students and rebuild the membership and customer base after annual turnover by creatively spreading information about NI's mission and upcoming opportunities to get involved.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
Project Uday aims to unite youth and empower them to enact positive change. It will address issues like health, education, environment, and governance through various awareness and tangible activities. These include health camps, teacher internships, rallies, and anti-corruption drives. The project will be run through AIESEC and partner organizations. College ambassadors will coordinate activities and volunteers on individual campuses, while task forces focus on external relations, fundraising, and branding. The goal is to mobilize youth across areas to make a sustainable difference.
NATIONAL AND INTERNATIONAL HEALTH AGENCIES.pptxPayal Tembhurne
This document provides information on various national and international health agencies. It discusses the Indian Red Cross Society, Indian Council for Child Welfare, Family Planning Association of India, Tuberculosis Association of India, Hindu Kusht Nivaran Sangh, Central Social Welfare Board, and Blind Association of India as important national health agencies in India. It also discusses key international health agencies like the World Health Organization, United Nations Population Fund, United Nations Development Programme, World Bank, Food and Agriculture Organization, United Nations International Children's Emergency Fund, European Commission, and International Red Cross.
World Vision is a Christian organization that works with communities to address poverty and injustice. They have developed three models for helping children affected by HIV/AIDS: Community Care Coalitions, life skills training, and Channels of Hope. Community Care Coalitions mobilize communities to care for orphans and vulnerable children. World Vision has established over 274 Coalitions across Uganda reaching over 186,350 children. The Coalitions increase participation from community groups in caring for children and chronically ill households. They also increase children's access to education, healthcare, food and psychosocial support. When communities are empowered through capacity building, their initiatives can effectively support orphaned and vulnerable children.
Jeevan Jyoti is a voluntary organization established in 2007 in Lucknow, India that works on issues like women and youth empowerment, institutional development, human rights, and livelihoods. It directly benefits over 400 children and 250 women annually through 38 projects on education, healthcare, livelihood and women's empowerment across 2 states. The organization focuses on providing education, healthcare, and empowerment to disadvantaged families and communities through a lifecycle approach. Its vision is to bring a smile to every face, and its mission is to help disadvantaged communities gain access to their rights and entitlements.
Information, education, and communication (IEC) aims to change behaviors by increasing awareness and knowledge. IEC involves sharing culturally sensitive information through appropriate channels and messages to promote health. It is a process of empowering people to make informed decisions. Effective IEC strategies are comprehensive, involve communities in planning and implementation, and use a combination of mass media and interpersonal communication. IEC activities in health programs should be planned, continuous, and evaluated to reinforce desired behaviors. Nurses play a role in selecting topics, preparing materials, and providing health education opportunistically to communities.
1. NGOs play a vital role in the socioeconomic development of rural India by providing social services and improving living standards. They work on issues like education, healthcare, rural development, sanitation, and human rights on a local, national, or international level.
2. NGOs have established themselves as effective partners for rural development through their non-rigid, locality-specific, need-based, and beneficiary-oriented services. They engage in activities like microfinance, microinsurance, entrepreneurship development, and other programs focused on overall rural development and welfare.
3. Some of the key roles of NGOs in rural development include implementing health, family welfare, nutrition, education and community programs
This document summarizes the mission and activities of 1We - One World Experience, an organization that inspires action on global social issues through positive media and innovative development projects. It discusses 1We's philosophy of empowering individuals through experiences for supporters, coworkers, and beneficiaries. Key activities mentioned include positive television programs, entrepreneurship networks, and poverty alleviation projects in countries like Bangladesh and Brazil. The purpose is to create awareness and transparency around development work through modern media and active business involvement.
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable ...Andrew Networks
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable Development Goals Conference Awards v20220515
Dr. Meenakshi Sawhney Founder President
La Global Foundation
Aim
The foundation supports global sustainable development goals. Our being must serve a purpose larger than any self-interest. Therefore, we aim at spreading awareness to co-exist in harmony with nature.
Mission
We at La Global Foundation empower ourselves so that we engage and foster synergistic efforts. We make certain of the well-being of individuals and various astute people to promote and provide insights about one’s happiness and security. Sustainable development is a framework which is such designed that human development goals can be achieved without disturbing the ecosystem. We at La Global Foundation pledge to preserve natural resources in the best of our capacity. In order to achieve the same, we form partnerships all over the world.
Vision
La Global Foundation has built a sustainable awareness model in place in order to achieve the 17 global goals. In 2015, the United Nations Sustainable Goals( Global Goals) were adopted by the 193 Member States of the United Nations in a bid to end poverty, protect the planet and ensure prosperity for all by 2030. It is remarkable though, that the Indian government has taken up the task seriously and has started working alongside private sectors to end poverty at the earliest.
The 17 sustainability goals:
1. No Poverty
2. Zero Hunger
3. Good Health and Well Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice and Strong Institutions
17. Partnership For the Goals
We are grateful to have partnered with worldwide and national non-governmental organisations that share our mission.
Objectives
The event is to support global sustainable development goals. You must look forward to see myriad hues of nationals present on the podium to express their views on conserving our natural resources while accomplishing urban development goals.
HrH Andrew Williams Jr
WhatsApp: +1-213-274-3675
https://andrewnetworks.com
AndrewWilliamsJr777@gmail.com
https://linkedin.com/in/andrewwilliamsjr
https://about.me/hhprinceandrewwilliamsjr
https://www.facebook.com/andrewwilliamsjr/
https://www.facebook.com/AmbassadorWilliams
https://facebook.com/groups/ahiabganetwork
AHIABGA Amb Meenakshi Sawhney LA Global UN SDG Conference Awards v20220515Andrew Networks
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable Development Goals Conference Awards v20220515
Dr. Meenakshi Sawhney Founder President
La Global Foundation
Aim
The foundation supports global sustainable development goals. Our being must serve a purpose larger than any self-interest. Therefore, we aim at spreading awareness to co-exist in harmony with nature.
Mission
We at La Global Foundation empower ourselves so that we engage and foster synergistic efforts. We make certain of the well-being of individuals and various astute people to promote and provide insights about one’s happiness and security. Sustainable development is a framework which is such designed that human development goals can be achieved without disturbing the ecosystem. We at La Global Foundation pledge to preserve natural resources in the best of our capacity. In order to achieve the same, we form partnerships all over the world.
Vision
La Global Foundation has built a sustainable awareness model in place in order to achieve the 17 global goals. In 2015, the United Nations Sustainable Goals( Global Goals) were adopted by the 193 Member States of the United Nations in a bid to end poverty, protect the planet and ensure prosperity for all by 2030. It is remarkable though, that the Indian government has taken up the task seriously and has started working alongside private sectors to end poverty at the earliest.
The 17 sustainability goals:
1. No Poverty
2. Zero Hunger
3. Good Health and Well Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice and Strong Institutions
17. Partnership For the Goals
We are grateful to have partnered with worldwide and national non-governmental organisations that share our mission.
Objectives
The event is to support global sustainable development goals. You must look forward to see myriad hues of nationals present on the podium to express their views on conserving our natural resources while accomplishing urban development goals.
HrH Andrew Williams Jr
WhatsApp: +1-213-274-3675
https://andrewnetworks.com
AndrewWilliamsJr777@gmail.com
https://linkedin.com/in/andrewwilliamsjr
https://about.me/hhprinceandrewwilliamsjr
https://www.facebook.com/andrewwilliamsjr/
https://www.facebook.com/AmbassadorWilliams
https://facebook.com/groups/ahiabganetwork
“not-for-profit, voluntary citizen’s group, which is organised on a local, national, or international level to address issues in support of the public good. Task oriented and made up of people with common interests, NGOs perform a variety of services and humanitarian functions, bring citizens concerns to governments ,and encourage participation of Civil Society stakeholders at the community level”
Role of Multi-Stakeholders Forum in Reducing Vulnerability and Poverty: Per...Dr. Astia Dendi
The document summarizes a presentation on the role of multi-stakeholder forums in reducing vulnerability and poverty in Nusa Tenggara, Indonesia. It finds that such forums can foster collective learning and responsibility sharing to address issues like high rates of malnutrition, infant mortality, and maternal mortality in the region. Key factors in an effective forum include developing shared understanding of problems, facilitating quality learning to build leadership and change mindsets, and prioritizing mutually agreed programs based on community needs and self-help potential. Establishing stakeholder forums is necessary to increase the effectiveness of development strategies in eastern Indonesia by focusing on community envisioning, trust-building and consensus rather than just technical aspects.
Communicating climate change. Por Eliana Rojas TorresCOP20 Lima
This document outlines communication strategies for raising awareness about climate change and poverty alleviation efforts. It discusses:
1) The Connect4Climate initiative's goals of inspiring climate action and youth empowerment through social media, competitions and events.
2) Lessons learned around increasing collaboration, emphasizing early climate action and individual impact, and supporting educators.
3) Peru's COP20 communication plan, including mobilizing citizens through the "Do Your Part" platform and challenges like timely cross-sector messaging and managing expectations during an election year.
Intuisi Inc. is a non-profit organization formed in 2009 that aims to improve the quality of life for Indonesians through community participation and research. It has divisions for promotion/marketing, web development, event management, and research. The research division conducts public policy research on issues like public health, consumer markets, and social dynamics. Intuisi manages events like conferences, workshops, and performances. It also provides marketing services like market research, advertising, and product promotion. The document outlines Intuisi's mission and lists some past projects, including research, events, and website development for organizations working in public health and HIV/AIDS in Indonesia.
NGOs,CBOs and INGOs in Community Health DevelopmentNarayanRimal2
This document discusses the roles of NGOs, CBOs, and INGOs in community health development in Nepal. It defines NGOs as non-profit organizations that operate independently of governments, CBOs as grassroots organizations formed and run by community members, and INGOs as international NGOs overseen by Nepal's Social Welfare Council. There are around 54035 NGOs and 207 actively working INGOs in Nepal. These organizations work to improve access to healthcare, provide health education, and promote healthy behaviors, contributing up to 50% of healthcare services in some countries. They are vital to community health development by filling gaps in services, building local capacity, and addressing underserved areas.
This document discusses national and international health agencies. It begins by outlining the objectives and introduction. It then defines health agencies and discusses their purposes. The document categorizes health agencies into national and international groups. Several key national health agencies in India are described in detail, including their objectives, activities, and histories. These include the Indian Red Cross Society, Indian Council for Child Welfare, Family Planning Association of India, Tuberculosis Association of India, Hindu Kusht Nivaran Sangh, and Central Social Welfare Board. International health agencies discussed include the World Health Organization and United Nations Population Fund.
Community psychology (prevention & promotion)Jordanae Lindsay
This document contains the objectives, definitions, and content for a lecture on prevention and promotion given by Mr. Daniel Akintade on March 23rd 2020. It defines key terms like prevention, promotion, implementation, and programs. It discusses the historical perspectives on prevention, levels of prevention, promoting communities through programs and social media, community development programs, and examples of community education events.
The document outlines strategies for Nourish International chapters to conduct initial publicity and outreach efforts at the start of each academic year, with a focus on raising awareness of the General Interest Meeting and flagship Hunger Lunch event through personal networks, listservs, collaborations with other student groups, guerrilla marketing tactics, classroom announcements, and engaging department heads. The goal is to welcome new students and rebuild the membership and customer base after annual turnover by creatively spreading information about NI's mission and upcoming opportunities to get involved.
The document outlines strategies for Nourish International chapters to conduct initial publicity and outreach efforts at the start of each academic year, with a focus on raising awareness of the General Interest Meeting and flagship Hunger Lunch event through personal networks, listservs, collaborations with other student groups, guerrilla marketing tactics, classroom announcements, and engaging department heads. The goal is to welcome new students and rebuild the membership and customer base after annual turnover by creatively spreading information about NI's mission and upcoming opportunities to get involved.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
Project Uday aims to unite youth and empower them to enact positive change. It will address issues like health, education, environment, and governance through various awareness and tangible activities. These include health camps, teacher internships, rallies, and anti-corruption drives. The project will be run through AIESEC and partner organizations. College ambassadors will coordinate activities and volunteers on individual campuses, while task forces focus on external relations, fundraising, and branding. The goal is to mobilize youth across areas to make a sustainable difference.
NATIONAL AND INTERNATIONAL HEALTH AGENCIES.pptxPayal Tembhurne
This document provides information on various national and international health agencies. It discusses the Indian Red Cross Society, Indian Council for Child Welfare, Family Planning Association of India, Tuberculosis Association of India, Hindu Kusht Nivaran Sangh, Central Social Welfare Board, and Blind Association of India as important national health agencies in India. It also discusses key international health agencies like the World Health Organization, United Nations Population Fund, United Nations Development Programme, World Bank, Food and Agriculture Organization, United Nations International Children's Emergency Fund, European Commission, and International Red Cross.
World Vision is a Christian organization that works with communities to address poverty and injustice. They have developed three models for helping children affected by HIV/AIDS: Community Care Coalitions, life skills training, and Channels of Hope. Community Care Coalitions mobilize communities to care for orphans and vulnerable children. World Vision has established over 274 Coalitions across Uganda reaching over 186,350 children. The Coalitions increase participation from community groups in caring for children and chronically ill households. They also increase children's access to education, healthcare, food and psychosocial support. When communities are empowered through capacity building, their initiatives can effectively support orphaned and vulnerable children.
Jeevan Jyoti is a voluntary organization established in 2007 in Lucknow, India that works on issues like women and youth empowerment, institutional development, human rights, and livelihoods. It directly benefits over 400 children and 250 women annually through 38 projects on education, healthcare, livelihood and women's empowerment across 2 states. The organization focuses on providing education, healthcare, and empowerment to disadvantaged families and communities through a lifecycle approach. Its vision is to bring a smile to every face, and its mission is to help disadvantaged communities gain access to their rights and entitlements.
Information, education, and communication (IEC) aims to change behaviors by increasing awareness and knowledge. IEC involves sharing culturally sensitive information through appropriate channels and messages to promote health. It is a process of empowering people to make informed decisions. Effective IEC strategies are comprehensive, involve communities in planning and implementation, and use a combination of mass media and interpersonal communication. IEC activities in health programs should be planned, continuous, and evaluated to reinforce desired behaviors. Nurses play a role in selecting topics, preparing materials, and providing health education opportunistically to communities.
1. NGOs play a vital role in the socioeconomic development of rural India by providing social services and improving living standards. They work on issues like education, healthcare, rural development, sanitation, and human rights on a local, national, or international level.
2. NGOs have established themselves as effective partners for rural development through their non-rigid, locality-specific, need-based, and beneficiary-oriented services. They engage in activities like microfinance, microinsurance, entrepreneurship development, and other programs focused on overall rural development and welfare.
3. Some of the key roles of NGOs in rural development include implementing health, family welfare, nutrition, education and community programs
This document summarizes the mission and activities of 1We - One World Experience, an organization that inspires action on global social issues through positive media and innovative development projects. It discusses 1We's philosophy of empowering individuals through experiences for supporters, coworkers, and beneficiaries. Key activities mentioned include positive television programs, entrepreneurship networks, and poverty alleviation projects in countries like Bangladesh and Brazil. The purpose is to create awareness and transparency around development work through modern media and active business involvement.
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable ...Andrew Networks
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable Development Goals Conference Awards v20220515
Dr. Meenakshi Sawhney Founder President
La Global Foundation
Aim
The foundation supports global sustainable development goals. Our being must serve a purpose larger than any self-interest. Therefore, we aim at spreading awareness to co-exist in harmony with nature.
Mission
We at La Global Foundation empower ourselves so that we engage and foster synergistic efforts. We make certain of the well-being of individuals and various astute people to promote and provide insights about one’s happiness and security. Sustainable development is a framework which is such designed that human development goals can be achieved without disturbing the ecosystem. We at La Global Foundation pledge to preserve natural resources in the best of our capacity. In order to achieve the same, we form partnerships all over the world.
Vision
La Global Foundation has built a sustainable awareness model in place in order to achieve the 17 global goals. In 2015, the United Nations Sustainable Goals( Global Goals) were adopted by the 193 Member States of the United Nations in a bid to end poverty, protect the planet and ensure prosperity for all by 2030. It is remarkable though, that the Indian government has taken up the task seriously and has started working alongside private sectors to end poverty at the earliest.
The 17 sustainability goals:
1. No Poverty
2. Zero Hunger
3. Good Health and Well Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice and Strong Institutions
17. Partnership For the Goals
We are grateful to have partnered with worldwide and national non-governmental organisations that share our mission.
Objectives
The event is to support global sustainable development goals. You must look forward to see myriad hues of nationals present on the podium to express their views on conserving our natural resources while accomplishing urban development goals.
HrH Andrew Williams Jr
WhatsApp: +1-213-274-3675
https://andrewnetworks.com
AndrewWilliamsJr777@gmail.com
https://linkedin.com/in/andrewwilliamsjr
https://about.me/hhprinceandrewwilliamsjr
https://www.facebook.com/andrewwilliamsjr/
https://www.facebook.com/AmbassadorWilliams
https://facebook.com/groups/ahiabganetwork
AHIABGA Amb Meenakshi Sawhney LA Global UN SDG Conference Awards v20220515Andrew Networks
AHIABGA Amb Meenakshi Sawhney LA Global Foundation 2nd Annual UN Sustainable Development Goals Conference Awards v20220515
Dr. Meenakshi Sawhney Founder President
La Global Foundation
Aim
The foundation supports global sustainable development goals. Our being must serve a purpose larger than any self-interest. Therefore, we aim at spreading awareness to co-exist in harmony with nature.
Mission
We at La Global Foundation empower ourselves so that we engage and foster synergistic efforts. We make certain of the well-being of individuals and various astute people to promote and provide insights about one’s happiness and security. Sustainable development is a framework which is such designed that human development goals can be achieved without disturbing the ecosystem. We at La Global Foundation pledge to preserve natural resources in the best of our capacity. In order to achieve the same, we form partnerships all over the world.
Vision
La Global Foundation has built a sustainable awareness model in place in order to achieve the 17 global goals. In 2015, the United Nations Sustainable Goals( Global Goals) were adopted by the 193 Member States of the United Nations in a bid to end poverty, protect the planet and ensure prosperity for all by 2030. It is remarkable though, that the Indian government has taken up the task seriously and has started working alongside private sectors to end poverty at the earliest.
The 17 sustainability goals:
1. No Poverty
2. Zero Hunger
3. Good Health and Well Being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice and Strong Institutions
17. Partnership For the Goals
We are grateful to have partnered with worldwide and national non-governmental organisations that share our mission.
Objectives
The event is to support global sustainable development goals. You must look forward to see myriad hues of nationals present on the podium to express their views on conserving our natural resources while accomplishing urban development goals.
HrH Andrew Williams Jr
WhatsApp: +1-213-274-3675
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Unilever Indonesia Foundation 10th anniversary media coverage and PR value
1. 10th Anniversary
Unilever Indonesia Foundation
Media Coverage and PR Value
April - December 2010
Prepared by Stratcom for Unilever
Indonesia Foundation
2. Background
• PT Unilever Indonesia Tbk, which has been operating in Indonesia
for more than 77 years, is committed in creating a better future in the
community.
• Established 10 years ago, Yayasan Unilever Indonesia (Unilever
Indonesia Foundation) operates under the three pillars that focus on
environmental programs, public health education, as well as
promoting small and medium-sized businesses.
• Yayasan Unilever Indonesia also want to invite the community to
pledge to take a small yet inspirational step to make positive
changes in their everyday lives and inspire others to do the same.
3. Background
• This document presents a nine-month report of Yayasan Unilever
Indonesia (YUI) ’ s public and media relations conducted by
Stratcom Indonesia
• Purpose of Review:
Evaluate all PR activities accomplished
Find out where we are to date
Discover where we are heading
• Media coverage analysis was carried out using qualitative and
quantitative measurement of media clippings from April – December
2010
4. Communication Objectives
To increase the
To invite the
community’s
community to
awareness that PT
pledge to take a
Unilever Indonesia
small yet
has been carrying
inspirational step to
out social
make positive
responsibility
changes in their
activities in the
everyday lives and
social, economic
inspire others to do
and environmental
the same
fields
5. Executive Summary
• YUI has built good media relations with targeted publications including
general, business, parenting, teens, health, and women’s publications. This is
indicated by continuous YUI’s articles appeared in the publications throughout the
period. From April – December 2010 out of 32 media events, Yayasan Unilever
Indonesia has received 366 direct mention articles and 3 unbranded articles.
• YUI has built strong appearance in various publications including
general, business, health, teens, women and parenting publications, as indicated by
the stable number of media coverage with an average of 40 articles per month.
• Kompas, Antara, Harian Pelita, HE
The frequent publications, including
Neraca, Seputar Indonesia, and Investor Daily
• These articles worth a commercial value of Rp 16,670,935,000 (USD 1,938,480).
With a media campaign investment of Rp 708,310,687 (USD 82,362) (executive
fee, OOPE, third party cost)This is a 2,254 percent return on investment or more
than 22 times.
• Key message inclusion are outstanding for the overall events with the score of 9.07
6. SMALL MEDIA AUDIT
In the end of the program period, Stratcom conducted small media
audit to journalists from six media in order to find out their opinion
and perception about YUI. Those media were Media Indonesia,
Republika, Koran Seputar Indonesia, Jurnal Nasional, Pelita, and
Antara. The result from the media audit can be used as point of
improvement in the future.
7. WHAT THEY SAY ABOUT YUI IN GENERAL
“YUI memiliki 4 tugas
“Lingkup kegiatan YUI
pokok di bidang
adalah untuk
“Sebuah yayasan kesehatan, lingkunga
menginspirasi &
yang menangani n, pertanian dan
merubah masyarakat
kegiatan CSR PT bantuan
membawa perubahan
Unilever.” kemanusiaan.”
yang lebih baik dalam
Nunik, Jurnal Wisnu, Media
aspek
Nasional. Indonesia.
lingkungan, sosial, dan
ekonomi.” Evi, Harian
Umum Pelita.
“YUI memberikan
bantuan sosial
“Kegiatan YUI “Saya lebih banyak mengenai
umumnya merupakan mengetahui Unilever pengetahuan makanan
kegiatan yang secara korporat sehat dan
berkaitan dengan dibandingkan YUI bergizi, AIDS, lingkung
tanggung jawab secara khusus” an sosial dan anak.”
masyarakat.” Arief, ANTARA Desy, Republika
Inggrid, Koran
Seputar Indonesia.
8. Key Findings
ISSUES RELATED TO YUI
The most popular YUI issues are: plastic waste recycling through Trashion program, black
soy bean farmers empowerment, public health and nutrition, campaign to stop hunger,
Stop AIDS movement, and global warming campaign through Langkah Kecil program.
IMAGE ABOUT YUI
YUI through its social activities has created a very good image in the society. YUI is seen
as a part of PT Unilever Tbk.
YUI PERFORMANCE COMPARED TO CSR FOUNDATIONS OWNED BY CONSUMER GOODS
COMPANIES
The media is aware that the other consumer goods companies have similar CSR activities
with YUI, for example Kimberly Clark, Johnson & Johnson, Coca Cola, Nestle, Frisian Flag,
Danone Aqua, Indofood, Sampoerna and Djarum. However, YUI stands out among the
other companies in terms of CSR activities since it has uniqueness which distinguish it
from what other companies do. The uniqueness comes from YUI four pillar programs.
9. Key Findings
YUI CONTRIBUTION TO THE SOCIETY
The media think that YUI gives big contribution to the society. However, there is still many
rooms for improvement such as to increase the information and publication, to escalate its
activities coverage to other areas, to keep its sustainability, and to increase the CSR
budget. YUI also needs to reach out to urban people living in slum area and to find out the
best practice to encourage them in participating YUI activities.
YUI INTERACTION WITH THE MEDIA
YUI is opened for any information and let the media ask any questions related to YUI
activities whenever the media forum or press conference being held. The media also often
get additional information from Stratcom.
11. ACTIVITIES RECAP (YUI Overall)
YUI 10th Anniversary Media
Launch and Exhibition on April
7-11, 2010
ACTIVITIES:
• Media conference
• Event management
• Concept development, execution for exhibitions
RESULT
• The media launch attended by 35 media
• The Duta Aids Talk show attended by seven
media
• The Trashion Day Talk show attended by three
media
• Coverage appeared in 35 media
outlets, generating 39 direct mention articles
and 2 unbranded articles
• Commercial value of Rp 1,109,250,000 (USD
128,982)
• Return on Investment 680%
• Qualitative measurement 8.97 (very good)
12. ACTIVITIES RECAP (Environment Pillar)
Trashion Inacraft on April 25,
2010
ACTIVITIES:
• Development and distribution of photo
release (post-launch)
RESULT
• Coverage appeared in 3 media
outlets, generating 3 articles
• Commercial value of Rp
53,625,000, (USD 6,235)
• Return on Investment 496%
• Qualitative measurement 9.00
(outstanding)
13. ACTIVITIES RECAP (SME and PHE Pillar)
SME and PHE Media Trip to
Yogya and Pacitan on April
27-28, 2010
ACTIVITIES:
• Liaison with Antara Foto for the photo
journalists to be invited
• Two Stratcom staff members assisted the
trip
RESULT
• Attended by 22 journalists from 21
targeted media outlets
• Coverage appeared in 17 media
outlets, generating 28 articles
• Commercial value of Rp 1,489,865,000
(USD 173,240)
• Return on Investment 2,090 %
• Qualitative measurement 9.08
(outstanding).
14. ACTIVITIES RECAP (Environment Pillar)
Makassar Green and Clean
on May 2, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 5 media outlets
and generated 7 articles
• Commercial value of Rp 172,925,000
(USD 20,107)
• Return on Investment 1,821 %
• Qualitative measurement 9.25
(outstanding)
15. ACTIVITIES RECAP (YUI Overall)
Employee Volunteerism Kick
Off on May 17, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 2 media outlets
and generated 2 articles
• Commercial value of Rp 30,000,000
(USD 3,488)
• Return on Investment 567 %
• Qualitative measurement 9.63
(outstanding)
16. ACTIVITIES RECAP (PHE Pillar)
Media Visit Jakarta Stop
AIDS on May 26, 2010
ACTIVITIES:
• Liaise with Yayasan Cinta Anak Bangsa for
program information
• Liaise with Antara for photo competition.
• Accommodated media queries during event
• Two Stratcom staff members assisted the event
RESULT
• Attended by eight targeted media
• Coverage appeared in 9 media outlets and
generated 10 articles
• Commercial value of Rp 322,537,500 (USD
37,504)
• Return on Investment 6,352%
• Qualitative measurement 9.03 (outstanding)
17. ACTIVITIES RECAP (YUI Overall)
Humanitarian Aid in Padang
on May 27, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 5 media outlets
and generated 6 articles
• Commercial value of Rp 90,000,000
(USD 10,465)
• Return on Investment 1,900 %
• Qualitative measurement 9.13
(outstanding)
18. ACTIVITIES RECAP (Environment Pillar)
Media Visit Jakarta Green
School on May 30, 2010
ACTIVITIES:
• Liaise with third party suppliers
(venue, photographer)
• Accommodated media queries during
event
• Four Stratcom staff members assisted
the event
RESULT
• Attended by 11 targeted media, both local
and regional
• Coverage appeared in 13 media
outlets, generating 13 articles
• Commercial value of Rp 526,400,000
(USD 61,209)
• Return on Investment 6.924%
• Qualitative measurement 8.65 (very
good)
19. ACTIVITIES RECAP (PHE and Environment Pillar)
PHE and Environment Media
Trip to Medan on June 7-8,
2010
ACTIVITIES:
• Refinement of media kit
• Liaison with Antara Foto
• Assistance during media interview on site
• Development and distribution of photo
release (post-launch)
• Two Stratcom staff members assisted the
trip
RESULT
• Attended by 30 journalists from 26
targeted media outlets
• Coverage appeared in 30 media
outlets, generating 41 articles
• Commercial value of Rp 1,788,687,500
(USD 207,987)
• Return on Investment 1,943%
• Qualitative measurement 8.87 (very
good)
20. ACTIVITIES RECAP (Environment Pillar)
Jakarta Green And Clean on
June 27, 2010
ACTIVITIES:
• Photo release dissemination
• Two Stratcom staff members assisted the
event
RESULT
• Coverage appeared in 1 media
outlet, generating 1 article
• Commercial value of Rp 15,000,000
(USD 1,744)
• Return on Investment 67%
• Qualitative measurement 9.25
(outstanding)
21. ACTIVITIES RECAP (YUI Overall)
June Media Relations
ACTIVITIES:
• Story pitch and assisting in media queries
RESULT
• Coverage appeared in 1 media
outlet, generating 1 article
• Commercial value of Rp 195,000,000
(USD 22,674)
• Return on Investment 2,067%
• Qualitative measurement 8.50 (very
good)
22. ACTIVITIES RECAP (SME Pillar)
Pacitan Farmer Field Day on
July 12, 2010
ACTIVITIES:
• Media release and Photo release
dissemination
RESULT
• Coverage appeared in 15 media
outlets, generating 16 articles
• Commercial value of Rp 346,610,000
(USD 40,303)
• Return on Investment 5,677%
• Qualitative measurement 8.83 (very
good)
23. ACTIVITIES RECAP (YUI Overall)
Pengalengan Humanitarian
Aid July 23, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 5 media
outlets, generating 5 articles
• Commercial value of Rp 88,012,500
(USD 10,234)
• Return on Investment 1,367 %
• Qualitative measurement 9.25
(outstanding)
24. ACTIVITIES RECAP (YUI Overall)
July Media Relations
ACTIVITIES:
• Story pitch and assisting in media queries
RESULT
• Coverage appeared in 1 media
outlet, generating 1 articles
• Commercial value of Rp 15,000,000
(USD 1,744)
• Return on Investment 150 %
• Qualitative measurement 9.25
(outstanding)
25. ACTIVITIES RECAP (YUI Overall)
One Million Safe Schools
and Hospitals Campaign on
July 29, 2010
ACTIVITIES:
• Media invitation
• Photo release dissemination
• Three stratcom staff members assisted
the press conference
RESULT
• Coverage appeared in 16 media
outlets, generating 18 articles
• Commercial value of Rp 520,290,000
(USD 60,499)
• Return on Investment 8,527%
• Qualitative measurement 9.25
(outstanding)
26. ACTIVITIES RECAP (PHE Pillar)
Jakarta Stop AIDS
Ambassador Gathering on
August 6, 2010
ACTIVITIES:
• Refinement of media kit
• Assistance during media interview on site
• Three Stratcom staff members assisted
for the even
RESULT
• Attended by 13 journalists from 13
targeted media
• Coverage appeared in 13 media
outlets, generating 13 articles
• Commercial value of Rp 938,900,000
(USD 109,174)
• Return on Investment 15,548%
• Qualitative measurement 9.42
(outstanding)
27. ACTIVITIES RECAP (SME Pillar)
Kaliboja CSR Day on August
9, 2010
ACTIVITIES:
• Media release and Photo release
dissemination
RESULT
• Coverage appeared in 10 media
outlets, generating 10 articles
• Commercial value of Rp 159,300,000
(USD 18,523)
• Return on Investment 2,555%
• Qualitative measurement 9.18
(outstanding)
28. ACTIVITIES RECAP (YUI Overall)
Breaking-the-fast with media
on August 30, 2010
ACTIVITIES:
• Development of media list
• Development of media
invitation, distribution and media follow-
up
• Assistance during media interview on site
• Four Stratcom staff assisted for the event
RESULT
• Stratcom managed to secure 32
journalists from 25 targeted media
29. ACTIVITIES RECAP (YUI Overall)
September Media Relations
ACTIVITIES:
• Story pitch and assisting in media queries
RESULT
• Coverage appeared in 3 media
outlets, generating 3 articles
• Commercial value of Rp 1,446,850,000
(USD 168,238)
• Return on Investment 15,976 %
• Qualitative measurement
9.75(outstanding)
30. ACTIVITIES RECAP (SME Pillar)
Ngawi Harvest Day on
September 22, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 14 media
outlets, generating 16 articles
• Commercial value of Rp 308,900,000
(USD 35,919)
• Return on Investment 3,332%
• Qualitative measurement 9.20
(outstanding)
31. ACTIVITIES RECAP (Environment Pillar)
Ganesha Green Fest Media
Trip to Bandung on
September 24, 2010
ACTIVITIES:
• Refinement of media kit
• Assistance during media interview on site
• Two Stratcom staff assisted the trip
RESULT
• Attended by 20 journalists from 20
targeted media outlets, both local and
regional
• Coverage appeared in 18 media
outlets, generating 19 articles
• Commercial value of Rp 425,082,500
(USD 49,428)
• Return on Investment 551%
• Qualitative measurement 8.74(very
good)
32. ACTIVITIES RECAP (YUI Overall)
October Media Relations
ACTIVITIES:
• Story pitch and assisting in media queries
RESULT
• Coverage appeared in 4 media
outlets, generating 6 articles
• Commercial value of Rp 829,400,000
(USD 96,442)
• Return on Investment 13,723%
• Qualitative measurement 9.50
(outstanding)
33. ACTIVITIES RECAP (PHE Pillar)
Jawa Timur Stop AIDS on
October 9, 2010
ACTIVITIES:
• Development of media list (local media)
• Development of media kit
• Development and distribution of photo
release (post-launch)
RESULT
• Coverage appeared in 2 media
outlets, generating 2 direct mention
articles and 1 unbranded article
• Commercial value of Rp 73,500,000
(USD 8,547)
• Return on Investment 1,125%
• Qualitative measurement 8.88 (very
good).
34. ACTIVITIES RECAP (Environment Pillar)
Trashion Design Contest on
October 10, 2010
ACTIVITIES:
• Development of media list (local and
national media)
• Development of media kit
• Distribution of photo release
• Three Stratcom staff members assisted
the trip to Bandung
RESULT
• Attended by 2 bloggers and 17 journalists
from 17 targeted media outlets, both local
and regional
• Coverage appeared in 17 media
outlets, generating 18 articles
• Commercial value of Rp 1,375,687,500
(USD 159,964)
• Return on Investment 1,664 %
• Qualitative measurement 9.22
(outstanding)
35. ACTIVITIES RECAP (PHE Pillar)
World Food Week on
October 14, 2010
ACTIVITIES:
• Development of media list
• Development of media kit.
• Assistance during media interview on site
• Development and distribution of photo
release (post-launch)
• Two Stratcom staff members assisted the
event
RESULT
• Attended by 9 journalists from 9 targeted
media outlets.
• Coverage appeared in 16 media
outlets, generating 17 articles
• Commercial value of Rp 673,782,500
(USD 78,347)
• Return on Investment 10,791%
• Qualitative measurement 9.16
(outstanding)
36. ACTIVITIES RECAP (SME Pillar)
Nganjuk Harvest Day on
October 19-20, 2010
ACTIVITIES:
• Development of media list
• Development of media kit.
• Assistance during media interview on site
• Distribution of photo release (post-launch)
• Two Stratcom staff members assisted the
event
RESULT
• Attended by 12 journalists from 12
targeted media outlets, both local and
regional
• Coverage appeared in 21 media
outlets, generating 25 articles
• Commercial value of Rp 745,812,500
(USD 86,722)
• Return on Investment 919%
• Qualitative measurement 8.97 (very
good)
37. ACTIVITIES RECAP (Environment Pillar)
Climate Change Training
November 01, 2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 3 media
outlets, generating 3 articles
• Commercial value of Rp 45,000,000
(USD 5,233)
• Return on Investment 400 %
• Qualitative measurement 8.50 (very
good)
38. ACTIVITIES RECAP (YUI Overall)
November Media Relations
ACTIVITIES:
• Story pitch and assisting in media queries
RESULT
• Coverage appeared in 7 media
outlets, generating 10 articles
• Commercial value of Rp 2,139,750,000
(USD 248,808)
• Return on Investment 23,675%.
• Qualitative measurement 9.70
(outstanding)
39. ACTIVITIES RECAP (Environment Pillar)
Bandung Green & Clean on
December 4, 2010
ACTIVITIES:
• Development of media list (local media)
• Development of media
invitation, distribution and media follow-
up
• Development of media kit
• Development and distribution of photo
release (post-launch)
RESULT
• Coverage appeared in 4 media
outlets, generating 4 articles
• Commercial value of Rp 60,000,000
(USD 6,977)
• Return on Investment 900 %
• Qualitative measurement 8.88 (very
good)
40. ACTIVITIES RECAP (PHE Pillar)
Healthy Market and Village
in Yogya on December 1,
2010
ACTIVITIES:
• Photo release dissemination
RESULT
• Coverage appeared in 8 media
outlets, generating 8 articles
• Commercial value of Rp, 152,437,500
(USD 17,725)
• Return on Investment 2,441 %
• Qualitative measurement 9.53
(outstanding).
41. ACTIVITIES RECAP (YUI Overall)
YUI Anniversary Big Bang
on December 15, 2010
ACTIVITIES:
• Development of media list
• Dissemination of VIP invitation
• Development of media kit
• Assistance during media interview on site
• Four Stratcom staff members assisted
the event
RESULT
• Attended by 31 journalists from 30
targeted media
• Coverage appeared in 11 media
outlets, generating 14 articles
• Commercial value of Rp 386,610,000
(USD 44,955)
• Return on Investment 491 %
• Qualitative measurement 9.20
(outstanding).
42. ACTIVITIES RECAP (Environment Pillar)
Jakarta Green and Clean
Award on December 15,
2010
ACTIVITIES:
• Development of media list
• Development of fact sheet
• Photo release dissemination
• Four Stratcom staff members assisted
the event
RESULT
• Coverage appeared in 7 media
outlets, generating 7 articles
• Commercial value of Rp 161,220,000
(USD 18,747)
• Return on Investment 2,587 %
• Qualitative measurement 9.57
(outstanding)
43. ACTIVITIES RECAP (YUI Overall)
Unbranded Articles
ACTIVITIES:
• Development of media list
• Development of fact sheet
• Photo release dissemination
• Four Stratcom staff members assisted
the event
RESULT
• Appeared in 3 media outlets, generating
3 articles
• Two articles discusses about Farhan’s
small inspirational steps, and one article
discusses about the number of people
living with HIV/AIDS in Madiun, East
Java
• Commercial value of Rp 95,250,000
(USD 11,076)
• Qualitative measurement 6.25
(improvement needed)
45. RESULT HIGHLIGHTS
• Out of 32 media events, Yayasan Unilever Indonesia has generated 366
direct mention articles from 126 publications
• All articles appeared in positive tone
• PR commercial value reached Rp 16,670,935,000 (USD 1,938,481)
• Return On Investment of 2,254 percent or more than 22 times.
• Total key message inclusion for the overall events is 9.07(out of a score of
10) which means outstanding.
46. RESULT HIGHLIGHTS
• During April – December 2010, SME Pillar has received 96 direct mention articles
These articles worth a commercial value of Rp 3,463,387,500 (USD 402,719) With a media
campaign investment of Rp 157,658,858 (USD 18,332) (executive fee, OOPE, third party
cost)This is a 2,097 percent return on investment or more than 20 times.
Total key message inclusion is 9.08 (out of a score of 10) which means outstanding
Top activity: Nganjuk Harvest Day received 25 direct mention articles
• During April – December 2010, PHE Pillar has received 96 direct mention articles
These articles worth a commercial value of Rp 5,173,195,000 (USD 601,534) With a
media campaign investment of Rp 137,959,504 (USD 16,042) (executive fee, OOPE, third
party cost) This is a 3,650 percent return on investment or more than 36 times.
Total key message inclusion is 9.13 (out of a score of 10) which means outstanding
Top activity: Hand Washing Day in Medan received 33 direct mention articles
• During April – December 2010, Environment Pillar has received 99 direct mention articles
These articles worth a commercial value of Rp 5,005,190,000 (USD 581,999) With a
media campaign investment of Rp 313,490,025 (executive fee, OOPE, third party cost) This
is a 1,497 percent return on investment or more than 14 times.
Total key message inclusion is 9.01 (out of a score of 10) which means outstanding
Top activity: Ganesha Green Fest in Bandung received 19 direct mention
articles
47. RESULT HIGHLIGHTS
• During April – December 2010, Humanitarian Aid has received 29 direct mention articles
These articles worth a commercial value of Rp 698,302,500 (USD 81,198) With a media
campaign investment of Rp 16,500,000 (USD 1,919) (executive fee, OOPE, third party cost)
This is a 4,132 percent return on investment or more than 41 times.
Total key message inclusion is 9.31 (out of a score of 10) which means outstanding
Top activity: Safe School Hospital Campaign received 18 direct mention articles
• During April – December 2010, there are 45 Other Articles that discusses the YUI Kick Off
event, Employee volunteerism, Climate Change Training, YUI Big Bang event, and YUI profile
These articles worth a commercial value of Rp 2,330,860,000 (USD 271,030) With a media
campaign investment of Rp 116,701,300 (USD 13,570) (executive fee, OOPE, third party
cost) This is 1,897 percent return on investment or more than 18 times.
Total key message inclusion is 9.12 (out of a score of 10) which means outstanding
Top activity: YUI Kick Off event received 23 direct mention articles
48. Total Pillar Mention
All pillar received outstanding score
9.08 9.13 9.01 9.31 9.12
outstanding outstanding outstanding outstanding outstanding
Environment pillar received
the most coverage
97 96 99
articles articles articles
SME PHE Environment Humanitarian Others
Aid
45
articles
29
articles
SME PHE Environment Humanitarian Aid Others
49. Total Pillar Mention
Humanitarian Aid received the highest ROI
4,132%
3,650%
2,097%
1,897%
PHE pillar received 1,497%
the highest commercial value
USD 601,534 USD 581,999
SME PHE Environment Humanitarian Others
Aid
USD 402,719
USD 271,030
USD 81,198
SME PHE Environment Humanitarian Others
Aid
50. RESULT HIGHLIGHTS ANALYSIS
• PHE pillar received the highest ROI compared with the SME and Environment pillar
because most of PHE events were held in Jakarta. The PHE out of town event
usually held along with other pillars activities therefore the cost can be reduced.
• The PHE pillar coverage on the Jakarta Stop AIDS program also appeared twice in
Kompas therefore boosting the commercial value for Rp 1,479,600,000 (USD
172,047)
• Environment pillar received the lowest ROI compared with the SME and PHE pillar
because it had held two out of town event in Bandung, focused only on the
Environment Pillar therefore the cost can not be shared with other pillars.
• The Environment Pillar received most coverage from the Ganesha Green Fest event
because it was a Bandung local event and a lot of Bandung local media wrote about
the event. The Trashion Design Contest event did not received as much coverage
because the event was overshadowed by the Pasar Seni ITB event
51. RESULT HIGHLIGHTS ANALYSIS
• SME pillars received many coverage from media visit events to local area because
the journalists could meet the beneficiaries in person and had a lot of angles for their
stories
• Humanitarian Aid received the highest ROI compared with all other pillars because
the coverage was a result of photo release dissemination and Stratcom executives
assisting the event
• Safe School and Hospital Campaign received the most coverage from Humanitarian
Aid because it has a strong news value as a part of the World Disaster Risk
Reduction Campaign held by United Nations International Strategic for Disaster
Reduction (UNISDR) and also the event was attended by ministers
• A lot of story pitch articles appeared at the end period of the writing compilation
because the journalists were waiting to have complete information and wrote a
timeless news
52. Number Of Direct Mention Articles
Trashion Design Contest, World Food
Week celebration, and Nganjuk
Harvest Day
PHE and Medan Green and
70
Clean Media Trip
49
45
43 No media
event, coverage that
34 33 appear were from YUI
32
30 Big Bang and
28
Nganjuk Harvest Day
2
April May June July August September October November December January
53. Pillar Mention per Month
33 PHE Media Trip to Medan
on June 7-8, 2010 Trashion Design
Contest, World Food
Week celebration, and
Nganjuk Harvest Day
YUI Kick off 27
on April 7- 26
11, 2010
21
One Million Safe Schools
and Hospitals Campaign
on July 29, 2010 SME
PHE
15
14 14 14 Environment
13 13
12 12 12 Humanitarian Aid
11 11 11 11
10 Others
9
8 8 8
77
6
5 5 5
4
3 3
2 2 2
1 1
0 0 0 0 0 0 0 0 0 0 0 000
April May June July August September October November December January
54. Tone of Article
366 articles
All articles appeared in positive tone
0 0
Positive Neutral Negative
55. Type of Publications
10 coverage 1 coverage 35 coverage
3% 0,01% 10%
117 coverage Magazine
32%
203 coverage Newspaper
55%
Online
Tabloid
Radio
• Most of the articles appeared in online publication due to many YUI
photo release dissemination which can be accommodated by online
media which has flexibility in time and space compared with print
publications which has those limitations
56. Photo
27%
18%
73%
82%
Photo Non-photo
Color B&W
• Most of the coverage put photo in the article because YUI usually
disseminate photo release for events that not being covered by the
media
• Most of the photos appeared in online publication therefore they were in
color
57. STRATCOM Agency ACHIEVEMENT
• Shift of paradigm among journalists
• Balance coverage among all pillars – lead by Environment pillar
• All coverage are generated from YUI driven events
• Most coverage have nationwide impact – appear in nation-wide
publications