Unified marketing is providing the right message to the right audience through their preferred channel. It involves understanding audiences through data collection and segmentation, then engaging them with relevant content across multiple channels like social media, email, search, and display advertising. With unified marketing and measurement of results, organizations can increase website visits and social media followers.
CRM systems have traditionally only captured interactions directly between the seller and customer, missing 95% of customer dialogue that occurs between customers themselves. With the rise of social media, customers now dictate how and where they purchase through online communities. Social CRM allows companies to capture this additional customer data from social networks and online forums to develop a more complete 360-degree view of each customer.
nToklo delivers personalised content recommendations and social integration tools for online retail, helping brands increase awareness and influence in the decision making process of online retail. We know Social Commerce!
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
Here are some tips for answering persona questions:
- Conduct customer interviews and surveys to understand goals, problems, preferences
- Analyze social media profiles and online conversations to see what media they use
- Look at your analytics to see what content and formats are most popular
- Use tools like Answer the Public to analyze keywords and phrases customers use
- Consider where your personas spend time online and how you can reach them there
- Test different styles, images and formats with a small group to get feedback
The key is to get inside your customers' minds so you can create relatable personas and tailor your content accordingly. Gathering first-hand insights is crucial.
Mobile internet and social media are driving massive changes in content discovery and consumption behaviors. Authors and creators have fragmented online presences across many sites and platforms, making their work difficult to comprehensively discover. As devices like smartphones and tablets proliferate, ebooks and digital content are growing substantially while physical retail declines. Publishers are adapting to these trends by embracing new formats and business models, but face challenges keeping up with the pace of change and complexity of rights management in the digital environment.
CRM systems have traditionally only captured interactions directly between the seller and customer, missing 95% of customer dialogue that occurs between customers themselves. With the rise of social media, customers now dictate how and where they purchase through online communities. Social CRM allows companies to capture this additional customer data from social networks and online forums to develop a more complete 360-degree view of each customer.
nToklo delivers personalised content recommendations and social integration tools for online retail, helping brands increase awareness and influence in the decision making process of online retail. We know Social Commerce!
Marketing Automation: Why Email is still the killer app!Chaz McGregor
Marketing automation uses technology to automatically deliver targeted marketing messages to potential and existing customers across multiple channels like email, social media, and websites. It involves defining the customer journey, identifying touchpoints, and planning programs to nurture leads into sales and repeat business. Email is still very effective for marketing automation because it allows for behavioral targeting, drives direct sales, and builds customer relationships when the right content is delivered at the right time through triggered campaigns. To succeed, companies should define the customer journey, create a content plan for each step, invest in the right tools, test and refine campaigns, and measure results.
Here are some tips for answering persona questions:
- Conduct customer interviews and surveys to understand goals, problems, preferences
- Analyze social media profiles and online conversations to see what media they use
- Look at your analytics to see what content and formats are most popular
- Use tools like Answer the Public to analyze keywords and phrases customers use
- Consider where your personas spend time online and how you can reach them there
- Test different styles, images and formats with a small group to get feedback
The key is to get inside your customers' minds so you can create relatable personas and tailor your content accordingly. Gathering first-hand insights is crucial.
Mobile internet and social media are driving massive changes in content discovery and consumption behaviors. Authors and creators have fragmented online presences across many sites and platforms, making their work difficult to comprehensively discover. As devices like smartphones and tablets proliferate, ebooks and digital content are growing substantially while physical retail declines. Publishers are adapting to these trends by embracing new formats and business models, but face challenges keeping up with the pace of change and complexity of rights management in the digital environment.
NEW MEDIA as a marketing communication toolMichal Kubicek
This document discusses various new media marketing strategies including social media optimization, search engine marketing, viral marketing, and mobile marketing. It provides examples of using blogs, social media platforms, videos, and mobile applications to engage customers and promote brands online in an authentic way. Key tactics mentioned include finding target audiences on social media, creating online communities, optimizing content for sharing, and encouraging user-generated content.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Innovation presentation 20th mar - middleton houseDanny Golding
The document outlines Sigma UK's strategic transformation, including empowering people through tailored advice and advocacy, recruiting volunteers to engage users and build communities, and improving organizational efficiency through better tools and knowledge sharing. It also discusses applying user experience principles to user journeys from passive information consumers to engaged information producers to active campaigners. The document introduces the PET theory of using persuasion, emotion, and trust to motivate users through different stages of a process.
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including bringing value to others, defining oneself, growing relationships, self-fulfillment, and supporting causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
¿Por qué la gente comparte contenido online?grmadryn
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including to bring valuable content to others, define oneself, grow relationships, fulfill oneself, and support causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
This document discusses integrated campaign reporting and multi-touch attribution. It begins with an introduction and overview of the topics that will be discussed, including performance across digital channels, multi-touch attribution, integrated reporting, implementing campaign tracking, and client stories. Each topic is then explored in more detail with examples and explanations of key concepts such as how different attribution models work and how to establish a process to implement proper campaign tracking to enable integrated reporting and multi-touch attribution analysis.
This document summarizes a social media marketing workshop that was held. It includes an agenda with sessions on social media strategy, Demandforce's online customer community, and an iPad raffle. It also summarizes a presentation by Manny Rivas on optimizing social media strategies, which covered topics like search vs social marketing, building communities on Facebook through ads, sharing content, and measuring success.
Personalisation, behavioral targeting and online mkt optimisationPaola Cretico
The document introduces the concepts of behavioural targeting, personalisation, and online marketing optimisation. It provides examples of how behavioural targeting can improve the effectiveness of advertising campaigns by serving customized ads to users based on their interests and online behavior. Personalisation is defined as delivering targeted content and adaptive experiences based on a user's profile and past actions. Examples are given of how major companies like Yahoo and search engines personalize search results and recommendations based on a user's history and preferences. The goals of these techniques are to improve the effectiveness and efficiency of marketing strategies.
This document discusses business networking and matching in the age of social media. It provides an overview of the business ecosystem and applications of social media tools like blogs, wikis, social networks and their uses. It also outlines a workshop series on transforming personal branding, connecting through networking, and targeting opportunities through matching and executing deals. The last part provides an example of how a business networking platform works to identify matching opportunities and help form project teams to fulfill requirements.
AMA-NetBase Webcast - Making Social Media Work for YouMritunjayK
This webinar presented by the American Marketing Association featured several speakers discussing social media and how to make it work for businesses. The speakers included authors and experts from companies like Coca-Cola discussing topics like defining engagement, measuring conversations, assessing influence and advocacy on social media, and how brands can gain a competitive advantage through listening strategies. The webinar provided examples of how various companies have used social media for customer communities, support, and research to meet business objectives.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
This document discusses social media and how companies can use it for customer communication. It defines social media as web and mobile technologies that allow for interactive dialogue and user-generated content. Some key facts about social media usage are provided, such as people spending over 6 hours per day on social networking sites and 93% of businesses using it for marketing. The document explores how social media allows companies to build relationships with customers, create product awareness, promote products, and provide customer support. It also discusses analyzing social data to identify customer attributes and communication opportunities while addressing challenges of managing social media communication.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
This document discusses measurement strategies for social media marketing. It begins by listing some common social media objectives like awareness, reputation management, and customer service. It then emphasizes the importance of understanding your target audience across different social media platforms and motivations. The document outlines commonly used metrics for different objectives like number of followers, mentions, shares, and interactions. Finally, it recommends tools for measurement like web analytics, social monitoring, and platform analytics, and provides an example of using listening strategies before measuring.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
The document discusses designing social interfaces and patterns for the social web. It introduces Christian Crumlish and Erin Malone, the authors of the forthcoming book. It then provides an overview of social design patterns, where they came from, what they are, and the parts of a design pattern. Finally, it shares examples of specific social patterns like profiles, presence, relationships and groups.
Social networking text mining - analytics in km 13.dec.2011HCL Technologies
This document discusses using social software and networking to improve knowledge management (KM) processes. It provides examples of how social networking can connect people to share knowledge and solve problems more efficiently than via email. Communities of practice are proposed as social networks to learn, prioritize, validate, publish and apply information. Text mining and analytics can be applied to gather, process and analyze content within these networks. Dashboards and tagging allow insights to be surfaced and applied. Overall, the document argues that social networking combined with text mining and analytics can deliver business value by improving knowledge sharing and enabling faster solutions to issues.
Social Media Strategies for Non-ProfitsJuliann Grant
This document discusses social networking strategies for nonprofits. It covers setting a social media strategy including listening to audiences, curating content about causes, and using multiple channels. It also discusses tools for managing social media profiles, fundraising, and crowdsourcing. Examples of nonprofit challenges and social media usage trends are provided. The document concludes with discussing developing engagement experiences, finding influencers, using hashtags and tags, and providing social media success stories.
NEW MEDIA as a marketing communication toolMichal Kubicek
This document discusses various new media marketing strategies including social media optimization, search engine marketing, viral marketing, and mobile marketing. It provides examples of using blogs, social media platforms, videos, and mobile applications to engage customers and promote brands online in an authentic way. Key tactics mentioned include finding target audiences on social media, creating online communities, optimizing content for sharing, and encouraging user-generated content.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Innovation presentation 20th mar - middleton houseDanny Golding
The document outlines Sigma UK's strategic transformation, including empowering people through tailored advice and advocacy, recruiting volunteers to engage users and build communities, and improving organizational efficiency through better tools and knowledge sharing. It also discusses applying user experience principles to user journeys from passive information consumers to engaged information producers to active campaigners. The document introduces the PET theory of using persuasion, emotion, and trust to motivate users through different stages of a process.
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including bringing value to others, defining oneself, growing relationships, self-fulfillment, and supporting causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
¿Por qué la gente comparte contenido online?grmadryn
This study analyzed the motivations behind why people share content online through ethnographic interviews and a large-scale survey. It identified five key motivations for sharing, including to bring valuable content to others, define oneself, grow relationships, fulfill oneself, and support causes. The study also segmented sharers into six distinct personas and provided guidelines for marketers to effectively get their content shared.
This document discusses integrated campaign reporting and multi-touch attribution. It begins with an introduction and overview of the topics that will be discussed, including performance across digital channels, multi-touch attribution, integrated reporting, implementing campaign tracking, and client stories. Each topic is then explored in more detail with examples and explanations of key concepts such as how different attribution models work and how to establish a process to implement proper campaign tracking to enable integrated reporting and multi-touch attribution analysis.
This document summarizes a social media marketing workshop that was held. It includes an agenda with sessions on social media strategy, Demandforce's online customer community, and an iPad raffle. It also summarizes a presentation by Manny Rivas on optimizing social media strategies, which covered topics like search vs social marketing, building communities on Facebook through ads, sharing content, and measuring success.
Personalisation, behavioral targeting and online mkt optimisationPaola Cretico
The document introduces the concepts of behavioural targeting, personalisation, and online marketing optimisation. It provides examples of how behavioural targeting can improve the effectiveness of advertising campaigns by serving customized ads to users based on their interests and online behavior. Personalisation is defined as delivering targeted content and adaptive experiences based on a user's profile and past actions. Examples are given of how major companies like Yahoo and search engines personalize search results and recommendations based on a user's history and preferences. The goals of these techniques are to improve the effectiveness and efficiency of marketing strategies.
This document discusses business networking and matching in the age of social media. It provides an overview of the business ecosystem and applications of social media tools like blogs, wikis, social networks and their uses. It also outlines a workshop series on transforming personal branding, connecting through networking, and targeting opportunities through matching and executing deals. The last part provides an example of how a business networking platform works to identify matching opportunities and help form project teams to fulfill requirements.
AMA-NetBase Webcast - Making Social Media Work for YouMritunjayK
This webinar presented by the American Marketing Association featured several speakers discussing social media and how to make it work for businesses. The speakers included authors and experts from companies like Coca-Cola discussing topics like defining engagement, measuring conversations, assessing influence and advocacy on social media, and how brands can gain a competitive advantage through listening strategies. The webinar provided examples of how various companies have used social media for customer communities, support, and research to meet business objectives.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
This document discusses social media and how companies can use it for customer communication. It defines social media as web and mobile technologies that allow for interactive dialogue and user-generated content. Some key facts about social media usage are provided, such as people spending over 6 hours per day on social networking sites and 93% of businesses using it for marketing. The document explores how social media allows companies to build relationships with customers, create product awareness, promote products, and provide customer support. It also discusses analyzing social data to identify customer attributes and communication opportunities while addressing challenges of managing social media communication.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
This document discusses measurement strategies for social media marketing. It begins by listing some common social media objectives like awareness, reputation management, and customer service. It then emphasizes the importance of understanding your target audience across different social media platforms and motivations. The document outlines commonly used metrics for different objectives like number of followers, mentions, shares, and interactions. Finally, it recommends tools for measurement like web analytics, social monitoring, and platform analytics, and provides an example of using listening strategies before measuring.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
The document discusses designing social interfaces and patterns for the social web. It introduces Christian Crumlish and Erin Malone, the authors of the forthcoming book. It then provides an overview of social design patterns, where they came from, what they are, and the parts of a design pattern. Finally, it shares examples of specific social patterns like profiles, presence, relationships and groups.
Social networking text mining - analytics in km 13.dec.2011HCL Technologies
This document discusses using social software and networking to improve knowledge management (KM) processes. It provides examples of how social networking can connect people to share knowledge and solve problems more efficiently than via email. Communities of practice are proposed as social networks to learn, prioritize, validate, publish and apply information. Text mining and analytics can be applied to gather, process and analyze content within these networks. Dashboards and tagging allow insights to be surfaced and applied. Overall, the document argues that social networking combined with text mining and analytics can deliver business value by improving knowledge sharing and enabling faster solutions to issues.
Social Media Strategies for Non-ProfitsJuliann Grant
This document discusses social networking strategies for nonprofits. It covers setting a social media strategy including listening to audiences, curating content about causes, and using multiple channels. It also discusses tools for managing social media profiles, fundraising, and crowdsourcing. Examples of nonprofit challenges and social media usage trends are provided. The document concludes with discussing developing engagement experiences, finding influencers, using hashtags and tags, and providing social media success stories.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Explore the important factors to consider when integrating social media into your recruiting strategy.
This presentation covers:
1) Critical factors when considering social media
2) How to set the appropriate foundation
3) Execution Framework
4) Tool Consideration
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
1. The document discusses metrics for measuring social media performance across different platforms and elements.
2. Key metrics include reach, engagement, and influence which are measured through elements like profiles, connections, and content.
3. The document outlines several approaches to social media metrics including categories from Pólvora focusing on awareness, influence, and engagement, and definitions from IAB for social media sites, blogs, and applications.
Similar to Unify your Marketing Channels and get Measureable Results (20)
Slatwall is an enterprise level, open source eCommerce platform. This presentation highlights what makes Slatwal unique and key features in version 3.0.
Tim Hurley presented on creating a content continuum by defining goals, establishing a content center of excellence, determining appropriate channels, and developing a strategy for content creation, curation, and syndication. He discussed challenges in traditional media from consolidation and fragmentation and how marketers must adapt. Case studies were presented on how companies like Charlie Sheen, HubSpot, CIO STRAIGHTalk, and IBM Software successfully implemented a content continuum approach.
This document discusses evaluating content effectiveness and optimizing content for engagement. It recommends identifying key performance indicators (KPIs) based on business metrics that show how content drives goals. Common KPIs for different business models are listed. Creating feedback loops through testing and continuous improvement is advised to optimize engagement. Understanding user needs through audience segmentation and supporting different personality profiles also helps engagement. A case study showed a 40% lift in registrations through landing page testing.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
The document discusses ten24's Web Engineering process which takes a business-needs focused approach to web projects rather than a technology-focused one. The process includes needs analysis and documentation, creating wireframes and prototypes, and developing functional specifications. This comprehensive process delivers a roadmap to build solutions tailored to business needs and avoid common causes of web project failures.
The document summarizes the services provided by ten24, a web development company. It discusses ten24's experience building web and mobile applications for B2B clients. It also outlines ten24's project management process, which involves requirements gathering, design, development, testing, launch, and training. Finally, it describes specific services like custom development, content management systems, ecommerce platforms, analytics, and content marketing.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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11. What is Unified Marketing
Unified Marketing is providing the right message
at the right time to the right audience through
the channel they prefer.
16. What is Unified Marketing
Unified Marketing is providing the right message
at the right time to the right audience through
the channel they prefer.
17. Multichannel Content Marketing
Social Direct Broadcast Search Display Mobile
Campaign Pages Context Pages Theme Pages Mobile Site
Syndication Content and Enrollment Platform
18. Social Media Engagement
Social Networking Social Media
Sharing Conversation Sharing Content
Build Communities
Googleable Educate & Inform Build Credibility Communicate
Be Found Share Value Know, Like, Trust Engage
Call to Action
19. Lead Nurture Program
Lead Source
• Social
• Direct • Search
• Search Context • Posts
• Display • Interest
• Mobile
• Response
Behavior • Activity
• Frequency
Channel Evaluation
Contacts
• Social
Communication • Email
Preference • SMS
20. Lead Nurture Workflow
Lead Source
• Social Email was opened! 2nd Email was opened!
• Direct Step 2A Step 3A
• Search Push them and Sweeten Sweeten the offer, provide a
• Display the offer. personalized live demo or
Webinar.
SALES
• Mobile
Email was opened! 2nd Email was opened! 3rd Email was opened!
Step 2b Step 3b Step 4b
Give them more educational Give them more educational Ready for sales oriented
materials. Maintain original material. Insert testimonial material. Send product info and
offer. and maintain original offer. reassure credibility.
Step 1A
Welcome Email was NOT opened! Email was NOT opened!
Message
Step 2c Step 3c Step 4c
Education email Sales email Repeat education emails
until opt out
21. What is Unified Marketing
Unified Marketing is providing the right message
at the right time to the right audience through
the channel they prefer…
and get measureable results.
22. Monthly Visits
120,000
100,000
Ultimate Goal
New site [ 83,333 ]
80,000 launches
60,000 All-time high
2010 [ 51,544 ]
2009
2009
40,000
20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324
22
23. Monthly Visits
120,000
100,000
Ultimate Goal
New site [ 83,333 ]
80,000 launches
Call CommCreative
Previous all-time high
[ 61,420 ]
60,000
2010
2009
40,000 2009
20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324
2010 52,057 50,505 61,420 55,668 49,361 51,274 50,741 50,828 50,615 62,004 65,656 64,675
23
28. Monthly Visits
120,000
2011
100,000
Ultimate Goal
[ 83,333 ]
80,000
Projected 2011
Call CommCreative
Previous all-time high
[ 61,420 ]
60,000
2010
2009
40,000
20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324
2010 52,057 50,505 61,420 55,668 49,361 51,274 50,741 50,828 50,615 62,004 65,656 64,675
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29. What is Unified Marketing
Unified Marketing is providing the right message
at the right time to the right audience through
the channel they prefer.