The social enterprise produces documentary videos and TV programs to educate communities in East Africa on social and economic issues like poverty reduction and climate change. It offers services like brand videos, corporate videos, training videos, and video editing. The business aims to empower communities and motivate positive change through its educational media.

1. BUSINESS PLAN
Organization Name: BIG FIVE MEDIA LENS
Organization Founders: GEOFREY JULIUS AND ERNEST
NDOIKA.
Project Location: ARUSHA, TANZANIA
Contact:
Name: Geofrey Julius Rweshabra
Address: P.O.Box 14630 Arusha,Tanzania
Website: www.thebigfivemedialens.org
Email: geof@thebigfivemedialens.org
/info@thebigfivemedialens.org
Phone: +255 76589916
Skype: geofreyjulius
MARCH , 2017.

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TABLE OF CONTENTS
1.1 EXECUTIVE SUMMARY .................................................................................................................. 1
1.2 Purpose of the Project.................................................................................................................... 1
2.1 Business Overview.......................................................................................................................... 1
2.2.1 Mission of the project......................................................................................................... 1
2.2.2 Social Issues ...................................................................................................................... 1
2.2.3 Uniqueness........................................................................................................................ 2
2.2.4 Products and Services.................................................................................................................2
2.2.5 Financial Projection............................................................................................................ 2
3.1 Market ..................................................................................................................................... 3
3.3.1 Analysis of the market competition ..................................................................................... 4
3.3.2 Marketing plan.................................................................................................................. 4
4.1 Goals of the project .................................................................................................................. 5
1.4.1 Result statement of the project............................................................................................ 5
4.4.2 Milestones of the .....................................................................................6
4.4.3 Future plans of our SE ...................................................................................................... 6
5.1 Management of the project........................................................................................................ 7

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1.1 EXECUTIVE SUMMARY
The big five media lens established in 2015 and officially registered in 2016 with the aim of
producing TV program documentary series from local to international levels with an objective of
creating positive changes to the society and providing education to the community on various
issues such as educating people on climate change risks and suggesting solutions on these risks,
motivating the community on economic issues and bringing together peoples thought on various
ways to overcome poverty through the use of its different videos and TV programs that provides
education to people and making the society aware of the measures to be taken to overcome
poverty. The documentary series produced have been used in achieving the organization aim as it
motivates people in the community to be responsible in solving the major problems of poverty as
well as motivating the positive changes to the society. We are focusing across East African
Countries such as Tanzania Uganda, Kenya, Burundi, Rwanda and South Sudan.
Other services organization offer is Filming International conferences, exhibitions, workshop,
seminars, personal stories and other events. We have been keeping great efforts in improving all
situations of life including economic, social and political affairs.
1.2 Purpose of the Project
The Big Five Media Lens is not for profit organization that owns this project with the purpose of
creating a new look in the society in various problems that faces the community such as poverty
and other problems. Another purpose of the purpose is to create employment among youths in
the community.
2.1 Business Overview
2.2.1 Missionof the project
The Big Five Media Lens has a mission to be in line with the National Vision of 2025, National
Strategy for Growth and Reduction of poverty (MKUKUTA II) as well as UN Sustainable
Development Goals SDGs. It has a mission in contributing towards poverty reduction through
creating awareness among people on various issues like economical improvement, educating
people on the risk of climate change and suggesting better methods to copy with climate change
impacts like new agricultural practices and motivating positive thinking among people. Through
the same mission The Big Five Media Lens has the plan of empowering the community on
positive thinking with great ideas concerning the chances of life, economical and political
improvements among East African countries.
2.2.2 Social Issues
The Big Five Media Lens is expected to increase social relationship and development in the
community. It has been playing a great role in adding value to the social life of the community
through its services being provided; also it’s expected to empower a numbers of people in critical
thinking and being self motivated in overcoming the social affairs of the community. Currently
the venture is trying to solve some social issues through educating the society especially youths

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who are more likely to be affected by the social interactions. In copying with the technological
development there many social crises have arise in the country where The Big Five Media Lens in
cooperation with the governments and other NGO’s has been in front line to educate the people
on the risks of social changes and ways to reduce moral deteriorations within the country.
2.2.3 Uniqueness
The uniqueness of our project is seen by making sure that we provide the best services to our
clients/customers. We produce high quality videos and we make sure that we provide our services
on time so as to make sure we hook up with the beneficiaries desires. The venture has been
preparing good strategies to enable our targeted people to get our services easily. Also we make
our venture unique by making it not only a business oriented social enterprise but also making it
as a service provider through its activities unlike other video production ventures. We provide
education to people on various issues like political issues, economical development and social
affairs by motivating people especially youths on the power of positive thinking and empowering
them with power to solve various problems like poverty and other economic hardship situations.
This is achieved through various workshops and seminars that are conducted by our venture.
2.2.4 Products and Services
The Big Five Media Lens provides video production services as the main service which goes in
with carrying out different social and economic activities in the community like motivating
positive thinking among people in the community, conducting climate change projects and
educating the community on the major ways on how to overcome the risks of climate change, but
also the venture deals with poverty reduction through the use of its different videos and TV
programs that provides education to people and making the society aware of the measures to be
taken to overcome poverty. In video production the venture provides the following services
- Brand videos
- Corporate videos
- Training videos
- Video editing
- Web videos
2.2.5 Financial Projection
The venture expenses are primarily those of salaries, sales commissions, and administrative costs.
Other expenses are based on management's estimates and industry averages. These are based on
fixed and variable cost estimates derived from past income statement data. The venture is
raising a large investment for the purpose of growth and operations. This funding will cover
operating expenses and product development during this period. The following is a breakdown of
how the funds will be used.

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This budget proposal is an input-based budget, describing all costs by nature.
Duration of Grant August 1st, 2017. 14:33 GMT
Applicant Geofrey Julius Rweshabra
Description Categories Type
Cost per
(TZS)
Frequency
Total Costs
(TZS)
Weight
(%)
1 Personnel Expenditures (Capacity building)
Trainings and Coaching 5 trainers $300 3 weeks $1,500
21%
Learning Materials 5 trainers $250 Once $1,250
Field practice package in
67 regions
5 trainers $7500 $37500
Food and Accommodation N/A 1 year $5000
Sub-total - $45,250
2 Operations / Investigative field work
Baseline survey assessment
work
Field 5 journalists $6200 1 year $31,000
68%
Mobilization and database
production
Office 1 year $76750
Monitoring and Evaluation 1 year $25400
Transport (bus hire /fares for
journalists)
Five (5)
East
Africa
region
5 journalists 1 year $12,000
Communication (Telephone
charges)
Office &
Field
5 journalists 1 year $900
Difficult sources during the
field
N/A $2000
Sub-total - $148,050
3
Journalist Equipment’s and Supplies (Procurement)
Special clothing 10 pc $100 Once $1000
11%
Computer (Laptops) 5 pc $1500 Once $7500
Video camera 5 pc $700 Once $3500
Ipads 3 pc $1350 Once $4,050
Tape recorder 10 pc $650 Once $6500
Sub-total - $22,550
4 Administration/ Programme expenses
Stationeries 1 year $870 2%

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VAT and bank charges 1 year $560
Other miscellaneous expenses N/A N/A 1 year $2000
Sub-total - $3430
Total -
$219,280
100%
3.1 Market
3.3.1 Analysis of the market competition
Since we are not the only media organization that deals with video production in the country,
there is great competition faced which are both direct and indirect competitions. Currently there
many organizations and individuals who deal with video production therefore due to this we face
direct competition from other video media organizations such as Discourse Media Organization,
Tanzania Bora Initiative and other individuals who also participate in the same activities. In
overcoming the competition we face, the company has been doing its best by making the services
that we provide different from other companies and people dealing with video production. The
company is overtaking this competition by making the services different providing the services
that carters the needs of many people in the society especially youths/teenagers who are the most
challenged people and it’s not only aiming at video production but also solving the problems that
people faces by empowering positive thinking to people and making the competition being less on
the other side.
3.3.2 Marketing plan
Our market is mainly organizations or individuals who needs to have videos on training, web
videos and corporate videos that are with Arusha region and outside the region. We access most
of our customers through phone calls and some of them through physically therefore due to this
our venture is planning to have strategic marketing procedures that will involve easy access and
contacting to our customers through frequently advertising of our services and products through
internet meaning through social Medias. Though currently the venture is advertising itself
through the internet but by making it more intensive will help to improve and expand the
venture’s market, also we are planning to have high quality products and services that will attract
many customers and enable our market to expand.
The Social Enterprise will be responsible of influencing and educating our customers on the
importance of our services that will enable us to have another chance of expanding our market
and help our venture to win the chance of business in this sector.

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4.1 Strengths and Weakness
4.1 Strengths and potentials of the project
The Big Five Media Lens has the following strengths:
 It has well experienced and trained employees
 The venture has well management system
 The venture has created employment opportunities among people in the
country
 Has enhanced positive thinking among people in the community
 Its non-profit making Social Enterprise that helps providing grants to young
girls and boys especially in education sector where they facilitates them with
money to pay their fees and also support women through providing them
grants to support various development activities.
4.2 Weakness of the project
The Big Five Media Lens ha the following weakness:
 Branding and Reputation- Our venture need to have a better brand
recognition, and established reputations, but also to have a higher percentage
of the market share.
 Outdated Technology- Today's video technology has become a challenge,
there for our organization staff have a lack of knowledge in some of our
services like usage of professional video equipment for everything from
inventory management to communicating with customers
 Marketing Budget-Our venture strategies is to reach more people who will
be aware of our services we offer but also to be aided through our services we
offer to the. But the marketing budget has become a serious weakness to reach
our target.
 Human Resources. Limited human resources include having a small staff,
has become difficult to tackle every item to our organization to-do list. On the
other hand, a venture with a full staff that lacks the skills and training
necessary to perform tasks can be a burden to an organization.
5.1 Goals of the project
5.1.1 Result statement of the project
During the progress of the project the organization has achieved some of goals which were set
for the launch of the venture. Within its one year of operation there many success have been seen
among the community members of Arusha Region through the increasing in the number of
positive thinkers among youths about 100 – 120 young girls and boys have been gaining new
and motivation ways to learn and copy with life challenges. Also the venture has been
influential to many people in Arusha region and outside the region by releasing educative videos,

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conducting training and seminars that aim at solving community problems such as poverty and
others.
5.2.2 Milestones of the project
In operating the social enterprise the venture has many milestones which includes the following
 The organization intends to have recorded about 100 TV program and videos in 3 years
to come that will carry a great message for change across the country and the whole East
African region as well.
 Also the venture intends to have reached about 300 youths in the community in the
period of 3yrs and manage to educate the youth generation about various issues
concerning the social economical as well as political affairs and creating strong economic
basis among people in the society
In 4 years to come the venture intends to have many branches across East Africa countries which
will be active and provide quality services to its people.
6.0.1 Future plans to develop our venture
Being in dairy operation with great achievements is our great future plan, furthermore our
venture has other futures plans that will enable the organization to develop its operational
activities. These plans includes the following, firstly the venture has a plan of expanding its
branches across many countries of East Africa and the Africa as well. Through its creative works
our Social Enterprise has great dreams of promoting self-confidence and power of positive
thinking in African countries as well as promoting strategic leadership and being the
ambassadors of poverty reduction among African Counties. Also our Social Enterprise has a plan
of helping many companies to advertise them and gaining outstanding achievements through the
brand and corporate videos that we produce, also the venture is planning to engage itself in many
important sectors that can be influential to development of our country.
All these future plans will be achieved under the good management of our Social Enterprise and
good cooperation among the organization and the customers. Also hardworking will be another
term towards the achievements of the plans.

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5.1 Management of the project
The oval management of the project will be undertaken by the Executive Directors of the SE
assisted by the managers. The Executive Directors will be the overall in charge of our venture
while the managers will be responsible for day to day management of the project assisted by the
attendants who will be responsible for attending all the customers’ needs. The organization
structure of the project will be as shown below;
Managers
Executive Directors
Attendants

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Business Model Canvas –
Key Partners
 The key partners of our
Social Enterprise can be
other companies that deal
with video production or
can be persons that deal
with the similar activities.
 Also we can be partners
with some owners of
television programs and
owners of some television
channels who can also be
our suppliers.
Key Activities
 Good maintenance of the
company facilities
 Monitoring of all operation
activities of the company
 Education provision among
the workers of the
company so as to promote
hardworking among
workers
Value Proposition
 The main service being
provided by our SE is
mainly TV Program
Documentary (video
production) which includes
the following services:
- Brand videos
- Corporate videos
- Training videos
- Video editing
- Web videos
 The services that we
provide gives value to the
society through imposing
and motivating positive
thinking to people in the
community especially
youths, also we help
provide education to the
community concerning
various things such as
education on climate
change effects, poverty
reduction and others.
Customer Relationships
 Direct conversation with
our customers through
customer care desks and
website that will contain
details about our company.
Customer Segments
 The most targeted market
of this SE is mostly youths
(teenagers) aged 18 years
and above who are mostly
faced with social,
economical and political
problems. Also has a target
to elders and leaders of the
community.
 The most important
customer’s area youth’s
organizations, international
organizations dealing with
climate change, poverty
reductions and other
projects related to our SE
services and all individuals
who are interested in
having their own business
videos like company videos
and others.
Key Resources
 Key resources required
includes financial resources
and adequate personnel to
operate the company
 Distribution channels
includes company members
who distribute the works
to our customers, also
trough internet and
customers visit to our
offices.
Channels
 Most of customers reach us
through our contacts that
are available at our website
this includes our phone
number and email.
 Also some of customers
reach us physical after
hearing about our works and
wish to do some works with
us.
 The most cost efficient
channel its trough phone
calls
Date:3rd March 2017Name of Venture:
The Big Five Media Lens

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Cost Structure
 The most important cost in our business model is the operation costs which
include all the running costs of the project activities
 The investment cost is about USD 219,280/
Revenue Streams
 Selling of the videos being recorded for various purposes
 Recording of the some functions such as in training and seminars
 Sourced from coaching and mentoring of some events
Our customers are willing to pay for our services at all the costs mentioned based
on the variation of the services provided among the customers

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DECLARATION
I certify to the best of my knowledge that the information supplied by me in this form is complete and
correct at the time of completion and understand that the approval of my application is subjected to the
consideration of the YOUTH ACTION NET.
Signature: _____Geofrey Julius Rweshabra_____________________
Date: ____3rd
March 2017______________________