The document discusses the importance of personal marketing and dialogue between companies and customers for building strong relationships and market success. It analyzes the marketing strategies of Unilever brands AXE and Dove, noting AXE's humorous ads and edgy online content to engage young males while Dove promotes the message that beauty comes in all shapes and sizes. The document also questions whether personal marketing can go too far for a company and asserts that personal marketing, when done properly, provides customers with valuable product information.

1. Magical
Marketing
Skills

3. Personal dialogue between customers,
intermediaries, and the company is vital for
maintaining a strong relationship and ensuring
market success.

4. Manufacturer of several home care,
food and personal care brand
UNILEVER

5. Marketing Excellence

6. A key to the
success of AXE
& DOVE

7. Personal
marketing

8. Direct
Marketing
Interactive
Marketing
Word Of Mouth

9. The AXE effect
• Humorous ads.
• Edgy online
videos, blogs, chat
rooms.
• Engages young
adult males.
Bom-chika-wah-wah

11. How dove fly through the
years?

13. Beauty comes in all shapes and sizes

14. Pro-Age
“Does
beauty has
an age
limit?”

15. Can personal
marketing go to
far in a company?

16. Personal
marketing
provides proper
information
about product

18. RECAP
• Personal Marketing
• Marketing strategies of AXE
• Marketing strategies of Dove
• Personal marketing provides proper info

19. DISCLAIMER
Created by Rohit Singh During Marketing
internship under Prof. Sameer Mathur.